Reid All About it

OCTOBER 6, 2023

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. Another take on the young professional recruitment challenge comes from James Young of Product Community. Content marketing. Next gen membership #1. Next gen membership #2.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends. 1 CAE credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Workplace culture. CAE credit.

Revenue 227

Revenue Survey Education Strategy 227

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time!

Strategy 130

Strategy Software Social Media Discount 130

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. What is a Membership Drive? Are your benefits unique?

How To 130

How To Discount Social Media Software 130

Reid All About it

JULY 21, 2023

Post-Lockdown Membership Recruitment (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . – Hear tips to recruit and retain these generations.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Sarah Gershman, Harvard Business Review ).

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

NXUnite

NOVEMBER 14, 2023

If you have a devoted volunteer base but haven’t heard of volunteer grants, you’re missing out on easy revenue! Volunteer grants allow you to generate more revenue from supporters without having to solicit them for gifts. Recruit and retain more volunteers. Recruit more top talent. In fact, three out of four U.S.

Guidelines 130

Guidelines FAQ Recruiting Recruitment 130

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). – Revenue Success from Scratch: One Association’s Story. Host: 100 Reviews/Non-Dues-A-Palooza. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Ed Salvato, LGBTQ marketing specialist. Quick hits. This is so me.

LMS 361

LMS Revenue Tips America 361

Reid All About it

DECEMBER 3, 2021

Kat Sullivan, Marketing Solved ). 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Learn about proven non-dues revenue models that are truly sustainable because they provide high value content for members while also generating sponsor support and non-dues revenue. Quick hits. CAE credits.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Paulina Curto, Senior Marketing Manager at Cvent.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Nimble AMS

DECEMBER 5, 2022

The American Urological Association (AUA) empowers volunteers through a detailed education content review process. Volunteers can serve on the Content Review Workgroup to ensure all educational courses, e-learning materials, and content are bias-free and scientifically valid.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. They discuss configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. CliftonStrengths. 1 CAE credit.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

Montana 259

Montana Revenue Case Study Conference 259

Membersuite

OCTOBER 21, 2022

With a data warehouse, you can run queries, calculations, and reports, and use dashboards to share, review, and analyze data. Drive Revenue and Provide a Major Competitive Advantage. With a data warehouse in your AMS, your association can compete more strategically in your market.

Analysis 142

Analysis eBook Software Report 142

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. At the Harvard Business Review, Siri Chilazi and Iris Bohnet explain how to best use data to meet your DE&I goals. I love German Christmas markets. Virtual event risks.

Video 221

Video Certificate Review LMS 221

Reid All About it

MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Discuss variables that the hotels consider when reviewing your overall business value.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Christine Exley and Judd Kessler, Harvard Business Review ). Elise Dopson, Databox ). 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

.orgSource

DECEMBER 26, 2022

Our Year in Review. Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. The Great Resignation made recruiting the best talent another competitive arena. But, before we welcome a new year, let’s toast 2022!

Technology 88

Technology Review Innovation Library 88

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Achieve

AUGUST 18, 2020

Review your toolkit and virtual strategies. Develop an event marketing strategy. A specific revenue target will be extremely useful for guiding your item procurement strategy. Review your toolkit and virtual strategies. For your virtual auction, try to recruit staff and volunteers to serve these crucial roles: .

Guidelines 98

Guidelines Software Price Revenue 98

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

Reid All About it

APRIL 16, 2021

In the Harvard Business Review, Stephanie Bradley Smith explains how a lack of sponsorship can prevent Black women from getting into the C-suite. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. 1 CMP credit.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

FEBRUARY 12, 2021

Deborah Riegel, Harvard Business Review ). Presenters: Harneet Singh, Director of Marketing, Preseem. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register.

Revenue 370

Revenue North Carolina Industry Technology 370