Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Membersuite

FEBRUARY 17, 2022

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135

Revenue Certificate eBook Education 135

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

Revenue 259

Revenue Price Denver Tools 259

EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

GrowthZone

FEBRUARY 7, 2023

At the end of 2022, GrowthZone surveyed 388 association professionals across the U.S. The survey asked, “Does your organization currently have a formal innovation process or plan to pursue new ideas for adding value to your members’ business?” and Canada. Get the tips.

Survey 78

Survey Innovation Tips Review 78

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Giving life to your newly created marketing piece in multiple channels goes a long way.

Content 77

Content Revenue How To Social Media 77

Reid All About it

MAY 31, 2024

Hannah Carvalho at Associations Now shares the advice of Jennifer Blenkle of the American Physiological Society and Ankur Ponda of McKinley Advisors on how to build a smart sunsetting strategy for products and programs. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.)

Chicago 248

Chicago North Carolina Video DC 248

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. Quick hits Five ways to tell if your data management strategy is ready for AI. | Post-event attendee engagement.

Case Study 271

Case Study Newsletter Strategy Revenue 271

AvidXchange: Association Management

AUGUST 17, 2023

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. Maegan Woytek, Senior Account Executive, Vantaca Technology Improves Working Conditions In our survey with CAI, we found that 68% of respondents agree or strongly agree that technology helps mitigate burnout on short-staffed teams.

Association Management 130

Association Management Survey San Francisco Technology 130

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Membership.

Revenue 259

Revenue Strategy Member Engagement United States 259

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Consultant/founder wisdom. More info/register.

Newsletter 254

Newsletter Content Social Media Education 254

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. A few common issues come up in GrowthZone’s latest association survey report.

Chicago 259

Chicago DC Washington Strategy 259

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Find out how to avoid common misconceptions and pitfalls of implementing AI, and stay ahead of the competition by utilizing emerging AI strategies to improve your business operations. Print magazines.

Certificate 271

Certificate Denver South Carolina Project 271

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!

Learning Management System 81

Learning Management System LMS Revenue System 81

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 276

Maryland LMS Revenue Strategy 276

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 271

Newsletter Certificate Denver Case Study 271

Reid All About it

SEPTEMBER 1, 2023

AI pulse survey. MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

Revenue 230

Revenue Survey Education Strategy 230

Ewald Consulting

JANUARY 11, 2022

Here’s why you need to keep up with those changes… Traditionally, many associations rely on revenue from at least one major conference or event each year. According to new research from LinkedIn , of 1,800 marketers across 13 countries, 85 percent held virtual events last year. And maybe that cut it in 2019, but post-pandemic?

Revenue 52

Revenue Strategy Certificate Class 52

Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. They pull out a few good ideas from survey comments too. Marketing to younger generations.

millennials 370

millennials Survey Team Education 370

Reid All About it

OCTOBER 6, 2023

Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. CAE credit.

Revenue 259

Revenue Certificate Tools Innovation 259

GrowthZone

JANUARY 31, 2023

GrowthZone recently surveyed over 300 association professionals across the U.S. Included in this survey was a section on Values and Policies. Nearly 40% of survey respondents believe members do not understand the value of their organization and the specific solutions offered to them. and Canada.

Survey 78

Survey Revenue Member Engagement Report 78

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Giving life to your newly created marketing piece in multiple channels goes a long way.

Content 52

Content Revenue How To Social Media 52

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 259

Survey Project Strategy Education 259

Blue Sky eLearn

OCTOBER 30, 2018

Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. If collecting feedback is where you’re struggling, consider offering credits or gift cards for completing surveys. A Festive Welcome. End-of-Year & Holiday Promotions.

Revenue 144

Revenue Discount LMS Course 144

Potomac Core

OCTOBER 4, 2016

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. Association revenues have grown by 25% in the last year and a half. 3 Association Growth Strategies.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Results Direct and.orgCommunity invite your participation in the State of Mobile in Associations 2023 Benchmark Survey , the first and most comprehensive survey of its kind for the association community.

Atlanta 195

Atlanta Price Revenue Denver 195

GrowthZone

JANUARY 31, 2023

GrowthZone surveyed 474 chambers of commerce professionals across the U.S. Intrigued by these highlights of the 2023 Chamber Survey results? Read the full report to see how your chamber compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more! and Canada at the end of 2022.

Survey 78

Survey Review Revenue Member Engagement 78

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech.

Tools 276

Tools Strategy Revenue Technology 276

MemberClicks

DECEMBER 14, 2023

Exclusive content and experiences are an important part of your organization’s offerings, as well as an effective way to generate non-dues revenue. Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to.

Revenue 52

Revenue How To Software Press Release 52

Blue Sky eLearn

OCTOBER 30, 2018

Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. If collecting feedback is where you’re struggling, consider offering credits or gift cards for completing surveys. A Festive Welcome. End-of-Year & Holiday Promotions.

Revenue 120

Revenue Discount LMS Course 120

Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. Why Community Should Be Part of Software Companies’ 2019 Strategy. How does each one of these drive more revenue? For Marketers. Let’s explore. #1:

Software 159

Software Revenue Communications Team 159

Reid All About it

MARCH 24, 2023

Sponsorship strategy. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health. Association staff retention. 1 CAE credit.

Revenue 230

Revenue Chicago Leadership Education 230

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. Survey Annually.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. Member app. Member retention. Zoom fatigue. More info/register.

Strategy 276

Strategy Video Technology Innovation 276

Reid All About it

JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. More info/register (ASAE Marketing Professionals Community). Young member engagement. Member mobile app. More info/register. Host: Fridays@4 Speaker: Hope Zoeller, Ed.D., 1 CAE credit.

LMS 271

LMS Education Member Engagement Revenue 271

Associations Now

OCTOBER 5, 2016

A new report from the Global Business Travel Association Foundation and the tech firm Cvent makes the case that event planning is more successful when the marketing department is involved—even if syncing those departments can be a challenge. Events can often be a huge revenue driver for a given organization.

Marketing 100

Marketing Strategy Event Planning Survey 100