Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Foster and communicate solutions.

DC 232

DC Arlington Virginia America 232

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195

Atlanta millennials Price Technology 195

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FEBRUARY 19, 2021

Board strategy. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Membership recruitment.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

NOVEMBER 29, 2019

West Virginia inmates will be charged by the minute to read e-books on tablets. Learn about innovative technology and use this information to develop a point of view on which trends will be the most applicable to enhancing your events. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

Membership Marketing

FEBRUARY 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Innovation through Collaboration. We are always looking for new innovative ways to do things better. in Alexandria, Virginia.

Innovation 40

Innovation Marketing Price Survey 40

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

WBT Systems

SEPTEMBER 26, 2017

Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors to enter and disrupt your market. To stay top of mind (and top of market), you need to leverage your eLearning differentiator—your iconic advantage.

LMS 150

LMS Arlington Course Virginia 150

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. *All Mon 10/24 – Design Thinking for Innovation (Coursera).

Survey 150

Survey Louisville DC Maryland 150

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. The American Association for Marriage and Family Therapy based in Alexandria, Virginia has 25,000 members that fall into three core groups: Academics, Agency, and Private Practice.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Association Adviser

OCTOBER 15, 2013

10 Disruptive Questions For Instant Innovation. AENC Marketing & Communications Conference. Hosted by the Virginia Bankers Association. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. The Double-Edged Sword of “Young Professional” Katie Bascuas.

Directory 60

Directory Virginia Newsletter Revenue 60

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. And give your remarks on email marketing book. Membership Marketing Benchmarking Report. in Alexandria, Virginia.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

FEBRUARY 16, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Participate in the 2011 Membership Marketing Benchmarking Survey. Membership Marketing Benchmarking Report. Speaking Engagements.

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

SEPTEMBER 29, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Another key opportunity to improve membership Sladek says “comes down to marketing.” Innovation is a must:” 5.

Marketing 40

Marketing Price Survey Analysis 40

Associations Now

JANUARY 29, 2015

Innovators across the association and nonprofit spectrum earn a night in their honor. Plus: The strategy of releasing Super Bowl ads early. AICP’s Miller explains that this strategy creates pre-Super Bowl buzz, turning active watchers into brand ambassadors. The event was hosted by Bisnow Ventures and ASAE, among others.

Arlington 40

Arlington Virginia Price Proposal 40

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. They explain how these factors affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Membership, Marketing & Engagement. Speaker: Brianne Wheeler, Director of Marketing at PropFuel. CAE credit.

Revenue 39

Revenue Education Strategy Leadership 39

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OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). Greg Satell, Innovation Excellence ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

DC 50

DC Washington Content Education 50

Beth Kanter

JANUARY 4, 2017

Published Book Three: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. Innovation Lab Facilitation : For the past few years, I’ve trained in and designed and facilitated innovation labs using the Luma Institute Methods. Year in Review.

San Jose 58

San Jose Kansas City San Francisco North Carolina 58

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenters: Dawn Caous, Director, Marketing Communications, American Society for Quality.

North Carolina 34

North Carolina Education Project Communications 34

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Risking innovation. Online learning. CEO pandemic insights.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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JANUARY 6, 2023

The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. The playbook guides you step-by-step through strategy development, community, launch, communication and engagement plans and more—a comprehensive look at everything you need to nurture and grow an online community.

Revenue 42

Revenue North Carolina Education System 42

ChatterBachs

JANUARY 7, 2011

Sam Allgood - Sr Web Developer / Missionary to Ireland, City of Newport News, Virginia / Community Bible Study International. Kristin Bockius - Microsoft State & Local Government Relationship Marketing Manager, Microsoft. Dustin Haisler - Director of Government Innovation, Spigit. Andrea Baker - Director of Enterprise 2.0,

San Francisco 28

San Francisco Social Media Virginia Massachusetts 28

Disciple Media

MAY 9, 2022

A swanky Shoreditch venue, branded tote bags, pizza and PowerPoint… it can only mean one thing: the innovators have assembled! Coming together for our first ever Disciple live event, community-led business owners shared stories, strategies, and some of the great ideas made possible by the latest tech and trends. It’s just not possible.

Class 41

Class Price Virginia Review 41

Membership Marketing

APRIL 10, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The bottom line is that association business models are broken and in need of radical innovation right away. in Alexandria, Virginia.

Products 40

Products Survey Social Media Price 40

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MARCH 20, 2020

Virtual strategy meetings. As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. He shares useful lessons learned on virtual strategy facilitation. Kate Ratcliffe, CMP, CommPartners Marketing Manager and former virtual event producer. Conference sponsorships.

North Carolina 221

North Carolina Technology Strategy Revenue 221

Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Utilizing proactive and innovative strategies will determine whether or not Private Equity Hires Associations, Private Equity Fires Associations. Private Equity Investment is Exploding.

DC 132

DC Arlington United States Virginia 132

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MARCH 18, 2022

Digital transformation strategy. MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Host: American Marketing Association. Imposter syndrome. 1 CMP credit.

Revenue 39

Revenue Technology Video LMS 39

Reid All About it

FEBRUARY 17, 2023

The weekly list of free educational events and resources for the association community… Program marketing. Quick hits How the Reasoned Action Theory works in membership marketing—make sure you understand the scientific theory underlying human behavior. When the student is ready, the teacher appears… but is the boss willing to pay?

Revenue 39

Revenue Strategy Education Technology 39

ChatterBachs

JANUARY 4, 2011

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Individuals from North Carolina, New Hampshire, West Virginia, Oregon, and Idaho stand alone as delegates from these states. Fun w/ wine.

Los Angeles 28

Los Angeles South Carolina Virginia Idaho 28

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OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Come ready to learn, share, and discuss strategy, resources, and challenges. Sorry, soapbox topic. More info/register.

Revenue 272

Revenue Austin Tools Education 272

Association Adviser

DECEMBER 6, 2018

As the Chief Innovation and Information Officer for NCARB, Ortiz de Zarate has relied upon agile and lean startup methodologies to project manage big changes to the processes NCARB uses to certify current and future architects. It was a strategy problem. It didn’t make sense to go back. What is it?

Software 61

Software Team United States Committee 61

Reid All About it

SEPTEMBER 10, 2021

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns. More info/register.

Strategy 195

Strategy Content Education Tips 195