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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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How to engage your members where they are, when they are

MultiBriefs

Being able to cut through the spam on social media to deliver a genuine message from your association takes a focused approach or a dedicated team. For this group, you'll want to leverage platforms such as Facebook as younger generations use other social media for browsing content. Gen Z is the generation of multitaskers.

How To 52
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Association Brain Food: 12.15.23

Reid All About it

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now.

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5 Gen Z Values Associations Need to Know

Membersuite

Focus on microlearning—short videos and course modules that are easy to fit into a busy day. They’re done with the social media performances of selfie-obsessed, show-off Millennials in their feeds. Gen Z is twice as likely as Millennials to make a purchase based on a recommendation from an influencer.

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The Power of Content Marketing: Attracting and Retaining Members

Membersuite

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. Provide show notes on your website that include links to related blog posts, videos, or landing pages with lead magnets. Review metrics to identify successful recruitment tactics.

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Association Brain Food: 6.14.24

Reid All About it

Plus, unlike social media channels, your association controls your app. McClay, The Hedgehog Review Your boyfriend isn’t your camera man: “Her need for me to catalogue her life is slowly draining my soul.” | by Freya India, After Babel Enjoy one-minute videos of parks from around the world. | More info/register.

Arlington 212
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4 things you can learn from WaPo’s TikTok strategy

Association Success

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.