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Internet Companies Unveil UK-U.S. Trade White Paper As They Call For ‘Best-In-Class’ Digital Trade Provisions

InternetAssociation

London, UK - Internet Association (IA) – the trade association that represents leading global internet companies on public policy – today has unveiled a White Paper detailing the key digital provisions that should be part of any U.S.-UK economies - as our White Paper today highlights. UK trade agreement.

Class 52
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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. and other AI besides LLMs—what other technologies should you be considering, use cases, etc. Explore the inner lives of leaders and leadership. Advertising.

Education 256
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Don’t discount thought leadership for the top of funnel audiences. One example of thought leadership is this blog!

Strategy 169
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Association Brain Food: 8.18.23

Reid All About it

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

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Chose Your Dimensions of Diversity and Get Started

Eric Lanke

Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. There was universal agreement on the returned value of embracing diversity and inclusion in our association and in our association's leadership.

Class 100
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Digital Transformation: It’s All About Culture

Mariner Management

The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. Secure leadership support and a funding commitment. CAE, is a chief strategist with a primary focus on membership, marketing and communications.

Maine 62
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What I'm Reading

Thanks For Playing

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Content marketing is all the rage, which makes it even more important to do it WELL. Big list this week. Hey, lots of people have been writing interesting stuff!