Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Innovation – How can associations enhance the value that they provide to members? The emerging marketing channel is paid digital advertising.

Report 95

Report Marketing Recruiting Recruitment 95

Jamie Notter

FEBRUARY 24, 2015

Everybody wants to figure out the Millennials. Since the Millennials are the largest generation ever, they are ultimately going to spend more than any other generation has. But it''s coming, and more and more companies are now lining up to figure out the millennials so they can market and sell to them better. Don''t suck.

millennials 70

millennials eBook Innovation Products 70

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Host: ASAE Facilitators: Dave Coriale, CAE, President, DelCor Technology Solutions Reggie Henry, CAE, Chief Information and Performance Excellence Officer, ASAE Tue 7/25 at 1 p.m. Yeah, it sucks. Just the facts. “ More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

.orgCommunity

MAY 15, 2019

Associations can’t fulfill their missions without innovation. Innovation helps organizations create and improve processes, products, services, and experiences for their members, customers, staff, and audiences. 10 elements of the innovation mindset to nurture at your association. #1: 1: Creative curiosity. 1: Creative curiosity.

Innovation 68

Innovation millennials Project System 68

.orgSource

APRIL 22, 2024

The information was transmitted to robots on the ground that provided the appropriate care. These innovators didn’t consider themselves in agriculture or robotics. We selected this group because, as independent business owners, they were acutely aware of the challenges of digital markets and the attitudes needed for success.

Technology 88

Technology Innovation Team Products 88

Reid All About it

SEPTEMBER 22, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Next gen websites. 1 CAE credit. More info/register.

LMS 271

LMS Revenue Education Strategy 271

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Event trends. Fri 1/19 at 3 p.m. – 1 CAE credit. 1 CMP credit.

Revenue 259

Revenue Strategy Member Engagement United States 259

Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. If I lived in the DMV, I’d be on this bus for sure. What a terrific way to start the Annual experience. AI for associations. CAE credit.

Arlington 212

Arlington Revenue Leadership Strategy 212

Eric Lanke

SEPTEMBER 19, 2011

Innovation. Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Its horrific, McAfee says, and he goes on to detail out how Millennials should be acting in this dismal economy. Eric Lanke. Association executive and author.

millennials 100

millennials Innovation Proposal Leadership 100

Spark Consulting

MARCH 28, 2018

My Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations co-author Sohini Baliga and I recently had the opportunity to talk with some smart people about the information in the whitepaper. Attract and engage young professionals (aka Millennials and even GenZ).

Strategy 150

Strategy millennials Video Innovation 150

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch This groundbreaking virtual event brings together exceptional minds in data management, analytics, and innovation. More info/register. Host: ASAE Tue 12/12 from 10:25 a.m.

Strategy 276

Strategy Video Technology Innovation 276

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? Strategic partnerships. More info/register.

LMS 259

LMS North Carolina Recruiting Recruitment 259

Membership Marketing

NOVEMBER 8, 2019

In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members. So if innovation and value are so important, how are associations innovating and providing additional value to members?

Report 40

Report Marketing Innovation millennials 40

Reid All About it

JANUARY 26, 2018

No matter the topic, her papers are always interesting and informative. Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management.

DC 225

DC Washington millennials Chicago 225

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Millennial’s as key to club workforce.

DC 232

DC Arlington Virginia America 232

Achieve

OCTOBER 25, 2016

New research from Achieve investigates millennials’ ongoing cause engagement behaviors during a presidential election year. Today Achieve, in partnership with the Case Foundation, released the second wave of research from the 2016 Millennial Impact Report. The second wave of data surveyed millennials from June through August 2016.

millennials 52

millennials Report Education Sample 52

.orgSource

FEBRUARY 27, 2023

Digital markets don’t allow room to languish. To keep pace with the speed of business, teams need to reinvent themselves along with innovation and technology. Lifelong learners, problem-solvers, innovators, and creative thinkers don’t want to work in an intellectual vacuum. But has your group’s professional expertise expanded?

Team 88

Team millennials Innovation New York 88

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

AvidXchange: Association Management

MAY 16, 2017

In his tenure, StrikeIron averaged 68% CAGR and significant product innovation. Chris’ software leadership experience includes executive management, general management, sales, marketing, and corporate development roles at Fortune 100 and venture-backed startups. Volatile global markets have led to continued low interest rates.

Technology 130

Technology millennials Industry Cost 130

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

Report 49

Report Marketing millennials Directory 49

Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. To inform, you must first engage. But it’s not the same experience for everyone.

Montana 369

Montana Conference Education Tennessee 369

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. TopRank Marketing ). CAE credit.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Quick hits. Host: Tasio.

St. Louis 341

St. Louis Technology Strategy Conference 341

Nimble AMS

DECEMBER 11, 2022

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. Gen Z appreciates innovative tech when choosing a career. When you offer solutions like automated email marketing , you can set up personalized touchpoints throughout a member’s journey.

Recruiting 135

Recruiting Recruitment Social Media Member Experience 135

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Soft Skills: visionary Top Trends in Digital Marketing.

Marketing 68

Marketing Case Study eBook Social Media 68

Velvet Chainsaw

MARCH 27, 2014

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. You’re listening to your target market and your target market cares. Attracting Angry Millennials.

millennials 40

millennials Conference Strategy Social Media 40

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? It’s been a good shift.

millennials 60

millennials Georgia Atlanta Chicago 60

WBT Systems

JANUARY 24, 2017

Interestingly, Associations Now , the information resource for association executives from ASAE , has a long-running series of articles called “ Best Benefit Ever “, which highlights what innovative associations are doing from a benefits perspective to attract new members and reward membership renewals.

Certificate 150

Certificate Education millennials Innovation 150

Aaron Wolowiec

SEPTEMBER 10, 2013

Part of the problem is traditional committee structure doesn’t allow for quick decision making, Engel said, and that doesn’t work when GenXers and millennials are accustomed to 24-7 information and networking. The most innovative volunteer opportunities I’ve seen recently are related to tasks like crowdsourcing,” Hoffman said.

Michigan 100

Michigan Committee millennials Social Media 100

WBT Systems

OCTOBER 18, 2016

Due to this, there has been growing interest in digital badging among associations, especially those seeking to engage more millennials in membership. One aspect of digital badges and OpenBadges in particular that associations may have overlooked is their use as a promotional tool to market association education programs to a wider audience.

Education 150

Education Learning Management System LMS Certificate 150

Mizz Information

MAY 17, 2018

They do that by prioritizing ongoing two-way communication to find out what really matters to their donors, and using that information to deliver experiences that focus on treating donors equitably rather than equally. Marketing automation has been a real time-saver for association executives.

Innovation 40

Innovation Washington Recruiting Recruitment 40

Reid All About it

OCTOBER 7, 2016

We all need help dealing with the raging river (not gentle stream) of information coming at us every day. Associations are perfectly placed to help us sift through and select the best information to read or consult. Learn about the digital relationship between content, marketing and eLearning. More info/register. 1 CAE credit.

Mooc 208

Mooc Certificate DC millennials 208

Potomac Core

MARCH 22, 2016

Identified and verified sources of differentiation that advances market power and influence as well as reinforce CMAA’s competitive strength. In this case building a knowledge-based solutions environment through information sharing mechanisms drives the just in time value that members are seeking. The Dual Millennial Challenge.

millennials 100

millennials America eBook Member Engagement 100

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. Hear about different ways to target, incent, and create buzz about your event through marketing automation. – Driving an Innovation Strategy.

Raleigh 204

Raleigh Arlington Social Media DC 204