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5: 10 Tips for Creating an Effective Marketing Piece

Spark Consulting

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. ‘Nuff said. C’MON, MAN!

Tips 195
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Report: Associations Lag in AI Adoption

Associations Now

A new report found that associations have lagged behind the corporate sector in adopting generative AI, and offered some recommendations for catching up. Moreover, the report noted that many organizations have struggled to identify where to start. Successful pilots rely on the right use cases,” the report said.

Report 57
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5 Ways to Use Learning Management Software to Engage Members

NXUnite

Tracking and reporting: An LMS provides tracking and reporting features, enabling you to monitor member engagement, track progress, and assess the effectiveness of your learning initiatives. Provide an exclusive resource library. Regular updates keep members engaged and interested in exploring new resources.

Software 130
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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184
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How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want. Page Views.

Content 136
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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

Is there an entirely new market you should explore? Expand your reach even further by targeting new audiences or reimagining existing offerings for specific market segments. Recognizing the value of member polls, a marketing company within the INS community asked about the opportunity to sponsor a poll question.

Revenue 169
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Membership Q&A: How Long Should Our Grace Period Be?

Spark Consulting

Per Marketing General’s most recent (2019) edition of the Membership Marketing Benchmarking Report , offering a grace period of 2-3 months is correlated with higher retention rates: (Chart from page 38 of MGI’s 2019 Membership Marketing Benchmarking Report ).

Discount 186