Innovation Magazine Price Revenue 
Membership Marketing
MAY 29, 2024
This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. There is no single recipe for successful innovation.
Reid All About it
FEBRUARY 2, 2024
Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Hear how the speaker’s team developed a price elasticity forecast. More info/register.
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Reid All About it
SEPTEMBER 15, 2023
If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.
Reid All About it
SEPTEMBER 1, 2023
Fri 9/1 at 10 a.m.* – Association Bridge Networks| Coffee with Innovators: Association Design Circle Our topic this month is Association Bridge Networks. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. I’m happy to feature it as long as it’s not too product-centric. CAE credit. More info/register. More info/register.
Association Adviser
OCTOBER 13, 2016
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. 2015. ** 11%.
EventMobi: Association Events
AUGUST 11, 2023
Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Member benefit page.
Reid All About it
APRIL 23, 2021
Evelien Aernaudts, Abbit Meeting Innovators. Event Revenue and Sponsorship ROI. Virtual, live and hybrid events present unique opportunities and challenges when it comes to ticket pricing strategies, sponsorship tiers & benefits, and more. Shawn Zeller, Editor of CQ Magazine, CQ Roll Call. Mark Cooper, IACC.
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