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Findings of 2022 Non-Profit Survey on Value Proposition

Aaron Wolowiec

Halmyre has released their latest report: Growing Value: Findings of Halmyre's Non-Profit Value Proposition Survey. This is based on the 2022 survey of Non-Profit Executives about value proposition, member engagement, pricing strategy, and data intelligence. Here are two highlights from the learning.

Survey 246
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Maximizing Association Value: Unleashing 3 Powerful Membership Pricing Strategies

Association Freak

Reading Time: 3 minutes How to Get Membership Pricing Right Ever wondered how to nail membership pricing? Think about “The Price is Right” game show. Prices matter, but they can be tricky to pin down. Likewise, association pricing often feels like a guessing game. Is there room to increase prices?

Price 72
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Offer member and non-member pricing.

Survey 150
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Association Brain Food: 4.5.24

Reid All About it

While reading GrowthZone’s 2024 association survey report , I noted a few common problems. One is the difficulty of proving the value of membership to members and prospects. Another is persuading members to make time for association engagement. More info/register. . Location: Glen Echo MD. More info/register.

Revenue 257
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5 Unique Ways to Improve Your New Member Engagement Program

Smooth The Path

Overall new member renewal rates had increased a couple of percentage points since the program was implemented, which was directionally good, but not good enough. One insight we learned from the New Member Engagement Study is program planning never really ends. New member engagement programs are malleable.

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Association Brain Food: 2.2.24

Reid All About it

AI Powered Possibilities: Leading Your Association From reducing manual burdens on staff and streamlining processes, to strengthening member engagement and retention with better utilization of member data, generative artificial intelligence (AI), like OpenAI’s ChatGPT, is changing the way associations work. Paska, Ph.D.,

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Association Brain Food: 11.10.23

Reid All About it

Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters member engagement. Member Engagement is an Art and a Science. Jeff Tenenbaum provides the basics at the American Bar Association’s Business Law Today. .