Aaron Wolowiec

DECEMBER 15, 2015

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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Higher Logic

MAY 11, 2017

Some companies naturally attract millennials. Lean on research, including studies and surveys, that flat-out asks millennials what they want. One such study, done by the Intelligence Group and reported on by Forbes , sheds light on how members of Gen Y, otherwise known as millennials, prefer to work. The easy answer?

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Achurch

AUGUST 23, 2022

In fact, 95 percent of Gen Z and 93 percent of millennial employees report difficulty with remote work because of the pandemic. Entice people into this room with a fun or interesting resource, video, or shared activity. The post Refreshing Your Virtual Watercooler Strategy appeared first on Achurch. Virtual Social Events.

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Reid All About it

FEBRUARY 23, 2024

Gen Z and millennial marketing. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). PAR Member Meet-Up: Strategic Negotiating Learn key negotiating strategies to improve your negotiation outcomes.

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Reid All About it

AUGUST 25, 2023

Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. One of its sad findings: 46% of Gen Zs and 39% of millennials feel stressed or anxious at work all or most of the time. They pull out a few good ideas from survey comments too. This is so sad. More info/register.

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Association Success

NOVEMBER 9, 2020

Dominated by dancing videos, lip syncing and too many inside jokes and references within subcultures to easily explain, TikTok has become a space where organizations can reach prospective new members in ways that specifically appeal to them. . Take the Washington Post, for example.

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Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface.

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Reid All About it

JANUARY 19, 2024

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Marketing to Gen Z and millennials. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

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Reid All About it

SEPTEMBER 29, 2023

If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? Why pay registration if the best parts happen outside the official agenda?

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Reid All About it

AUGUST 21, 2020

This series of 15-minute videos cover hot topics and issues related to 501c organization management. Experience a best-in-class virtual event to inspire and start building your new event strategy. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. More info/register. Mon 8/24 at 1 p.m. More info/register.

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Reid All About it

SEPTEMBER 22, 2023

Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. More info/register.

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Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit. Mon 5/24 at 1 p.m. Host: Socio.

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Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Sponsorship strategy. We’ll dive into how to rethink event strategies to promote engagement, enable organic interactions, and create a sense of community long after the event. But it’s not the same experience for everyone.

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Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? Also worth your time If you allow hate to seep into your words, thoughts, or heart, please watch this video from Arnold Schwarzenegger , my fantasy president. Perhaps a concept like this could serve as a low-admin alternative to chapters? More info/register.

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Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Hear practical tips and tactics for planning an effective networking strategy and using the ASAE Annual Meeting to advance your career.

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Reid All About it

MAY 15, 2020

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. In this video, Oscar Larson from the American Association of Geographers tells their virtual conference success story with a guest appearance from Reggie Henry who talks about ASAE’s virtual MMC Conference.

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Associations Now

MAY 22, 2014

With an aging membership, the National Rifle Association is taking a leap into online video as it tries to shape its message about gun ownership to appeal to the millennial generation. But that’s exactly why the NRA brought onboard the young, hip gun advocate as it tries to reach out to more millennials. Sladek said.

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SCD Group

OCTOBER 14, 2014

Even though the Internet provided a tool for virtual and distant collaborations, another lesson of digital-age innovation is that, now as in the past, physical proximity is beneficial. Three Tips for Producing Online Video from a Popular Youtube Host By Katie Bascuas via AssociationsNow Launching a new video? Three big reasons.

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The Hourglass Blog

MAY 11, 2011

Association Innovation as Brand Strategy. In it, he advocates an approach to innovation that focuses not on meeting the expressed needs of customers, but on pushing customers to become something theyre not. All authentic innovations ask you — want you — to become a different dimension of yourself. at 6:59 AM.

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Reid All About it

NOVEMBER 23, 2018

Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers —and members. Some quick hits before we get to this week’s list of free webinars: 3 things research shows about engaging Millennials in your cause or association. When is it time for a content strategy update?

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Reid All About it

MAY 14, 2021

Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. Quick hits. Sarah Michel, Velvet Chainsaw Consulting ). Mon 5/17 at 1 p.m.

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Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Virtual conferences survey. Quick hits. every Monday.

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Reid All About it

OCTOBER 12, 2018

Join this Coffee Talk to share and discuss strategies for improving your website—design, user experience, and personalization—and producing big results. What do you need to know about the technology and tools that support data analytics strategy in your organization? Host: Community IT Innovators. Tue 10/16 at 8:30 a.m.

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Reid All About it

SEPTEMBER 15, 2017

– Driving an Innovation Strategy. Associations must innovate or become obsolete. Explore how an orchestrated strategy, concentrating on how informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the innovation spectrum. More info/register.

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Reid All About it

JANUARY 18, 2011

In this 2-1/2 minute video (transcript provided) on Big Think, he discusses the creative urge to collect and consume what we come across, to not edit the chaos, but to embrace it. Yes, it would be great if staff had the right mindset for innovation. Why not give Malcolm Gladwell a share of the spotlight too? That’s the challenge.

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Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

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Velvet Chainsaw

JANUARY 12, 2018

My last post identified four main areas associations should consider when reimagining their conference program for future audiences: Engagement and Community Strategy (which we covered in the previous post ). The universal perception of Millennials is that they have a short attention span. Here are some UXD strategies to ponder.

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The Hourglass Blog

JANUARY 31, 2011

The Innovation Hub for Associations. Ive been blogging about my work with the Innovation Task Force of the Wisconsin Society of Association Executives for a while now. Its called the Innovation Hub for Associations , and can be accessed here. The core of the site can be found under the "Innovation Model" tab. at 9:18 PM.

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The Hourglass Blog

NOVEMBER 14, 2010

Innovation = Creativity x Execution. This is a fantastic post on innovation from Vijay Govindarajan , co-author of the new book, The Other Side of Innovation: Solving the Execution Challenge. Companies tend to focus far more attention on improving the front end of the innovation process, the creativity. Its excellent.

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The Hourglass Blog

DECEMBER 14, 2010

The Clinic of Innovation. Heres another fascinating post about innovation from the HBR blog. It describes the first-of-its-kind "Clinic of Innovation" at Oslo University Hospital--an internal unit within the hospital that is set-up to work like an outpatient health clinic.

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The Hourglass Blog

SEPTEMBER 21, 2010

Whats Your Innovation Readiness? The Innovation Task Force of the Wisconsin Society of Association Executives (which I chair), is trying to develop an assessment tool for association executives to use in determining the "innovation readiness" of their associations. Precise strategy. skip to main | skip to sidebar.

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The Hourglass Blog

JULY 17, 2010

Principles of Innovation. The fourth meeting of the WSAE Innovation Task Force was held on July 16, 2010. For those of you new to this conversation, Im heading up an effort for my state society to define an evidence-based model of innovation for the association community. Im also blogging about it here.

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The Hourglass Blog

NOVEMBER 26, 2010

Next Steps for Association Innovation. This is an exciting time for the WSAE Innovation Task Force. First of all, our white paper on association innovation is nearly finished. Second, we are currently working on a new online community dedicated to innovation for associations. skip to main | skip to sidebar.

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The Hourglass Blog

SEPTEMBER 27, 2010

Whats Your Innovation Readiness? The Innovation Task Force of the Wisconsin Society of Association Executives (which I chair), is trying to develop an assessment tool for association executives to use in determining the "innovation readiness" of their associations. This is where the innovation rubber really hits the road.

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The Hourglass Blog

OCTOBER 24, 2011

Why Innovation is Hard. A little over a month ago I attended WSAEs National Summit on Innovation for Associations. As chair of WSAEs Innovation Task Force, I was instrumental in helping to frame WSAEs annual conference around the subject of innovation, and was even recognized as the chair of the conference itself.

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The Hourglass Blog

APRIL 21, 2011

Learning Innovation from the Mayo Clinic. Heres another great HBR post describing another set of "principles of innovation." I say "another," of course, because of my work with the WSAE Innovation Task Force, where we helped define four key principles of innovation from the case studies we examined in the for-profit sector.

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The Hourglass Blog

MAY 21, 2011

The Innovation Problem for Associations. “ Six Design Principles for Business-Model Innovation ” provides association executives with his usual thought-provoking push into territories we should really be spending more of our time in—but often don’t. The innovation problem for associations is not about process.

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