Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

Certificate 195

Certificate Education Revenue Marketing 195

Associations Now

JUNE 6, 2019

A new white paper reveals that most exhibitors feel invisible and think that show organizers aren’t doing enough to help them. That’s according to a new white paper released this week by The Expo Group , which reveals that exhibitors often don’t feel seen. “ I already know what your next question is: How?

Innovation 102

Innovation Tools Report Survey 102

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Subscriptions to everything from television to meals to razor blades are a booming business.

Strategy 169

Strategy Social Media Discount Newsletter 169

AssociationChat

JUNE 7, 2022

Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. Transformation is Coming in the Association Management System (AMS) Market. The Association Chat Knowledge Hub provides instant access to: White papers. How-To Guides. The Top 6 Reasons to Join an Association.

eBook 52

eBook Case Study Library Analysis 52

Membersuite

MAY 26, 2022

View Recording How to Know When It’s Time to Make a Technology Change. Talk to membership, marketing, events, education, governance, accounting, and other staff to determine what they need to do with the software and/or data now and in the future. Attend ASAE demo days or AMS Fest so you know what’s on the market and what’s possible.

Technology 144

Technology Software System Process 144

Associations Now

JANUARY 10, 2020

The Consumer Technology Association teamed with the Heart Rhythm Society to produce a guide on how to best use wearable devices to monitor and manage personal health, unveiled in a special health tech education track at CES. The wearables market is booming, with sales expected to reach the $10 billion mark this year, CTA says.

Las Vegas 87

Las Vegas Guidelines Technology Education 87

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Given what we now know about the benefits and how to make it work for everyone, there is NO REASON to forbid telecommuting. Big list this week. If you are, just stop.

Social Media 150

Social Media Review Innovation Survey 150

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

AUGUST 2, 2011

Bob Leonard shares good basic advice on how to repurpose content you already have – speeches, white papers and sales presentations. He also explains how to find and curate content. Now you might be thinking, “Nice, but how do I find the time to do all this stuff?” ReTweet or retweet? by Steve Lambert.

Social Media 150

Social Media Content Products Marketing 150

Reid All About it

AUGUST 26, 2016

Want to know how to make more compelling video content for your organization, where and when to invest in video, and get some tips for DIY studios and livestreaming? Learn why the traditional sponsorship model is no longer relevant, how to sell effective sponsorship packages, and how technology can help make sponsorships measurable.

DC 150

DC Video Washington Analysis 150

Reid All About it

SEPTEMBER 2, 2016

Learn how to help your staff become software champions. Learn tips and tricks to save time, proven project management milestones, how to incentivize your team and speakers to stay on track, and easy-to-implement advice on running your content creation like a well-oiled machine. Participate live or view the recording. Wed 9/7 at 1 p.m.

NJ 150

NJ Software Innovation Tips 150

Associations Now

JULY 26, 2013

A report coproduced by the Direct Marketing Association says that though organizations see consumer information as vital, few know how to best steward it. Consumer data is increasingly essential for marketers, but properly safeguarding and shepherding that information isn’t easy.

Marketing 40

Marketing Survey Report Strategy 40

Membership Marketing

DECEMBER 28, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to Recognize a Good Strategy? Labels: Marketing Planning , Membership marketing strategy. Speaking Engagements.

Strategy 40

Strategy How To Marketing Price 40

Smooth The Path

JUNE 12, 2018

Here is how to get the most from your speaker investment while boosting both participant and speaker engagement at the same time! Ask to repost their blog posts in pre-conference marketing. Do they have publically available videos, podcasts, white papers, or reports? Lean on the opening speaker.

Conference 95

Conference Content Resources Video 95

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. Read Blackbaud’s white paper on how to engage with them.

Social Media 64

Social Media Strategy Marketing Content 64

Mariner Management

JUNE 30, 2021

For more on how to do all that, download the full whitepaper for free at [link]. CAE, is a chief strategist with a primary focus on membership, marketing and communications. The post Digital Transformation: It’s All About Culture appeared first on Mariner Marketing & Management, LLC. Recruit your team.

Maine 62

Maine Technology Social Media Strategy 62

Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report. Tony Rossell.

Tools 40

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Reid All About it

JANUARY 26, 2018

His article is well worth your time because it explains how this “mania for cryptocurrency could wind up building something much more important than wealth.”. Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative.

DC 225

DC Washington millennials Chicago 225

Reid All About it

MARCH 24, 2016

Guillermo Ortiz de Zarate’s session at digitalNow, The Lean Startup Changes Everything , is bound to give us some ideas on how to experiment with and speed up program development. Today, knowing how to develop new skills is the most important skill of all. The future is being defined by renegades. The future requires rethinking value.

Innovation 150

Innovation Industry Conference Revenue 150

Membership Marketing

DECEMBER 29, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. 3 Tips on How to Improve the Presentation of Your Membership Product. Membership Marketing Benchmarking Report. Here they are.

Tips 40

Tips How To Marketing Price 40

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Learn how to craft the perfect pitch. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Tue 6/6 at 2 p.m.

Raleigh 150

Raleigh Chicago DC Washington 150

AMR Management Services

JUNE 4, 2012

How to Start an Association. This will get you through year one covering staff costs and marketing expenses. Here are some other resources: ASAE White Paper: Starting an Association. Battle for Relevance: How Twitter, HBR and the Army Impact Associations (Part 1 of 2). How to Start an Association.

How To 64

How To Library Committee Kentucky 64

Membership Marketing

JULY 17, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Associations Now

FEBRUARY 19, 2016

A new white paper says that meeting planners and marketers can apply Maslow’s Hierarchy of Needs to engage attendees on a deeper level. They are, according to a new white paper from brand experience agency Freeman XP. They are, according to a new white paper from brand experience agency Freeman XP.

Social Media 40

Social Media Content Tools Marketing 40

Membership Marketing

OCTOBER 4, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to make sure the Price is Right! Pricing is a part of marketing and needs a strategy just like promotion and packaging.

Price 40

Price Marketing How To Survey 40

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. The updated white paper looked at data in a number of ways. Doing so will allow meetings teams and marketers to more easily determine the productivity of their tradeshow investment.

Organization 40

Organization Analysis Education Industry 40

Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JULY 26, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. For marketers, the challenge comes when you do not have a marketing history on which to build your projections.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

DECEMBER 12, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • Director of Membership and Marketing at national membership organization.

Marketing 40

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Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MAY 17, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Here’s How to Engage Your Members. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

Marketing 40

Marketing How To Price Analysis 40

Association Success

SEPTEMBER 29, 2017

Since many companies are looking for new and innovative marketing strategies, your corporate partnership program should be expanding with new opportunities for these companies … and more partnership revenue for your association. By the way, companies almost always consider partnerships with associations a marketing expense, not philanthropy.

DC 85

DC Survey Revenue Review 85

Membership Marketing

MARCH 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Updated Membership Marketing Tracking Dashboard. Labels: Data Analytics , Membership Marketing Formulas. Speaking Engagements.

Marketing 40

Marketing Price Survey Recruiting 40

Off Stage

SEPTEMBER 22, 2010

For an information junkie like me, White Papers are the greatest thing since encyclopedias. One of the companies whose white papers I’ve appreciated (and cited in previous articles) is the Wav Group, which offers white papers on real estate technology trends. suggests this white paper from WAV.

Analysis 40

Analysis Social Media Report Products 40

Membership Marketing

JULY 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. Speaking Engagements. Wednesday, July 20, 2011.

Marketing 40

Marketing Price Survey Tools 40

Slice-Works

MAY 8, 2014

With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. Your marketing plan needs to be tied to your strategic plan. social media, white papers, video, power points?

Marketing 28

Marketing Social Media Video Content 28