Remove tag analytics
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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. If you don’t tag your data accurately, it will be difficult to actually see what is going on. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog.

Marketing 169
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How to Use Data to Drive Your Content Strategy

Association Analytics

Start by tagging and classifying content across your association’s digital assets. This will only work if taxonomy and tags are uniform. Target and personalize : With tags and taxonomy in place, you can start to target and personalize messaging to your members, who should engage more with your higher quality, more relevant content.

Content 169
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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

With a modern ecosystem, your association can start by separating out analytical data from transactional data. You might use inconsistent content or course tagging, or team members might use a variety of names for one type of offering. Want to diver deeper into these data challenges?

Team 319
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How to Make Your AMS a Revenue Generator, not a Cost Center

MatrixG

Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Are you tracking abandons in Google Analytics? But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships.

Revenue 105
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Why Data Analytics is Important and How to Budget Accurately

Higher Logic

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. In short, a data analytics tool is designed to help you prove the value of your community and to provide a comprehensive view into your most important metrics.

How To 197
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Five Reasons Google Tag Manager Will Help Your Association Optimize Its Digital Presence

Delcor

Google Tag Manager is a product that has quietly revolutionized how organizations deploy and manage analytics, remarketing, and testing tags across their suite of digital products. If you are already using Google Tag Manager, perhaps you'll discover a new method for getting the most from your deployment.

Sample 90
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Event Attendance Tracking: How to Go Beyond Headcount to Boost ROI

EventMobi: Association Events

Social media With the right social media analytics , you can track live tweets, Instagram stories, or Facebook check-ins to collect valuable, organic insights into virtual engagement, offering a peek into attendee experiences and sentiment. Analytics: Data + context = knowledge. experience. No software thrives in isolation.

How To 130