Higher Logic

MARCH 1, 2018

Let’s refocus on marketing for people, not at them. I believe most people aren’t seeing marketing automation as similar to other types of automation. It’s that control people forget about when thinking about marketing automation. Marketing Automation with a Conscience. Another example is home automation.

Marketing 189

Marketing Price Education Content 189

Associations Now

JANUARY 26, 2024

Your people won’t sign on to your grand ideas if they feel left out. The most important part of being a change agent isn’t the brilliant ideas you have. Rankin, MBA, CAE, joined the Irrigation Association as CEO with a lot of big-picture ideas about what she wanted to accomplish quickly. She shared a spreadsheet with me.

Boston 73

Boston Report Communications Leadership 73

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. Passion plus knowledge is a powerful hook, making people who were about to swipe stay for a while. Hardy captures what most marketers are striving to accomplish today. So how do you begin to tap this new resource?

Leadership 88

Leadership Social Media Case Study Industry 88

Achurch

SEPTEMBER 20, 2022

Many factors come into play: your organization’s history, culture, operations, practices, and people. There’s no getting around it: you must explore what’s behind leadership’s and staff’s desire about where to work. There’s no getting around it: you must explore what’s behind leadership’s and staff’s desire about where to work.

Leadership 83

Leadership Communications Survey Examples 83

Higher Logic

FEBRUARY 24, 2020

We’ll let MTI tell you. As you scroll on to soak up lessons from MTI’s strategy, be sure to watch the videos featured throughout to hear about MTI’s digital transformation directly from Tom and Kristen. Community Solves People’s Problems on a Daily Basis”. It has 370 member companies across 40 U.S. states and Canada.

Revenue 207

Revenue Member Experience Tools Technology 207

EventMobi: Association Events

JUNE 26, 2023

What is Member Engagement? According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Investing in association member engagement strategies can help you: Retain your current members. Member engagement keeps you front of mind!

Member Engagement 130

Member Engagement Strategy Software Social Media 130

WBT Systems

JUNE 5, 2017

But if you look at this year’s program for the ASAE Annual Meeting, you’ll also see sessions on topics like: Decision-making based on “infotuition”. What will your members need to know in the coming years to stay relevant, employable, and positioned for advancement? Boyd separates these two skills but I believe they go hand in hand.

Education 249

Education Innovation Process Social Media 249

Reid All About it

DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Mobile apps.

Strategy 272

Strategy Video Technology Innovation 272

.orgSource

APRIL 25, 2023

You learn a lot about consumer preferences by reading the reviews on Yelp. Thousands of users are eager to tell you what they love and what makes them crazy. You don’t have to spend much time on the site to understand the difference between outstanding and dismal. On a recent Association 4.0

Review 88

Review Recruiting Recruitment Project 88

Achurch

MAY 25, 2023

In this post, we list the questions to ask before you add a new tool to your staff’s toolkit. Do you have a tool problem? If you think you have a tool problem, you probably do. Chances are, if it isn’t top of mind–you personally don’t use it. Do you need Sharepoint and Dropbox? Teams and Slack?

Tools 83

Tools System Software Team 83

Reid All About it

JANUARY 26, 2024

It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Higher Logic explains what email marketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too. Would you like to subscribe? Would you like to subscribe? Volunteer burnout.

Survey 256

Survey Project Strategy Education 256

Association Success

AUGUST 4, 2020

This is part of what associations are built on,” said Donna Oser , President and CEO of the Michigan Society of Association Executives. “We We would rather determine industry best practices than to have the government tell us. We believe we know better than they do, so let us do the work and then we will share that information.”.

Michigan 148

Michigan Innovation Leadership Industry 148

Idea Architects

APRIL 14, 2020

We hear you just fine. It’s always dangerous when people trying to lead others unknowingly treat them as if they are uninformed or ignorant. Dismissing others’ perspectives because you believe yours is better is rarely the way to win converts to your position, yet that’s exactly what some leaders do.

78

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WBT Systems

AUGUST 15, 2017

The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. You don’t often hear about expeditionary marketing but in times of change, this bold approach could take your online educational programs—and non-dues revenue—to new heights. So how do you compete?

Education 155

Education Marketing Class Mooc 155

Membersuite

JANUARY 24, 2023

And sometimes they don’t get what an association is all about. When you show Gen Z how your association can help them live these values, you have a better chance of drawing them closer as attendees, customers, and even as members. 1: Professional Development Generation Z knows and believes lifelong learning is imperative.

millennials 144

millennials Social Media Discount Newsletter 144

Eric Lanke

FEBRUARY 19, 2018

It is no accident that staff at the Apple Store greets you as soon as you walk in the door. They inquire about what you need; they alert the person you need to see, they tell you how long it will take to get served and where to meet your contact. They step right up and ask you. Engaging them.

Review 145

Review Member Experience Conference Member Engagement 145

EventMobi: Association Events

SEPTEMBER 28, 2023

A membership directory is the #1 way to accomplish what your association does best: keep your members connected to one another and you. What is a Member Directory? What is a Member Directory? Your membership directory can: Advertise the perks of membership Present your data—how many members do you have?

Directory 147

Directory Organization How To Kansas City 147

Associations Now

AUGUST 7, 2023

Foster believes he is successful not despite being blind, but because of it. The stories we tell ourselves can either keep us trapped or help us bounce back.” If you don’t own your life, who will? You choose how to look at things. You hold that power to choose your perspective,” he said.

Leadership 58

Leadership Innovation Team Member Engagement 58

Associations Now

AUGUST 8, 2023

What drives people to connect has evolved and continues to do so, according to award-winning documentarian, journalist, and author Soledad O’Brien. “I I think it’s a conversation about leadership, and how you lead in difficult times.” I didn’t dig into understanding people,” she said. Looking back, I feel ashamed.

America 52

America Leadership Education Report 52

Association Leaders

JANUARY 6, 2014

You can read the blog by clicking here. Some of these suggestions are obvious or even “old hat” but others may be new to you. If you don’t want to read the whole article, here’s my summary: You will be nervous. Tell a story. What tools do you use to be a great presenter?

Leadership 150

Leadership Communications Association Management Tools 150

Membersuite

AUGUST 23, 2023

They become a threat if you don’t do what it takes to attract their interest, deliver value, and become their professional home. Now, you must demonstrate the value of membership in ways that resonate with Gen Z and emphasize the opportunities that membership brings. They don’t always know what skills they need.

Strategy 78

Strategy Marketing Video Social Media 78

AssociationChat

SEPTEMBER 23, 2021

We’ve got some big problems to solve and associations are in a position to help bring the right people together to solve them. But what does it mean to be an association professional today and what role will associations play in solving these big issues in the upcoming months? What role *should* associations play?

Industry 120

Industry Chicago Process Education 120

Spark Consulting

FEBRUARY 25, 2016

People talked about scoring systems. People talked about tech platforms to track and report on the scores. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. You better believe it!

Association Value 150

Association Value Committee Recruiting Recruitment 150

Achurch

JUNE 24, 2022

In a remote or hybrid work environment, it’s tempting to make detrimental assumptions about people and their behavior and lay the blame for team disconnects on these generational stereotypes. Meanwhile, generational differences in communication styles have caused people to misconstrue their colleagues’ intent, professionalism, and abilities.

Team 83

Team millennials Communications Examples 83

Association Success

NOVEMBER 30, 2020

Then began the fact-checking explosion: everywhere you look, there is an alert or tag stating that the information contained within a post is false or exaggerated. Association professionals have the unique responsibility of leading their industries, but how can you make a difference when everything online seems overwhelmingly false?

Social Media 110

Social Media Video Strategy Marketing 110

Association Leaders

JANUARY 9, 2012

You would have to be living under a rock over the last few months if you hadn’t heard something about a professional football player named Tim Tebow. I have been listening to all the sports pundits talk about what makes Tebow special. So what is it that makes him special? Tebow’s teammates believe in him.

Denver 150

Denver Leadership Course Organization 150

Achurch

SEPTEMBER 6, 2022

When you start and end your day doesn’t measure productivity. People aren’t robots. Any hybrid worker will tell you they get more done in four hours at home than most people do by sitting eight hours in an office. Have you ever watched the 1999 movie Office Space?

millennials 83

millennials Products Social Media Team 83

Higher Logic

FEBRUARY 20, 2017

Some people think that online social networking began with Facebook or MySpace - but they couldn’t be farther from the truth. Even before the invention of the World Wide Web in 1989, people used the internet - a massive network of computers - to congregate virtually. Human nature doesn’t change,” she said. “A This is a big problem.

Industry 224

Industry Cost Marketing Tools 224

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. What to open? What to ignore? Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Resource: What is an Online Community?

Tips 166

Tips Email Marketing Newsletter Communications 166

Idea Architects

DECEMBER 8, 2018

We hear you just fine. It’s always dangerous when people trying to lead others unknowingly treat them as if they are uninformed or ignorant. Dismissing others’ perspectives because you believe yours is better is rarely the way to win converts to your position, yet that’s exactly what some leaders do.

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68

Forj

JUNE 1, 2021

What is remarkable is that this “band” of experts has stayed together just as long. You can tell he is having face to face withdrawal as he speaks about the importance of in person conferences. Furthermore, another crucial aspect is keeping everyone together, and you must do so by encouraging passion and curiosity.

Proposal 91

Proposal Technology Conference Education 91

AssociationChat

JANUARY 21, 2021

You can only become truly accomplished at something you love. Instead, pursue the things you love doing and then do them so well that people can’t take their eyes off of you.” – Maya Angelou. But I have my reasons for believing the way I do. First, no one tells me what to do with it or when or how.

Video 105

Video Social Media Industry Content 105

YourMembership

AUGUST 28, 2012

Ideas to help you engage, empower and retain members. Seth Godin had a nice post yesterday entitled “Most People.” ” He writes about how most people aren’t going to do what you (as a marketer or someone trying to spread the word about your organization) are hoping for. What do they like?

Software 150

Software Price Membership Management Social Media 150

.orgSource

MAY 29, 2023

Fifteen percent of association boards are made up of people of color. Three percent of association CEOs are people of color. If your association is struggling to launch a strong diversity initiative, these activities will help you get closer to that goal. People are fearful of change. Equity is good for business.

Committee 88

Committee Leadership Report Guidelines 88

Association Success

JULY 30, 2020

The manner in which you appear online, whether via video, social media presence, or even Slack message is telling a story about who you are and how you’re showing up in the world. The problem is, just like that new patch of gray hair, you might not like what you see. Do a digital audit. Be authentic.

Video 94

Video Social Media Communications Leadership 94

Reid All About it

JUNE 3, 2014

I was fortunate enough to come away from the 2014 digitalNow conference in Nashville both recharged and inspired thanks to being surrounded by smart people, good friends, savvy conference organizers and the very cool city of Nashville. Adam shared several lessons he learned along the way – lessons that apply to both people and organizations.

Nashville 150

Nashville Organization millennials Conference 150

Eric Lanke

AUGUST 12, 2019

Believe it or not, I had someone reach out to me over email, interested in hearing more. Believe it or not, I had someone reach out to me over email, interested in hearing more. I tend to do this a lot, seeing different (and sometimes better) patterns in things when forced to look at them through other people's eyes.

Education 124

Education Resources Certificate Maine 124