WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. Our headliners, Tiffany Kerns and Al Dea, provided unique perspectives on the intersection of culture and technology. Sometimes a wake-up call isn’t a bad thing.

Technology 88

Technology Review Innovation Library 88

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MAY 7, 2021

In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. I found myself saying “Yes!” Virtual audience.

Technology 370

Technology St. Louis Strategy Products 370

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APRIL 19, 2024

Whether you are producing educational events online once a week, once a month, or holding multiple day virtual conferences, you will walk away with tips and ideas to make your job easier and “wow” your audience as well as your presenters. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Newsletter 250

Newsletter Content Social Media Education 250

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MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Remote work technology. Event safety. If you’re a regular person (i.e.,

St. Louis 341

St. Louis Technology Strategy Conference 341

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JULY 2, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Presenters: Christin Berry, VP of Business Analytics & Data Services, ASAE. Presenter: Susan Borke. More info/register.

Technology 370

Technology Strategy System Education 370

Blue Sky eLearn

DECEMBER 4, 2018

Over the past year, we had the pleasure of interviewing a variety of experts in the association, eLearning, and technology industries. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing. Find time to experiment with unproven ideas or technologies. Recognize that learning is a process.

Technology 123

Technology Tips Guidelines Survey 123

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MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Blue Sky eLearn

DECEMBER 4, 2018

Over the past year, we had the pleasure of interviewing a variety of experts in the association, eLearning, and technology industries. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing. Find time to experiment with unproven ideas or technologies. Recognize that learning is a process.

Technology 120

Technology Tips Guidelines Survey 120

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Host: Brandt Krueger, founder Event Technology Consulting. Presenters: Mark Prevost, Billhighway. More info/register.

LMS 369

LMS Certificate America Committee 369

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APRIL 30, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Host: ASAE.

Education 354

Education Technology Strategy Revenue 354

HighRoad Solution

NOVEMBER 30, 2018

HighRoad Solution is thrilled to be a part of this year’s ASAE’s Technology Conference and Exposition. We proudly support over 450 association and non-profit organizations who use our marketing automation and email solutions to boost engagement, increase revenue, and communicate with their constituents to further their mission.

Conference 116

Conference Marketing Revenue Communications 116

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Presenter: Erica Dhawan, MPA, Author and Keynote Speaker on 21st Century Collaboration, Cotential. Hosts/presenters: Tim Hopkins, Senior Consultant at McKinley Advisors. Membership survey.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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JANUARY 22, 2021

Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager, Blue Sky eLearn. Presenter: Alexandra Watkins, Chief Executive Boss Lady of Eat My Words. Marketing Automation & Technology Systems Demo Day. Presenters: Peggy Hoffman and Peter Houstle, Mariner Management.

Innovation 370

Innovation Communications Education Strategy 370

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OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic. 1 CAE credit.

Revenue 272

Revenue Austin Tools Education 272

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MAY 21, 2021

Presenters: Jessie States, CMP, CMM. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Presenters: Peggy Hoffman FASAE, CAE, President and Executive Director, Mariner Management.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Adviser

DECEMBER 19, 2017

This is too expensive’ is not the problem,” Swertinski emphasized during her and Arritt’s presentation entitled, “Whoa! at the 2017 ASAE Technology Conference & Expo held Dec. Use an integrated marketing technology platform to harness your association’s data. You Just Read My Mind!” 12-13, 2017. “‘Is

Technology 62

Technology Marketing Cost Tools 62

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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Membersuite

JUNE 6, 2023

I hope it is too, especially if you’re introducing enterprise-level technology, like an association management system (AMS). Change, especially technology change, is inevitable. When you talk about all the things your new AMS can do, the first thing some of them will think about is being replaced by technology. I’m with you.

Technology 78

Technology Strategy Project Team 78

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Presenter: Robert Nelson, CAE, Principal, Nelson Strategic Consulting. Presenters: John Register. VIVid Virtual Presentations. CAE credits.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Nimble AMS

MAY 5, 2021

They’ll discuss member engagement trends and how modern technology can make this shift easier. Presenters and panelists will include: Matt Van Cleave, VP Industry Specialists, Salesforce.org. Tirrah Switzer, Senior Product Marketing Manager, Nimble AMS by Community Brands.

Technology 78

Technology Member Engagement Education Marketing 78

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JUNE 4, 2021

Presenter: Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

Video 367

Video Innovation Content Technology 367

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. 1 CMP credit. More info/register. CAE credit.

Revenue 195

Revenue Content Virginia Technology 195

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FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. NYSAE’s Third Technology Showcase: Virtual Event Platforms. Membership recruitment.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Association Adviser

DECEMBER 19, 2017

This is too expensive’ is not the problem,” Swertinski emphasized during her and Arritt’s presentation entitled, “Whoa! at the 2017 ASAE Technology Conference & Expo held Dec. Use an integrated marketing technology platform to harness your association’s data. You Just Read My Mind!” 12-13, 2017. “‘Is

Technology 60

Technology Marketing Cost Tools 60

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Oh, The Association Podcast is hosted by Ben Muscolino of Breezio and AMS Geek, and Jake Toohey and Joe Post of Adage Technologies. Presenter: Annetta L. Data security.

Revenue 195

Revenue Technology Education Video 195

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Presenters: Reggie Henry, Chief Information and Engagement Officer at ASAE.

Innovation 359

Innovation Las Vegas Communications Education 359

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Host: Brandt Krueger, founder Event Technology Consulting. Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

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MARCH 12, 2021

Association technology and analytics. I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. More info/register.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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MARCH 11, 2022

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Host: Association Women Technology Champions. Host: Brandt Krueger, founder Event Technology Consulting. .* – Mindful Networking.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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OCTOBER 9, 2020

At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments —the same ideas can help you simulate conference hallway conversations too. Presenter: Elina Jutelyte, Founder and Event Consultant, Endo-Exo. Presenters: Ann H. Presenter: Christina Rowe, founder, The Collaborative.

Utah 370

Utah LMS Conference Technology 370

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Presenter: Joanna Pineda, CEO, Matrix Group. Quick hits. This is so me.

LMS 361

LMS Revenue Tips America 361

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

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FEBRUARY 26, 2021

Good enough” technology. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ).

Recruiting 329

Recruiting Recruitment Project Technology 329

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. and other AI besides LLMs—what other technologies should you be considering, use cases, etc. Technology will make or break the employee onboarding experience.

Education 256

Education New Hampshire Tips Technology 256

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233