Associations Now

JUNE 6, 2019

A new white paper reveals that most exhibitors feel invisible and think that show organizers aren’t doing enough to help them. That’s according to a new white paper released this week by The Expo Group , which reveals that exhibitors often don’t feel seen. “ I already know what your next question is: How?

Innovation 100

Innovation Tools Report Survey 100

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Even if you’re using technology tools, the human touch is an invaluable tool.

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

JANUARY 26, 2018

His article is well worth your time because it explains how this “mania for cryptocurrency could wind up building something much more important than wealth.”. Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative.

DC 225

DC Washington millennials Chicago 225

Associations Now

JANUARY 10, 2020

The Consumer Technology Association teamed with the Heart Rhythm Society to produce a guide on how to best use wearable devices to monitor and manage personal health, unveiled in a special health tech education track at CES. The wearables market is booming, with sales expected to reach the $10 billion mark this year, CTA says.

Las Vegas 62

Las Vegas Guidelines Technology Education 62

Mariner Management

JUNE 30, 2021

The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. For more on how to do all that, download the full whitepaper for free at [link]. Which sounds, if not easy, then at least simple. So why aren’t we doing it?

Maine 62

Maine Technology Social Media Strategy 62

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

AUGUST 26, 2016

Want to know how to make more compelling video content for your organization, where and when to invest in video, and get some tips for DIY studios and livestreaming? Learn why the traditional sponsorship model is no longer relevant, how to sell effective sponsorship packages, and how technology can help make sponsorships measurable.

DC 150

DC Video Washington Analysis 150

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Given what we now know about the benefits and how to make it work for everyone, there is NO REASON to forbid telecommuting. Big list this week. If you are, just stop.

Social Media 150

Social Media Review Innovation Survey 150

Reid All About it

JUNE 2, 2017

I’m looking forward to spending a few days next week talking and thinking about association technology. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. This article from Search Engine Journal explains how your website structure affects SEO.

Raleigh 150

Raleigh Chicago DC Washington 150

Associations Now

JULY 26, 2013

A report coproduced by the Direct Marketing Association says that though organizations see consumer information as vital, few know how to best steward it. Consumer data is increasingly essential for marketers, but properly safeguarding and shepherding that information isn’t easy.

Marketing 40

Marketing Survey Report Strategy 40

Reid All About it

MARCH 24, 2016

The conference website says Carroll will talk about: technologies and innovations that will affect association business models. Guillermo Ortiz de Zarate’s session at digitalNow, The Lean Startup Changes Everything , is bound to give us some ideas on how to experiment with and speed up program development. That one’s from me.

Innovation 150

Innovation Industry Conference Revenue 150

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. The updated white paper looked at data in a number of ways. Doing so will allow meetings teams and marketers to more easily determine the productivity of their tradeshow investment.

Organization 40

Organization Analysis Education Industry 40

Leading Learning

JULY 12, 2021

The main challenge associations face in digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. And that means we need to be on the lookout for the tools and technologies that will enable us to change. Which sounds if not easy then at least simple.

Case Study 52

Case Study Technology millennials Strategy 52

Off Stage

SEPTEMBER 22, 2010

For an information junkie like me, White Papers are the greatest thing since encyclopedias. One of the companies whose white papers I’ve appreciated (and cited in previous articles) is the Wav Group, which offers white papers on real estate technology trends. suggests this white paper from WAV.

Analysis 40

Analysis Social Media Report Products 40

Slice-Works

MAY 8, 2014

With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. Your marketing plan needs to be tied to your strategic plan. social media, white papers, video, power points?

Marketing 28

Marketing Social Media Video Content 28

Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.” Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

JUNE 18, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This type of foundation may explain why IBM is enjoying its 100th anniversary – an unusual feat in the rapidly changing technology world.

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. And give your remarks on email marketing book. Membership Marketing Benchmarking Report. Speaking Engagements. Keep watching.

Social Media 40

Social Media Marketing Price Survey 40

Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Kelly Donovan is the team leader for online marketing at Naylor, LLC.

millennials 60

millennials Social Media Price Review 60

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. In this post, he addresses three tricky issues: negative consequences of technology, climate change, and ideological divisiveness. Metatrends.

Tips 41

Tips Video Content Marketing 41

Membership Marketing

FEBRUARY 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Second, the rapidly expanding market of online products is limitless. Membership Marketing Benchmarking Report. My Background.

Innovation 40

Innovation Marketing Price Survey 40

Associations Now

JUNE 27, 2014

A new white paper by New York Times bestselling author Dan Schawbel offers some tips. In it, he offers nine tips on how to get millennials to attend your next conference or event. Market to their parents. Looking to get millennial attendees to your next event? Even better: Some associations are already heeding his advice.

millennials 40

millennials New York United States Conference 40

Membership Marketing

SEPTEMBER 29, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Another key opportunity to improve membership Sladek says “comes down to marketing.” Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Analysis Survey 40

Association Success

MAY 8, 2018

All web CEO’s had to do it and it is necessary for your understanding of how to use digital technology to create value! Thinking about how to use data absolutely transformed the types of value we could provide our members through this platform. A real marketing benefit. Cultivate a build, don’t buy mentality.

Project 66

Project Content Cost Newsletter 66

Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. Here are the insights that your fellow membership marketing professionals shared.

Marketing 40

Marketing Survey Social Media Price 40

Achieve

DECEMBER 19, 2017

Translated to the nonprofit world, these for-profit tactics can be the difference between simply accessing reports and understanding how to leverage data to serve your mission. Pages/screens per session: How many pages does it take for the prospective donor to get your online donation page. About the Author. . Rai Masuda.

Newsletter 52

Newsletter Analysis Report Strategy 52

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. That seems pretty straightforward, but what does it look like in practice?

Team 50

Team Recruiting Recruitment America 50

Membership Marketing

MARCH 11, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. As a marketing guy, here is my take. Strike while the market is hot and then take the profits and improve infrastructure.

Marketing 40

Marketing Price Survey Revenue 40

Vanguard Tech

JULY 30, 2012

It’s a good axiom that “You can’t manage what you can’t measure” and as a website manager, web analytics play a key role in defining how to manage your website. white papers). Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology. So who defines this? And what should you measure?

Course 70

Course Analysis Content Tools 70

Reid All About it

OCTOBER 18, 2019

If you’ve ever been in charge of a technology implementation project without the benefit of project management experience, then you know what a wild ride it is. Quick hits before we get to next week’s free webinars: Is your marketing mediocre? Michael Brenner, Content Marketing Institute ). Peruse this checklist to find out.

North Carolina 34

North Carolina Education Project Communications 34

Freestone

DECEMBER 12, 2023

This kind of content can come in all shapes and sizes ranging from re-broadcasts , webinar recordings, white papers, course materials, and more. The right LMS will empower you to use and personalize your data, ensuring you deliver a range of offerings like: Preferred learning mediums like mobile vs. technology-driven learners.

Learning Management System 82

Learning Management System LMS Revenue System 82

The Hourglass Blog

JANUARY 16, 2011

• Innovation is using technology to streamline operations and deliver new services. The most honest answer for why such an appeal doesn’t appear explicitly in the white paper is probably because the people on the task force felt the need for innovation—however they initially defined it—was self-evident.

Innovation 40

Innovation millennials Leadership Process 40

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Digital transformation.

Chicago 195

Chicago Social Media Education Recruiting 195

Membership Marketing

DECEMBER 22, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Technology. Marketing services like SEO/SEM 9. Membership Marketing Benchmarking Report. Speaking Engagements. Tony Rossell.

Revenue 40

Revenue Discount Directory Price 40

.orgCommunity

FEBRUARY 25, 2019

Technology creates paradoxes that are as upside down as Alice’s adventures in Wonderland. marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys.

Marketing 68

Marketing Case Study eBook Social Media 68

Beth Kanter

JULY 25, 2013

The Foundation is offering webinars and publishing white papers for nonprofits. Two recent papers that caught my eye were: ” How to Use Social Media for Social Good ” and “ Building Meaningful Engagement.” This was (by far!) the largest spreadsheet I have ever seen in my life.

Social Media 28

Social Media System Proposal Email Marketing 28

Slice-Works

FEBRUARY 6, 2014

Content marketing is all about satisfying your prospects’ need for essential information in the subject area your organization serves – subtly fostering “love-at-first-sight” resonance as well as the long-term relationship. There are many benefits to using content marketing techniques. Part 1: Preparing your Content. Prospect Buying.

Content 28

Content Social Media Marketing Review 28