[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Good marketing delivers relevant content.

Over 40% of Emails are Opened on Mobile Devices

Informz

Take Texas Medical Association (TMA), for example. Analyze the design of your communications from most revenue dependent (where you are very dependent on a conversion) to least (like a newsletter or membership update).

Texas 68

9 Critical Points to the New Association Membership Model

Vanguard Tech

There’s an underlying issue that must be addressed before you can consider the information to share through websites, newsletters, and marketing materials. Today''s guest post is written by Susan Young, CEO at Get In Front Communications.

Texas 153

Campaign Helps Financial Aid Group Show Students Money Is Out There

Associations Now

Texas A&M University recently hosted a FAFSA [Free Application for Student Aid] session,” Bidwell said. We started promoting it in our daily newsletter.

Texas 77

CXPA Elevates the Customer Experience with Community

Higher Logic

The mentor program is one of the most valuable things CXPA offers,” says Lisa Nance, CXPA Member and Treasury Client Experience Manager from Texas Capital Bank. Lisa Nance, CXPA Member and Treasury Client Experience Manager, Texas Capital Bank.

Best of the Web: January 2014

Association Adviser

Texas Society of Association Executives Southwest Showcase. Does your association have a magazine, newsletter, directory or website in need of revival? Five Predictions for 2014. Tania Anderson. BisNow. 12 Outdated Web Features That Need to Disappear in 2014. Scott Gerber. Mashable. Four iPad Stats Every Publisher Should Know. Alex Kantrowitz. AdAge. Visit Us at These Important Industry Events. 23, 2014. Meet with publisher Tracy Tompkins and Project Manager Drew Jasinski.

From the Corner Office: Christopher Williston, IBAT

Association Adviser

This month’s Corner Office spotlight shines on Christopher Williston VI, vice president of communications for the Independent Bankers Association of Texas (IBAT) , the nation’s largest community state banking institution. We have about 2,000 member banks and branches in 700 Texas communities.

Texas 82

Building Community: Real Towns Inform Online Spaces

Higher Logic

Artist Donald Judd came to the small town of Marfa, Texas in the 1970’s and created a haven for artistic expression. Starting an online community can seem like a daunting task at first.

Best of the Web: December 2013

Association Adviser

Texas Society of Association Executives Southwest Showcase. Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. Associations Are Grasping For Growth [Infographic]. Meagan Rockett. Greenfield Services, Inc. Four Trends and Predictions for B2B Social Media in 2014. Lizzie Maldonado. Business 2 Community. Publisher’s Statements Show Magazines With Digital Editions Have Something to Celebrate. Hebbard. Talking New Media.

Where Memberships and Subscriptions Meet

Associations Now

What percent of your association’s members do nothing more than read your magazine and newsletters? The Texas Tribune does the same. What percent of your association’s members do nothing more with you than read your magazine and newsletters?

Texas 92

Best of the Web: March 2014

Association Adviser

Association Leadership (Texas Society of Association Executives). Does your association have a magazine, newsletter, directory or website in need of revival? Posts We Like: Need a Good Mentor? Here’s How to Find One. Nicole Fallon. Business News Daily. Infographic: 3 Ways Brands Cane Use Snapchat. Kristin Piombino. Ragan.com. Stealth Creativity. Nancy Napier. The Idaho Statesman. Never Heard of Graymail? Here’s What You Need to Know. Corey Eridon. HubSpot. What Do I Do?

Idaho 40

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community.

Best of the Web January 2013

Association Adviser

Texas Society of Association Executives 2012 Southwest Showcase. Does your association have a magazine, newsletter, directory or website in need of revival? No More Resolutions … Make a List of New Year’s “Realizations” Mark Babbitt. The Savvy Intern. Before you jump in and start making your list for 2013, take the time to make a list of realizations—those foundational reality points that will help you plan for a successful new year.

What Smart Associations Do Differently

Association Adviser

Start with the assumption that “every member is right” and take the time to build consensus, advised Chris Newtown, president of the Texas Food & Fuel Association (TFFA) , who in 2012 spearheaded the merger of two longstanding associations, the Texas Petroleum Marketers & Convenience Store Association and the Texas Grocery & Convenience Association. Hank Berkowitz, Association Adviser.

Texas 68

CMI's Association Management Blog: Get It in Writing

Observations on Association Management

Memorialize the agreement in a newsletter/message to the board/staff memo/etc. and ask parties to the agreement to proof it before pubication : Here is an article for the newsletter/board update/etc.; CMI) is an association management company headquartered in Dallas, Texas.

So You Think You Know Non-Dues Revenue

Association Adviser

When it comes to print magazines, directories, newsletters and live events Kalogeridis observed that she “wouldn’t label them legacy”. Hank Berkowitz, Association Adviser. Is your model evolving as fast as the world around you? Economic indicators show a U.S.

What Gets Measured Gets Better

Beth Kanter

For Resource Media’s blog and e-newsletter, I pay close attention to the posts that perform, try to isolate the secret sauce, and replicate those successes. But a measurement dashboard the size of Texas is about as useful as an encyclopedia-length communications plan.

Advocacy Do’s and Don’ts

Association Adviser

” Mary Lange , president of the Independent Bankers Association of Texas (IBAT) Education Foundation, reiterated that members pay dues to be represented. Hank Berkowitz, Editor-in-Chief.

CMI's Association Management Blog: Imminent Danger

Observations on Association Management

If your members want hard copy newsletters, give them hard copy. CMI) is an association management company headquartered in Dallas, Texas. skip to main | skip to sidebar. Thursday, January 3, 2008. Imminent Danger. Organizations that do not take seriously the different preferences of their various constituencies are at risk of becoming irrelevant. When Netflix emerged in 1998, Blockbuster was the king of home video. There was no match, no comparison, no threat.

CMI's Association Management Blog: Connections

Observations on Association Management

A Twitter tweet, a Facebook post, an electronic newsletter, and a blast voicemessage can all contribute to connections. CMI) is an association management company headquartered in Dallas, Texas. skip to main | skip to sidebar. Thursday, April 9, 2009. Connections. I had lunch with a colleague recently, a woman who Ive known for several years. She has been active with one of our client associations and was president of that association a few years back.