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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. In a standard sales funnel, you want to focus on engaging and nurturing leads down the funnel to the bottom, which is where they’d convert to membership. One example of thought leadership is this blog!

Strategy 169
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Association Brain Food: 4.19.24

Reid All About it

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. And, unlike social media channels, your association controls the app. AI for associations. 1 CAE credit.

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To Deepen Member Engagement, Redefine Volunteering

Associations Now

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences. A good example might be serving as a content reviewer for a white paper.

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Curating conference content to promote member engagement

Aaron Wolowiec

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Aggregate social media content.

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Run Your Next Dues Renewal Effort Like a Fundraising Campaign

Eric Lanke

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. When you read the full description, you'll know exactly who the white paper is talking about.

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How to Maximize Your Association’s LinkedIn Presence

MemberClicks

Promoting it on your existing social media sites (Facebook, Twitter, etc.). How to engage your LinkedIn followers Once you have LinkedIn followers, you then need to engage them. After all, that’s what social media is all about! Download our free white paper!

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Story Time: Member Engagement Gone Awry

Associations Now

But now we live in the social media age, and things like actually getting to know people have become a bit passe. That raises the question of the true purpose of member engagement. If it’s primarily to drive renewals and revenue, then keep on asking members to engage with you on your terms.