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The Competition for Time: Convincing Members to Commit Time to Professional Development

WBT Systems

Since this blog’s focus is professional development, I’ll be more specific. Your professional… The fundamental marketing challenge for associations is this: you’re competing for a share of your member’s time.

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7 Ideas Worth Stealing from For-Profit Professional Development Brands

WBT Systems

This week, we’re looking at news in the for-profit professional development market. Some of these companies might be your competition—it’s always good to know what they’re up to. But mostly we’re highlighting…

Marketing 418
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How to Convince Members They Have Time for Professional Development

WBT Systems

How to Convince Members They Have Time for Professional Development. Read more about How to Convince Members They Have Time for Professional Development.

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The Role of Professional Development in Improving Membership Performance

WBT Systems

Members are the most receptive target market for your association’s education programs. Of course, non-members are perhaps an even bigger market, but members have already invested in your organization with their…

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enhance your professional development and lifelong learning.

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Capture the Loyalty of Young Professionals with Leadership Development Cohorts

WBT Systems

Leadership development cohorts are especially popular.Why? A growing number of associations are now offering cohort programs, according to my unscientific Twitter searches. Cohorts solve challenges associations…

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Do You Think the Corporate C-Suite Finally Understands the Value of Professional Development?

WBT Systems

It took a pandemic, an acceleration of unceasing change, and a surprising Great Resignation, but it looks like the C-suite finally understands and buys into the value of professional development for their…

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Drips, Bots, and Blogs: A Non-Traditional Approach to Learning Reinforcement

Speaker: Shannon Tipton, Chief Learning Officer, Learning Rebels LLC

Today's work culture requires giving people the ability to control when and where they participate in their professional development.

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Accessibility and eLearning: The Association’s Guide to WCAG

Speaker: Dan Streeter, Vice President of Learning Strategy and Design at BlueSky eLearn, and Eduardo Meza-Etienne, Director of Compliance and Accessibility Team Lead eSSENTIAL Accessibility

Not complying with federal and state accessibility laws exposes associations and organizations to legal risk, but even more than that, it excludes a large swath of online users with disabilities from accessing professional development opportunities.