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Daily Buzz: Ideas for Freshening Up Your Newsletter

Associations Now

Members are always looking for fresh content, and newsletters are a great place to provide it. Instead of a cookie-cutter approach to every newsletter, take time to make each one unique. Walker suggests highlighting social media accounts to follow, industry blogs, apps, or books. says Callie Walker of MemberClicks.

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Association Brain Food: 4.19.24

Reid All About it

And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand.

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Submission Review Software: Everything You Need To Know

MemberClicks

Here are six benefits to taking your submission and review process completely online: Use cases of submission review software Submission review software can be used for any type of submission, including: Call for papers/abstracts/posters Call for speakers/presenters for webinars, lunch and learns, conferences, events, trade shows and more!

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Why your association should embrace multi-generational marketing strategies

MultiBriefs

Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. Millennials and Gen Z often gravitate towards digital platforms and social media for information and networking.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. As a result they were able to sunset three underperforming newsletters that required significant resources for the team.

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Social Media Roundup: The Potency of Expert Reviews

Associations Now

Research confirms the persuasive powers of expert reviews. Find out in today’s Social Media Roundup. Based on tests with 900 people, Nielsen discovered that expert reviews, defined as “credible, third-party online articles,” were more effective than user reviews or branded content.

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Construction Industry Marketing: 11 Ways to Build a Better Brand

CMA Solutions

Use Social Media Engagement Social media is a powerful tool for building brand awareness and customer engagement. According to a report by the Construction Marketing Association , nearly all construction professionals use social media for their marketing purposes.