Membersuite

MAY 17, 2022

Selling them to individuals and employers in your market is sometimes the real challenge. Before you plan a marketing campaign for one of your credentialing programs, you must validate any assumptions about its value. Your positive research findings are marketable. However, creating credentialing programs is the easy part.

How To 152

How To Certificate Course Revenue 152

Reid All About it

OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Content marketing. Next gen membership #1.

Revenue 256

Revenue Certificate Tools Innovation 256

EventMobi: Association Events

SEPTEMBER 13, 2023

So how do you improve your member experience? In this post we’ll explore: Why member experience matters What makes a great membership experience How to improve member experience How event management software helps deliver better a member experience What is Member Experience? Making your brand stand out.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

JANUARY 19, 2024

Jamie Notter of Propel explains how to make the most of your remote/hybrid team’s time together in person. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

Association Analytics

MARCH 13, 2024

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. All of this information can help inform your association on how to move the needle towards increasing member participation and revenue.

Review 169

Review Member Engagement Process Examples 169

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

Course 160

Course How To eBook Price 160

Reid All About it

APRIL 19, 2024

Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue?

Newsletter 250

Newsletter Content Social Media Education 250

Association Success

NOVEMBER 5, 2020

In converting its annual conference to a virtual event, the American Psychological Association decided to figure out how to make it even better than a live event. Analysis done by Campaign Monitor , an email marketing automation software, found that following up with email positively impacts event registrations.

How To 178

How To Analysis Email Marketing Conference 178

NXUnite

MARCH 19, 2024

Your team likely plans and launches multiple fundraisers throughout each year to bring in enough revenue to fund the various initiatives associated with furthering your mission. Let’s break down the two sides of an operating budget—revenue and expenses—in more detail.

Tips 130

Tips Handbook Revenue Guidelines 130

MemberClicks

OCTOBER 20, 2023

If you’re wondering how to improve organizational efficiency and effectiveness in your association, it comes down to having the right AMS. So how do you know what features to look for and how to budget for an upgrade? In this blog we’ll walk you through how to get started. What is association management software?

Software 52

Software Association Management How To Email Marketing 52

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Nimble AMS

JANUARY 13, 2022

Here are some tips on how to get started with them for your organization. Boosting revenue by predicting which members are most likely to want to access your programs so you can plan more targeted marketing for those programs. . How to get started with AI and predictive analytics for associations. Register today.

How To 127

How To Software Revenue Examples 127

NXUnite

MARCH 25, 2024

In this quick guide, we’ll explore how you can create a COA by covering the following topics: What is a nonprofit chart of accounts? Revenue , which consists of any funding your organization receives through its various income sources. Liabilities , which include everything your nonprofit owes.

Revenue 130

Revenue Directory Examples System 130

Reid All About it

JANUARY 5, 2024

It’s never too late to review and reflect upon the past year and make plans and promises to yourself for the year ahead. Non-dues revenue. 3 Rules to Building an Outstanding Digital Member Experience Learn essential insights into how to optimize your organization’s digital member experience and bolster sustainable revenue growth.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. They explain how to use AMS data for planning and marketing events. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

WBT Systems

APRIL 10, 2018

Your wish can come true if you know how to make a persuasive case for a new learning management system (LMS) to the decision-makers at your association. Last week, we explained how to prepare your business case for a new LMS —from collecting evidence to gathering allies. You must figure out how to connect a new LMS to those values.

LMS 165

LMS How To Learning Management System Proposal 165

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

Tools How To Software Cost 52

Reid All About it

JUNE 30, 2023

Non-dues revenue partners. Navigate CES describes how your association can improve the customer journey for sponsors, exhibitors and advertisers. Achurch Consulting describes how to take an intentional approach to tool implementation. Quick hits How to make your event habit-forming. Tool implementation. Sponsorships.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

SEPTEMBER 22, 2023

TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. If your AMS partner doesn’t offer one, he shares tips for how to create a users group yourself and get the most out of it. Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff.

LMS 266

LMS Revenue Education Strategy 266

Wild Apricot

DECEMBER 21, 2017

Matt Cameron, managing partner at Sales Ops Central, wrote an excellent guide on how to build a sales ops unit for fast growing companies. In the guide, Matt described the different stages — based on annual recurring revenue (ARR) — at which companies should hire its sales ops people. Market training. Deals desk. Forecasting.

How To 362

How To Process Tools Team 362

NXUnite

OCTOBER 19, 2023

Research shows that e-commerce sales generated more than $856 billion in revenue in 2022, and approximately 2.64 They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping!

Revenue 130

Revenue Email Marketing Social Media Marketing 130

WBT Systems

APRIL 3, 2018

Your argument for a new LMS has to be rock solid, so first we’re going to explain how to prepare a business case for a new LMS. Then, in our next post, we’ll explain how to make a compelling presentation of that case. Seek recommendations from association peers in online forums and LMS review sites. Describe a brighter future.

LMS 160

LMS How To Learning Management System Project 160

WBT Systems

JULY 10, 2018

Review position descriptions at your association (including your own position) and at other associations to decide which skills and knowledge you need to: Take your association’s educational programs, program management, or program marketing to the next level. Your team/department: how will it help your department meet its goals?

How To 160

How To Mooc Handbook LMS 160

Reid All About it

JUNE 25, 2021

Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees. Amanda Milligan, Content Marketing Institute ). What is your click-to-open rate and how do you improve it? .* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race? Exhibitors.

LMS 361

LMS Revenue Tips America 361

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Email marketing news. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. Community experts will be showcasing platforms and sharing their knowledge with the association market. How to Plan for an Ambiguous Work World.

LMS 369

LMS Certificate America Committee 369

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. We all know how culture plays a significant role in an organization’s success. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Workplace culture. Membership trends. Membership budget. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

DECEMBER 3, 2021

Kat Sullivan, Marketing Solved ). Learn how to set yourself up for success in this new era of meeting design. 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Using Event Media to Drive Revenue for Your Meeting. Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

DECEMBER 1, 2023

Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. Conference/abstract management. 1 CAE credit. . – 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. How to keep closing B2B deals during the pandemic. Jeff Winters, Harvard Business Review ). Kendall Walters, Vidyard ). Tue 8/4 at 12 p.m.

Montana 362

Montana Revenue Innovation Case Study 362

Blue Sky eLearn

JUNE 7, 2019

Your CRM is one of the best resources for gathering, organizing, and reviewing relevant information on your members. Events are a wonderful way to bring your members together, strengthen your association’s branding and overall presence in your field, and drive non-dues revenue through the sale of tickets and merchandise.

How To 183

How To Course Software Content 183

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Sarah Gershman, Harvard Business Review ).

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Matt Mayberry, Harvard Business Review ) How to increase email open rates: 13 key success factors with examples.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. 1 CAE credit.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

NOVEMBER 26, 2021

The Profitability of an Engaged Workforce: How to Engage, Motivate and Inspire (Keynote Speaker Series). Learn the five levels of employee engagement, where everyone stacks up in loyalty to their organization and coworkers, and how each level affects the others. How the Pandemic Has Reshaped Digital Work and Content.

Newsletter 195

Newsletter Revenue Certificate Leadership 195