Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Event Revenue and Sponsorship ROI. Shawn Zeller, Editor of CQ Magazine, CQ Roll Call. Skip down to the list of free webinars if you prefer takeout. CAE credit.

Revenue 370

Revenue Strategy Content Education 370

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Membership Marketing

FEBRUARY 7, 2018

It is an important question to building and sustaining a success membership marketing program. Of course they would have to survive without the $800,000 in dues revenue and some portion of the non-dues, advertising, and exhibitor revenue dependent on members. For more information, contact Tony at Tony@MarketingGeneral.com.

Cost 49

Cost Revenue Analysis Recruiting 49

Reid All About it

OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Presenter: Erin Geoffroy Sullivan, Director of Marketing at Personify. Host: Zoom.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. James Lancaster, Editor, AMI Magazine. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Tackling Multicultural Marketing Like a Pro. Host: Marketing General Inc. Lauren Arena, Editor, M&C Asia.

Indiana 221

Indiana Review Education Conference 221

Associations Now

APRIL 23, 2014

A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with its target audience via groups already working at the ground level. That’s going to take some serious marketing and recruiting effort, and probably a little creativity.

Marketing 40

Marketing Recruiting Recruitment United States 40

Reid All About it

FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). Danny Lewis, Smithsonian Magazine ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . Time, for everyone, is money. Yes, they do.

DC 221

DC Washington Content Education 221

Membership Marketing

MAY 10, 2017

The theme of the recently released book, Marketing 4.0, proposes that “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” For associations the key is to invest and continue to focus on recruiting and retaining members. She wrote, “Membership strengthens loyalty.

Revenue 40

Revenue Proposal Recruiting Recruitment 40

Membership Marketing

JANUARY 10, 2018

Review Membership Collateral Materials – Membership benefits are communicated in multiple ways by associations from magazine ads, to exhibit booths, to brochures. Launch Membership Recruitment Campaign – One of the purposes of a new membership model should be to attract new members who previously did not see value in the membership.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Membership Marketing

JULY 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. Speaking Engagements. Wednesday, July 20, 2011.

Marketing 40

Marketing Price Survey Tools 40

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations.

Case Study 64

Case Study Library Content Kentucky 64

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.

Case Study 40

Case Study eBook Content Social Media 40

Reid All About it

APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Host: ON24.

Content 150

Content Chicago Marketing DC 150

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Sponsorships. 1 CAE credit. More info/register. . 1 CMP credit.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

APRIL 22, 2022

New education markets. Non-dues revenue. The pandemic taught many associations they need a diverse selection of non-dues revenue streams so they don’t rely too much on one source. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE Marketing Professionals Community.

Proposal 39

Proposal Price Technology Recruiting 39

Membership Marketing

OCTOBER 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Speaking Engagements.

Case Study 40

Case Study Marketing Price Survey 40

MemberClicks

NOVEMBER 8, 2021

This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. It can also serve as a revenue stream for your organization. Another survey shows that the virtual event market is expected to be worth $504.76 Online membership directory.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. It can also serve as a revenue stream for your organization. Another survey shows that the virtual event market is expected to be worth $504.76 Online membership directory.

Directory 52

Directory Certificate Discount Survey 52

Membership Marketing

JULY 25, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This summer I decided to try and read something more enduring than the latest marketing or business book. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Quick hits.

Technology 43

Technology Software Cost Products 43

Associations Now

APRIL 3, 2015

Onsite, you may even want to recruit attendees to be part of your conference’s news team and have them submit a post or two. Here at ASAE we have members who are curious to know what it takes to put together an issue of the magazine or one of our meetings. Behind-the-scenes perspective. I’m sure your association has the same.

Conference 40

Conference Recruiting Recruitment Review 40

Membership Marketing

JULY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Practical Uses of Social Media for Association Marketing. • “ In-bound marketing. Speaking Engagements. Publications.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

DECEMBER 29, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Ned Welch, A marketer’s guide to behavioral economics, McKinsey Quarterly, February 2010. Membership Marketing Benchmarking Report.

Tips 40

Tips How To Marketing Price 40

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams. Quick hits.

Revenue 42

Revenue North Carolina Education System 42

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. NBOA didn’t have a lot of money.

Team 69

Team Resources Education Revenue 69

SCD Group

SEPTEMBER 20, 2012

We need to enhance our brand, become more visible and market to potential members. They receive our print magazine, electronic information and the member rate at our programs. “Our Revenue per Member (RPM) is our key metric,” Fowler said. Generating a revenue stream is vital to making the change successful.

Michigan 40

Michigan Revenue Content Strategy 40

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. NBOA didn’t have a lot of money.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. NBOA didn’t have a lot of money.

Team 60

Team Resources Education Revenue 60

Association Adviser

FEBRUARY 15, 2013

We publish CAR WASH Magazine ™ and developed Wash Count™, a tool for car wash operators to benchmark and compare their business results. About half of our members are “mom and pop” family-owned businesses, typically with two to four car washes and less than $10 million in annual revenue. There really isn’t a midsize member.

America 60

America Industry Tools Cost 60

Membership Marketing

APRIL 7, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. To find out, we included the following question in our 2011 Membership Marketing Benchmarking research. Speaking Engagements. Newer Post.

Price 40

Price Survey Products Analysis 40

SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. Meanwhile, some associations are more selective and focus on selective recruiting.

System 40

System Social Media Content Cost 40

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Vidyard) 93% of marketers say video has helped increase user understanding of their product or service. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing.

Video 88

Video Communications Strategy Content 88

Membership Marketing

MARCH 5, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. There is a long history of using free trial offers in membership marketing. Speaking Engagements. Friday, March 5, 2010.

Price 40

Price Marketing Cost Survey 40

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Relevance is what drives both dues and non-dues revenue.” Hank Berkowitz, Editor-in-Chief.

New York City 60

New York City New York California Video 60