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The Pros and Cons of an Internal Marketing Team

Associations Now

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

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Five Trends that will Impact Membership Marketing in 2020

Membership Marketing

Based on my client interactions this past year and our ongoing benchmarking research with a thousand associations here are the trends that I think will impact membership marketing in the year ahead. Digital Marketing – The use of online paid digital marketing (including Facebook, Google, and LinkedIn) will continue to grow in 2020.

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A Deep Dive Into Effective Content Marketing

Association Adviser

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. What is the main focus of the videos that you produce for them? These are the videos that I’m sharing on LinkedIn.

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2016: An Association Blogging and Podcasting Odyssey

Spark Consulting

I’ve been blogging about association management since 2008 – and I was far from the first one into the pool. How do you market and promote posts successfully? Topics of debate and discussion included: How do you create posts that go viral (which included a major debate about PDFs: Evil v. Really, Really Evil)?

San Diego 150
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Association Brain Food Weekly: 6.13.16

Reid All About it

To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. Learn which sponsor benefits to highlight, new ways to tie sponsors to event marketing, and where to promote your sponsors in a virtual/hybrid event. For many organizations, digital marketing is a new undertaking.

System 150
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WSJ ? ?Emerging Markets Overtaking the Developed Markets.

GlowGlobally

Market & Biz Plan. WSJ – “Emerging Markets Overtaking the Developed Markets” Categories: Market & Bus Planning. Developing-country stock market capitalization now exceeds $17.8 stock market is $17.5 Market & Bus Planning (44). Global Destination Video Tour.

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Emerging Market Cities Open Their Doors to Associations.

GlowGlobally

Market & Biz Plan. Emerging Market Cities Open Their Doors to Associations. Categories: Market & Bus Planning. The World Bank’s 2008 “Doing Business Index” of leading indicators ranks Singapore #1 as the best place for starting and growing a business. Study Mission to Grow Markets.