Spark Consulting

AUGUST 7, 2019

This “no grace period” approach works best in individual membership associations with relatively low dues where the members access online resources frequently and where online payments can be processed in real time. Some third factor could be causing them both (perhaps efficient and effective internal processes?),

Discount 186

Discount Library Process Marketing 186

Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Procrastination.

Chicago 195

Chicago Certificate Marketing Content 195

Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. How about marketing? Marketing, for example, was looking for more case studies and blog posts. How Did You Market the Champion Program?

Team 149

Team Marketing Case Study Products 149

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Neurodivergence and Associations (Alexandria VA) An estimated 15-20% of the population is neurodivergent, processing information differently from what is often considered “typical.”

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. For this reason and many others, mentoring is rapidly becoming recognized as a highly effective worldwide human resource development process. But the question is: what kind? 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

Technology Marketing Software System 100

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Higher Logic

FEBRUARY 12, 2019

Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. Going through that process with the key onboarding stakeholders can help you visualize where onboarding fits into the entire customer experience. Let them know.

Software 159

Software Process Tools Case Study 159

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Host: EventMobi Speakers: Alistair Fernandes, Event Tech Manager, EventMobi Thorben Grosser, VP of Product Marketing, EventMobi Rheanna Spence, Sales & Marketing Manager, The Meetings Space Bob Vaez, CEO & Founder, EventMobi Wed 11/29 at 12 p.m. – More info/register. 1 CMP credit. More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Put brown rice in a spare coffee grinder and process it until it resembles flour. More info/register.

Tools 272

Tools Strategy Revenue Technology 272

Associations Now

APRIL 6, 2020

A Library for Emergencies. Late last month, the nonprofit announced it would take its Open Library product, which allows users to borrow digital copies of books, and create the National Emergency Library. For its part, the archive says the open library fits under fair use and that authors may opt out.).

Library 107

Library Resources Social Media Examples 107

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Educate, Educate, Educate: Events & eLearning. than to follow through.

Tools 208

Tools LMS eBook Resources 208

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 78

Content Revenue How To Social Media 78

Higher Logic

SEPTEMBER 27, 2017

Market Your App. Develop a comprehensive marketing plan that helps members get a better community experience by downloading your mobile app. Blog – Just like content marketing for a whole organization, you can use a blog to drive traffic to your website and inform your audience about your app. Market Your App… Again.

How To 159

How To Library Video Social Media 159

Forj

JUNE 15, 2021

Matt kicks off the episode with a definition of digital transformation: the process of using digital technologies to create new or modified existing business processes, culture, and customer experiences to meet the changing businesses and market requirements.

Library 91

Library LMS Education Course 91

Associations Now

FEBRUARY 13, 2024

But the report stressed that each organization should develop a process for creating their own use cases, based on an assessment of their organization’s readiness, needs, and technological capabilities. Successful pilots rely on the right use cases,” the report said. The organization needs to determine its position on Gen AI adoption.

Report 58

Report Analysis Library Technology 58

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library. They strive to invest in ideas that can make a true impact.

Software 130

Software Discount Tools Resources 130

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. 1 CAE credit. More info/register. No talk is longer than 10 minutes.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195

San Diego Education Social Media Content 195

Association Success

MARCH 22, 2018

This is a trendy topic these days because these technologies are increasingly accessible in the market. This is a whistle stop tour of the latest products and technologies on the market to act as a guide for associations looking to incorporate VR, AR, or MR into their events or offerings. Virtual Reality. Gyroscope Sensor. Depth-Based.

Technology 66

Technology Marketing Library Cost 66

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Associations Now

JANUARY 9, 2015

Registration for meetings and events is about more than the process. Of course, there were the usual suspects, like technology , content marketing , green meetings , and new event formats. Of course, there were the usual suspects, like technology , content marketing , green meetings , and new event formats.

Process 40

Process Chicago Library Cost 40

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market. An AMS might include the following.

Tools 140

Tools Software System Library 140

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

WBT Systems

JUNE 26, 2018

You know the answer already if you read last week’s post : an LMS RFP is not the first step of the selection process, it’s the result of the first step. Only after a thorough requirements analysis process will you have the information you need to create a really good LMS RFP. How are you positioned in your market?

LMS 155

LMS How To Sample Proposal 155

Higher Logic

SEPTEMBER 21, 2017

We’ve been in this industry for more than a decade, so we put together a list of what we consider are seven of the most underutilized online community features and processes. Videos can be embedded in your discussion posts or uploaded into your file libraries, but make sure you have a variety of valuable content for people to consume.

Social Media 189

Social Media Software Video Content 189

Associations Now

DECEMBER 11, 2019

Elections, of course, aren’t the only periodic process that government bodies—and, by extension, associations and nonprofits—will be focused on in 2020. Census Groups. It’s Census time—and a variety of groups will be campaigning for populations to be fully counted, as it directly affects the funding they’ll receive from the U.S. government.

Library 97

Library Maine Industry Survey 97

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro. An easy solution is to automate renewal payments.

Strategy 130

Strategy Software Social Media Discount 130

Spark Consulting

JULY 5, 2017

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. Image found at the UNLV library site. Now that she’s here, you need to welcome her.

Case Study 170

Case Study Library Communications Maine 170

GrowthZone

APRIL 23, 2020

PandaDoc : Free eSign plan with unlimited users, unlimited document uploads, unlimited eSignatures, and payment processing. Lucidchart : Free single user account with access to Lucidchart introductory library and basic templates. Kissflow : Free trial of this SaaS-based business process management (BPM) and workflow automation tool.

Resources 158

Resources Software Video Class 158

.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. Sharon Rice ,orgSource Managing Director of Business Strategy, is one of those insightful people who discovers hidden opportunities and helps leaders outline a path and a process to seize the moment. Digital venues and options put an end to that peaceful era. Growing Together.

Technology 88

Technology Review Innovation Library 88

Higher Logic

JANUARY 15, 2019

Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have. With robust, accurate data, your buyer personas go from guesswork and suppositions to precise tools that will guide your marketing strategy and sales enablement process.

Software 136

Software Tips Survey Marketing 136

HighRoad Solution

SEPTEMBER 25, 2020

Your AMS, your CMS, your marketing automation platform, and your email automation platform, just to name a few, all hold critical data. These software platforms are pre-configured to work with a library of APIs, so you don’t need to do any additional coding. Opt-out sync : Update marketing preferences for members.

Library 60

Library System Software Marketing 60

Higher Logic

JULY 11, 2017

For example, a customer may ask a question about a product in your community discussion forums or visit product documentation in your file library. Email, even sales and marketing email, isn’t dead. Start by using your community’s data to find customers who are good upsell opportunities using the same process discussed above.

Revenue 189

Revenue millennials Library Products 189

Associations Now

NOVEMBER 18, 2019

A few of these recorded stories will then be archived in the Library of Congress. Now, playtime memories could earn a spot in the American Folklife Center in the Library of Congress. The Toy Association is asking members to share their favorite toy stories. Toys are for more than play: They bring people together.

Press Release 53

Press Release Library New York Project 53

Higher Logic

NOVEMBER 10, 2016

Bruffey added, “Our system enables non-profit organizations to customize their management processes to fit their particular needs, and we wanted an online community platform where users could ask their peers and our experts for advice and easily download documentation and training materials. The whole process could not have been smoother.”.

Library 180

Library Maryland Project Software 180

Higher Logic

FEBRUARY 25, 2016

While they wait for their picture, hand out helpful marketing material with quick instructions for using the community that they can take with them. Make sure the community URL/name/logo is on every marketing material possible. Step 10: Promote Throughout the Whole Process. Step 5: Make Your Logo Visible.

Library 120

Library Handbook Directory Conference 120