GrowthZone

AUGUST 18, 2021

You would scour newspapers, social media, trade journals, and other sources for hours, looking for people and businesses that should be members of your organization. And wouldn’t it be great if you had time in your schedule to meet one-on-one with leads to tell them about your organization and find out if they were truly a hot prospect?

Marketing 148

Marketing Social Media System Price 148

Higher Logic

MARCH 1, 2018

I may be biased, but I don’t consider most marketers to be inherently “shady.” The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Let’s refocus on marketing for people, not at them. It’s a simple concept.

Marketing 189

Marketing Price Education Content 189

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Price: Free. Price: Free.

Tools 122

Tools Content Marketing Newsletter 122

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Equip your organization with the knowledge and tools to navigate the evolving cybersecurity landscape. New association event. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.

Marketing 184

Marketing Software Member Experience Email Marketing 184

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

WBT Systems

MAY 10, 2018

How can your organization expand online learning reach? Learn from successful corporate market strategies! Develop effective pricing and marketing strategies. The post How to Scale Online Learning: B2B Market Strategies for Assocations appeared first on WBT Systems. Wednesday, May 23, 2018 – from 1-2pm ET.

Strategy 150

Strategy Marketing How To LMS 150

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

Strategy 78

Strategy Marketing Video Social Media 78

Reid All About it

AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. . More info/register. 1 CAE credit. More info/register. 1 CAE credit.

Certificate 266

Certificate Denver South Carolina Project 266

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Associations Now

MARCH 22, 2019

ICANN, the entity that currently manages over 180 million domain names and 4 billion network addresses on the internet, has proposed lifting price caps on.org and.info domains—a change that could lead to tax-exempt organizations paying domain registries thousands of dollars in fees per year to maintain domain names.

Proposal 44

Proposal Price Marketing Report 44

YourMembership

JANUARY 12, 2012

Benchmarking and its Application to Your Member-based Organization. As member organizations strive for a way to add “value” for their members, something they can’t get through a Google search, benchmarking is gaining in popularity and software has made it easier and less costly than ever before. Add-On Products.

Organization 150

Organization New York City Software Price 150

Reid All About it

JANUARY 5, 2024

– Achieving Our 2024 Goals It is a New Year’s tradition to set goals for the year, in our personal lives and for our organizations. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV I’m happy to feature it as long as it’s not too product-centric.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

JANUARY 12, 2024

They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. Masterful Mentoring for Organizations Within the next 5 to 10 years, more than 76 million baby boomers are scheduled to retire. Inspiration. Fri 1/12 at 4 p.m.

LMS 266

LMS Member Engagement Education Revenue 266

YourMembership

SEPTEMBER 10, 2012

A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. Every answer we provide, every moment we spend trying to make them feel wanted, we are marketing ourselves and our organization to them. That sort of marketing is part of being human. Advantages.

Content 150

Content Marketing Software Social Media 150

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. 1: Disciple The Disciple community platform redefines versatility and usability.

Price 36

Price Review Video Library 36

YourMembership

JUNE 22, 2012

While your organization may be the industry leader and have a brain trust second-to-none, alienating an audience is no way to increase membership. Everyone who represents your organization, from the front line on the phone to the executive director, is in “membership.” Membership Software Association Management Software.

Organization 150

Organization Social Media Software Price 150

GrowthZone

JULY 10, 2019

Could you use some more time or an extra set of hands in your organization? Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really.

Marketing 107

Marketing Software System Tools 107

YourMembership

JULY 27, 2012

Good Enough Will Poison Your Organization – Friday Fix. ” Joe Gerstandt suggests you should go so far as to invite struggle into your organization. It’s an organization and motivation killer. Smith is the Director, Inbound Marketing at YourMembership.com. Add-On Products. News + Press. Technology.

Organization 150

Organization Software Social Media Price 150

Smooth The Path

JUNE 18, 2019

Surprised by the high price of registration and my estimated travel cost, I pressed delete. But this is a shame since turning the membership funnel upside down is a big opportunity for many organizations to increase their member retention rates. Organizations have a three-week window of opportunity to first engage each new member.

Organization 108

Organization Member Engagement Member Experience Video 108

Membersuite

AUGUST 5, 2022

Don’t assume the membership tiers and pricing that always worked will continue to work for everyone. Your Membership Model Must Be Flexible Enough for the Diverse Needs of Your Target Market. Dues determined by the member’s organization revenue. Many of us have changed how we work, socialize, learn, and shop.

Price 136

Price Discount Revenue Examples 136

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195

Atlanta millennials Price Technology 195

Blue Sky eLearn

MAY 4, 2020

How do you price your virtual events? There is a wide variance in how virtual events are priced. If pricing is based on attendance, be sure that pricing is in broad bands of users, so that you do not unnecessarily get saddled with high overage fees. How long has your team been producing virtual events? References?

LMS 282

LMS Price Team Sample 282

Reid All About it

AUGUST 11, 2023

. – Diversity Discussion Series: Diversity Beyond Heritage and History Months (Panel Discussion) Hear how diversity presents itself in the workplace beyond months of recognition, how next-genners want to show up and how organizations can be intentionally inclusive through strategic plans. More info/register. 1 CAE credit. 1 CAE credit.

Chicago 195

Chicago Certificate Marketing Content 195

MemberClicks

MAY 10, 2024

Finally, the Idaho Nonprofit Center leveraged its relationships with other regional organizations and institutions to build mutually beneficial partnerships and drive major revenue. Across all three organizations we spoke to, effective communication with members emerged as a constant. This turned out to be far from true.

Idaho 52

Idaho Strategy Boston Price 52

YourMembership

MARCH 29, 2012

Whether you are a member-centric organization or a corporation, listening is not enough. Smith is the Director, Inbound Marketing at YourMembership.com. Membership Software Association Management Software. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Add-On Products.

Organization 150

Organization Social Media Software Price 150

YourMembership

MAY 22, 2012

Co-Evolution and the Member-based Organization. The same is true of the member-based organization. Evolution doesn’t happen in isolation so you don’t want to plan for the future by thinking only of your organization. Smith is the Director, Inbound Marketing at YourMembership.com. Add-On Products. News + Press.

Organization 150

Organization Software Membership Management Social Media 150

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Here’s how to organize and execute your campaign in 9 simple steps!

How To 130

How To Discount Social Media Software 130

Forj

MAY 18, 2021

On the very first episode of the new Web Courseworks podcast, Managing eLearning , Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti , an expert in educational pricing and the founder of Pricing for Association. Associations, according to Dr. Tatonetti, often struggle with decisions on how to price their products.

Price 91

Price Analysis Products Discount 91

Reid All About it

SEPTEMBER 15, 2023

Katherine Matthews, CAE, talks to Alexandra Mouw, CAE, about the National Council of Architectural Registration Boards’ journey to becoming a data-driven organization. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit. More info/register. Location: Arlington VA.

LMS 256

LMS Revenue Arlington Education 256