YourMembership

MAY 22, 2017

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies. Although it’s not ASAE’s […].

Conference 210

Conference Communications Marketing Industry 210

Nimble AMS

APRIL 12, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. 4 best practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association sh are s the value of your membership. Has your association experienced this latest trend?

Strategy 78

Strategy Member Engagement Software Tips 78

Achieve

FEBRUARY 16, 2024

This is why it’s so important to keep a sponsor’s attention, even after your silent auction , run/walk/ride, or other event concludes. In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round.

Strategy 52

Strategy Proposal Social Media Florida 52

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APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

Newsletter 250

Newsletter Content Social Media Education 250

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JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Learn how to develop winning names for publications, events, workshops, webinars, courses and products to help you energize attendance, increase participation and drive interest. Marketing Automation & Technology Systems Demo Day. .

Innovation 370

Innovation Communications Education Strategy 370

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OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic. 1 CAE credit.

Revenue 272

Revenue Austin Tools Education 272

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Kick Off Session for the Virtual Workshop for Association Professionals. The workshop format is broken into three phases with one live session and two asynchronous periods. 1 CAE credit.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. Spread the word about the event and encourage your members to participate with strategies like: Pre-event Q&As and resources. Refine your communication strategies. Make your events more engaging.

Los Angeles 52

Los Angeles Discount Library Committee 52

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

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FEBRUARY 19, 2021

Board strategy. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Membership recruitment.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

GlowGlobally

APRIL 29, 2014

This half-day workshop is part of the Association Forum of Chicagoland education portfolio for 2014, and it is presented in association with Emirates Airlines and the Dubai Convention Bureau. After attending this session, you’ll be able to: Customize the workshop to your needs by completing a pre-workshop survey.

Chicago 60

Chicago Strategy Case Study Survey 60

Associations Now

JUNE 13, 2019

Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech product can really pay off. A few ideas from the worlds of marketing and technology: Think big. In comments to Forbes , Megan Shroy of Approach Marketing says this can help make messaging a bit easier, too.

Products 92

Products Strategy Press Release Social Media 92

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Live Distance Learning Training. Take courses here. Knowledge Base.

Library 219

Library Products Video Course 219

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DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech.

Tools 272

Tools Strategy Revenue Technology 272

Association Success

DECEMBER 17, 2020

I recently attended a workshop titled “Reduce, reuse, recycle: How to do more with less content in 2021” that was designed to help attendees prepare for a more productive 2021. One of the many helpful tips they shared in the workshop was to implement a “stop doing” list. Missed the workshop? Is anyone engaging with that content?

Organization 147

Organization Content Recruiting Recruitment 147

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OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. More info/register. More info/register. 1 CAE credit. .

Revenue 256

Revenue Certificate Tools Innovation 256

Ewald Consulting

JANUARY 11, 2022

According to new research from LinkedIn , of 1,800 marketers across 13 countries, 85 percent held virtual events last year. The post Association Professional Development as a Revenue Diversification Strategy appeared first on Ewald Consulting. In addition, 75 percentanticipate continuing to hold virtual events.

Revenue 52

Revenue Strategy Certificate Class 52

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. This is so me. 1 CAE credit. Host: PCMA.

LMS 361

LMS Revenue Tips America 361

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Kim Moutsos, Content Marketing Institute ). Lisa Block, Velvet Chainsaw Consulting ).

Innovation 359

Innovation Las Vegas Communications Education 359

Association Analytics

SEPTEMBER 27, 2023

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. Acting on this insight, they shift their live workshops to nighttime, leading to a 30% increase in participation. The event team might be eyeing a better registration system, while marketing focuses on a new email tool.

Analysis 169

Analysis Revenue System Learning Management System 169

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Disciple Media

OCTOBER 24, 2023

For businesses seeking to foster deep connections and brand loyalty in today’s digital landscape, establishing a paid community has become a pivotal strategy for knowledge sharing and purposeful networking. This guides content creation, engagement strategies, and even aesthetics. What is a paid community?

Strategy 36

Strategy Tips How To Price 36

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APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic.

Revenue 363

Revenue Strategy Team Content 363

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CMP credit. More info/register. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

NXUnite

NOVEMBER 21, 2023

While some recommend that nonprofits outsource specialized work, such as leveraging a marketing agency to take charge of creating collateral, not all organizations have the budget to do so. Books Elevate Nonprofit explains that books can impart a wealth of knowledge and inspire your organization’s fundraising strategy.

Resources 130

Resources Education Cost Conference 130

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

Marketing 52

Marketing How To Social Media New Jersey 52

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DECEMBER 1, 2023

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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MARCH 12, 2021

EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. A different kind of event, you’ll find inspiring keynotes coupled with small group workshops led by industry veterans. More info/register. Fri 3/12 at 12 p.m.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Content marketing.

Committee 195

Committee Education Software Technology 195

Reid All About it

APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. Where Community Fits in Your Overall Digital Engagement Strategy. Struggling with your data strategy? Website insight. Wed 4/14 at 2 p.m.

San Diego 370

San Diego Revenue Strategy Content 370

Nimble AMS

AUGUST 2, 2023

Be sure to meet the Nimble AMS team at our booth, #401 : Jeff Bachelor—Sales Director Jeff Golembiewski—VP of Business Solutions and Partnerships Howard Pollock—Director of Sales Susan Stewart Kelly—Senior Sales Directors Collier Faubion—Senior Solutions Engineer Michelle Schweitz—Senior Director of Marketing 2.

Innovation 130

Innovation Atlanta Georgia Team 130

YourMembership

JANUARY 31, 2017

The following is a guest blog article originally published by Jeff Cobb of Tagoras, a leading expert in strategy, learning, marketing and technology to organizations in the business of lifelong learning.

LMS 150

LMS Technology Strategy Marketing 150

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195