Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Kick Off Session for the Virtual Workshop for Association Professionals. The workshop format is broken into three phases with one live session and two asynchronous periods. 8: Innovate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Kim Moutsos, Content Marketing Institute ). Lisa Block, Velvet Chainsaw Consulting ).

Innovation 359

Innovation Las Vegas Communications Education 359

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FEBRUARY 19, 2021

Board strategy. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Membership recruitment.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

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DECEMBER 1, 2023

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. This is so me. 1 CAE credit. Host: PCMA.

LMS 361

LMS Revenue Tips America 361

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CMP credit. More info/register. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

MARCH 12, 2021

Innovation method. WBT Systems introduces a new brainstorming and innovation tool: jootsing. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. It means “jumping out of the system.” More info/register.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Content marketing.

Committee 195

Committee Education Software Technology 195

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. Fri 4/14 at 10 a.m.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

MARCH 5, 2021

Hear about the strategies and tools modern associations are using to supercharge member engagement. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. PCI Compliance Workshop 101 for Associations.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Nimble AMS

DECEMBER 5, 2022

Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your member engagement strategy for 2023? Don’t miss the Community Brands virtual workshop: New Year, New ME (Member Engagement) , on December 14 from 9:30 AM – 12:30 PM, ET.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Ashley Neal at Sidecar wonders if innovation has slowed down at associations or become business as usual. Quick hits.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). Tue 10/16 at 8:30 a.m.

DC 170

DC Las Vegas Washington Review 170

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JANUARY 14, 2022

. – Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Hear about the factors that lead to workplace exhaustion, isolation, and even trauma, specifically within the context of the marketing industry. Host: American Marketing Association. More info/register. Tue 1/18 at 1 p.m.

Team 195

Team Technology Certificate Revenue 195

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FEBRUARY 22, 2019

Does your association have a popular conference workshop or training class you want to convert into an online learning program? Presenters: Andy Hicken, Director of Quality and Strategy at Web Courseworks. These findings can inform and support strategies designed to support the long-term growth and success of your organization.

Social Media 170

Social Media DC System Washington 170

Associations Now

MAY 8, 2023

To attract new volunteers and redefine its board’s focus, the Network for Change and Continuous Innovation launched a new volunteer model in 2020. Three years ago, the Network for Change and Continuous Innovation realized it needed to rethink the goals of its board of directors.

Committee 104

Committee Newsletter Analysis Project 104

Reid All About it

JULY 10, 2020

WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

Montana 365

Montana Content Price Strategy 365

Association Subculture

DECEMBER 5, 2011

Trampoline Strategy. This video just seems to sum up the process of innovation for me. Labels: innovation , strategy. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. innovation. (6). marketing. (2). strategy. (5). innovation. (6).

Strategy 100

Strategy Innovation United States Video 100

.orgSource

FEBRUARY 13, 2023

Financial managers make understanding the group’s risk tolerance a defining component of their strategy. In digital markets, circumstances can shift quickly toward the unexpected. In fast-paced digital markets, strategies that include both opportunities and challenges are essential to growth.

Strategy 88

Strategy Innovation Process Products 88

Beth Kanter

JANUARY 3, 2024

Update & Review My Work-Life Harmony Plan : In my workshops on personal and organizational wellbeing, I help nonprofits improve their personal resilience. In 2023, I continued to present keynotes, deliver practical workshops using generative AI for nonprofit productivity, and write articles.

San Jose 41

San Jose Review Products Team 41

Association Subculture

SEPTEMBER 21, 2011

Disruptive Innovation Coming to Nonprofits. You want innovation? Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. innovation. (6). marketing. (2). strategy. (5). innovation. (6). marketing. (2). strategy. (5). You got it.

Innovation 100

Innovation United States Association Management Education 100

Membersuite

FEBRUARY 17, 2022

Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into.

Revenue 135

Revenue Certificate eBook Education 135

Association Subculture

SEPTEMBER 14, 2011

Innovation in Association Management. Deirdre Reid wrote about ASAEs Innovation Talks. WSAE is hosting their Innovation Summit right now. Host your own innovation conversations. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. innovation. (6).

Association Management 100

Association Management Innovation United States Price 100

Reid All About it

JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. You know it’s summer when all the ingredients for this veggie side are at the farmers market: a medley of summer squash varieties, red bell pepper, jalapeno, corn, basil and garlic. Bruce Feiler, Harvard Business Review ). Pamela Bump, HubSpot ).

Montana 221

Montana North Carolina Review Member Engagement 221

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FEBRUARY 16, 2018

Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA). Come share and discuss strategies you can implement immediately that will produce big results. Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Reston VA). Tue 2/20 at 8:30 a.m. 1 CAE credit.

DC 150

DC Washington Recruiting Recruitment 150

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MARCH 24, 2016

“Innovation” is such a buzzword now that I wouldn’t blame association execs for tuning out when they hear it. But I like Jim Carroll’s slant on it: “Innovation is all about adapting to the future.” The conference website says Carroll will talk about: technologies and innovations that will affect association business models.

Innovation 150

Innovation Industry Conference Revenue 150

MemberClicks

SEPTEMBER 1, 2023

Thought-leaders, entrepreneurs and business owners are always looking for innovative ways to adapt to the challenges of working remotely, all while trying to grow their skills and projects. Topics include business strategy and innovations, thought leadership,business practices, HR, TED talks, economy, renewals, eCommerce, and DEI.

Social Media 52

Social Media Cost Strategy Team 52

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JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. – Knowledge Transfer and Succession Planning Strategies for Your Event Tech Don’t wait until people start resigning to implement a knowledge transfer strategy. But storytelling is hard to get right.

Project 195

Project Tools Revenue Metro 195

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JUNE 19, 2020

Inclusion strategy. They see associations stretching their innovation muscle, learning new skills, reassessing assumptions, discovering ways to improve, and summoning up the courage to take tough steps forward. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Pandemic silver linings. More info/register.

Video 221

Video Conference Revenue Industry 221

WBT Systems

APRIL 17, 2018

Instructional designers (IDs) design and develop online and face-to-face educational programs: courses, curriculums, workshops, sessions, and training materials. IDs are constantly exposed to new ideas and innovations too. 4: Increase your speed to market. What Instructional Designers Do. Curriculum design. Course development.

LMS 155

LMS Course Learning Management System Survey 155