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OCTOBER 27, 2023

TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Marketing to Gen Z and millennials.

Revenue 256

Revenue Strategy Member Engagement United States 256

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JANUARY 12, 2024

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. Seems like a good place to start. 1 CAE credit.

Revenue 256

Revenue Price Denver Tools 256

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JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Exhibitors. Quick hits. This is so me. Fri 6/25 at 1 p.m.

LMS 361

LMS Revenue Tips America 361

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MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. ASAE’s Diversity Executive Leadership Program (DELP). Presenters: Ashley Roberts, Manager, Diversity Executive Leadership Program (DELP), ASAE. Your marketing team constantly talks about the buyer’s journey.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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JANUARY 5, 2024

TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. Non-dues revenue. TopClass LMS analyzed their social media analytics to find out which of their posts resonated most with the association community in 2023. . – Predictions for 2024. AMS requirements. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

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MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Non-dues revenue. Member onboarding.

Revenue 227

Revenue Chicago Leadership Education 227

Delcor

MARCH 31, 2020

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. If you’re ready to invest in a learning management system (LMS), start by reviewing these LMS selection criteria.

LMS 81

LMS Authoring Tools Certificate Discount 81

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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Board Leadership ( Chatting with Agnes & Cecilia). every Monday.

LMS 369

LMS Certificate America Committee 369

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AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Marketing to younger generations. Get yourself a bag of dough from the market. Membership trends.

millennials 370

millennials Survey Team Education 370

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NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. Next gen marketing. More info/register. More info/register. 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

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FEBRUARY 2, 2024

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Generation Z. More info/register. More info/register. Host: WorkerBee.TV

Certificate 266

Certificate Denver South Carolina Project 266

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Digital initiatives.

DC 261

DC Washington Member Engagement Innovation 261

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AUGUST 18, 2023

TopClass LMS suggests offering peer-to-peer online learning programs. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. The weekly list of free educational events and resources for the association community… Love. Daughtry, M.Ed., 1 CAE credit. .

Certificate 195

Certificate Education Revenue Marketing 195

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SEPTEMBER 11, 2020

LMS/CRM integration. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list. LMS Demo Day. So what features should you be looking for in an LMS? To help with this ASAE has developed LMS Demo Days.

LMS 329

LMS Montana Revenue Price 329

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AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. TopClass LMS explains how online education programs can help increase member engagement. Non-dues revenue partners. Quick hits Five things to do to heat up your content marketing game during the summer lull.

Atlanta 195

Atlanta Price Revenue Denver 195

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Please email me if you have something to discuss.

Tools 272

Tools Strategy Revenue Technology 272

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MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting.

Nashville 370

Nashville LMS North Carolina Recruiting 370

SBI

JULY 30, 2023

COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.

Case Study 52

Case Study LMS Course Revenue 52

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Tanner Kohler, Nielsen Norman Group ) Even in the metaverse, women remain locked out of leadership roles, although they spend more time and spearhead more initiatives there.

Leadership 195

Leadership Education Revenue Strategy 195

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Virtual event sponsors/exhibitors. Host: Cvent.

Certificate 369

Certificate Revenue Conference North Carolina 369

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JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. Governance.

Atlanta 195

Atlanta millennials Price Technology 195

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MAY 26, 2023

In other news, Forj acquired community platform Mobilize after gobbling up LMS platform Web Courseworks earlier in the year. See examples of how this technology is revolutionizing the creation and editing of audio, writing compelling marketing copy, transcribing and summarizing meetings, and providing AI-generated feedback to learners.

Technology 195

Technology Education Arkansas Leadership 195

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. Howard Givner, Event Leadership Institute Founder & CEO. Email Marketing Workshop. More info/register. Host: EventMobi.

Revenue 370

Revenue North Carolina Industry Technology 370

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. More info/register. But all video is not created equal.

Strategy 272

Strategy Video Technology Innovation 272

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

Revenue Content Virginia Technology 195

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SEPTEMBER 1, 2023

TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227

Revenue Survey Education Strategy 227

SBI

JULY 29, 2023

COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.

Case Study 40

Case Study LMS Course Revenue 40

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MARCH 19, 2021

Questions for leadership. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. Come away with tools you can use to transform your business’ marketing outreach and learn tips on branding yourselves or your business. Wed 3/24 at 1:30 p.m. 1 CMP credit.

LMS 370

LMS Nashville Strategy Video 370

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DECEMBER 1, 2023

TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. . 1 CAE credit. More info/register. 1 CAE credit. .

Arlington 266

Arlington Technology Strategy Los Angeles 266

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. If you have an e-learning strategy , you’re more likely to see a net increase in revenue from e-learning programs.

Mooc 192

Mooc LMS Sample Survey 192