SCD Group

SEPTEMBER 16, 2012

Sunday, September 16, 2012. 5 Articles on Association Meetings & Education. Here are five articles for association executives. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. ▼ 2012. 6 Articles for Association Executives.

Education 40

Education Mooc Course Revenue 40

SCD Group

JULY 4, 2012

Sunday, July 1, 2012. 8 articles important to association executives and nonprofit professionals. Five Ways to Market to Gen-Y By Tim Hare via MarketingProfs.com Gen-Y has shown a tendency to support heritage brands and engage with companies via social media. Causeaholic. AMR Management Services. Stronger by Association.

Case Study 40

Case Study Video Social Media Content 40

SCD Group

JULY 30, 2012

Monday, July 30, 2012. 8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. Why bother?

Content 40

Content Columbus Ohio Marketing 40

SCD Group

JULY 8, 2012

Sunday, July 8, 2012. 5 articles for CEOs and other Association Professionals. 5 Steps for Continued Association Growth in a Changing Market. Step 3: Make the most of marketing. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors.

Marketing 40

Marketing Conference Content Video 40

SCD Group

SEPTEMBER 24, 2012

Monday, September 24, 2012. 8 Articles for Association Executives: Best of the Week from SCDdaily. It’s being open to numerous possibilities, having the discipline to experiment with conflicting strategies and moving quickly to embrace one of them when the direction of the market becomes clear.” Causeaholic.

millennials 40

millennials Content Innovation Marketing 40

SCD Group

AUGUST 6, 2012

Monday, August 6, 2012. 5 info-packed articles for associations: Best of the week. 7 Steps to Creating Your Content Marketing Channel Plan By Joe Pulizzi via Content Marketing Institute Once you create content, you need to decide how you are going to distribute it. ▼ 2012. Causeaholic. Posted by Steve Drake.

Content 40

Content Tips Analysis America 40

SCD Group

SEPTEMBER 4, 2012

Tuesday, September 4, 2012. 5 Articles for Association Executives: Best of the Week from SCDdaily. That means writing articles that draw readers in. Articles that get shared and discussed and linked to. Articles that keep readers coming back for more. Articles that persuade readers to take action.

Price 40

Price Education Content Course 40

SCD Group

AUGUST 27, 2012

Monday, August 27, 2012. 5 articles + 1 Discussion Thread: Readings of the Week for Association Executives. Here are some great articles worth your read. Labels: Adele Revella , ASAE , Content Marketing Institute , Copyblogger , Elizabeth Engel , Jamie Notter , Joan Eisenstodt , Joe Pulizzi , Kelton Reid , Linda Formichelli.

Social Media 40

Social Media Content Tips America 40

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Still on Jamie, he clued in me in to a fantastic article that examines the concept of white privilege , Unpacking the Invisible Knapsack. Big list this week.

Social Media 150

Social Media Review Innovation Survey 150

SCD Group

SEPTEMBER 17, 2012

Monday, September 17, 2012. Top 5 Roadblocks to Association Content (Marketing) Strategy. About 30 associations and nonprofit organizations participated in the 2012 Content Marketing World Conference workshop for associations and nonprofits. 10 Reasons Why Content Marketing Benefits Associations. ▼ 2012.

Content 40

Content Marketing Social Media Guidelines 40

SCD Group

JULY 31, 2012

Tuesday, July 31, 2012. Integrated Marketing Tip for Associations and Nonprofit Organizations. Shared by Betsy Wintringer, Director of Marketing, Association Management Center. Before you begin digital marketing, consider the desired outcome when developing a social media strategy and make sure it aligns. ▼ 2012.

Tips 40

Tips Marketing Dallas Social Media 40

SCD Group

SEPTEMBER 10, 2012

Monday, September 10, 2012. Content Marketing World Conference Provides Valuable Info for Associations. The CMW12 was loaded with inspirational sessions and specific tips about content marketing strategies and tactics. The Content Marketing Institute provided additional highlights. ▼ 2012. Causeaholic.

Content 40

Content Marketing Conference Social Media 40

YourMembership

JULY 17, 2014

When the Great Recession hit in 2007, the impact on the job market was felt immediately and unemployment peaked at 10 percent only a couple years later in 2009. According to a Bureau of Labor Statistics report , only 19 of the 30 occupations projected to grow fastest from 2012 to 2022 require some form of postsecondary education for entry.

Education 150

Education Project Certificate Industry 150

SCD Group

JULY 11, 2012

Wednesday, July 11, 2012. 4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects. Causeaholic. AMR Management Services. 4) Advocacy.

Content 40

Content Marketing Columbus Ohio 40

AMR Management Services

MAY 18, 2011

Cause Marketing Tips - Target Prospects. Chesterfield Arts Make Your Mark Campaign and DrakeCo Marketing Specialist Jill Mahoney are mentioned in an article on securing company donations: [link]. 1 comment: andieclark July 12, 2012 9:12 PM I work in a Long Island advertising agency and I find all the information here so helpful.

Tips 64

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YourMembership

JULY 20, 2012

July 20th, 2012 | Posted in Social Media and Business Trends. nextgen Journal featured an article written by Cathryn Sloane in which she argues “Why Every Social Media Manager Should be Under 25.” Smith is the Director, Inbound Marketing at YourMembership.com. Christina says: July 23, 2012 at 8:09 am.

Social Media 150

Social Media Software Price Membership Management 150

YourMembership

JUNE 21, 2012

June 21st, 2012 | Posted in Membership Management. Yesterday I came across a really motivating article on Harvard Business Review, entitled “Don’t Like Your Job? The thing I loved about this article was that it suggested you do a little analysis and figure out what about your job do you love. YourMembership.com Blog.

Social Media 150

Social Media Software Membership Management Price 150

YourMembership

AUGUST 16, 2012

August 16th, 2012 | Posted in Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. 3 Comments to “Don’t Let Your Ego Get in the Way of Innovation” Pete Tinsley says: August 23, 2012 at 3:27 pm. Christina says: August 23, 2012 at 3:33 pm. It’s ego.

Innovation 150

Innovation Organization Software Social Media 150

SCD Group

MAY 24, 2012

Thursday, May 24, 2012. 5 Tips on Integrated Marketing: Marketing the Association in the Digital Era. Five AMC professionals shared 60 ideas/tips on marketing the association in the digital age at the recent ASAE Great Ideas Conference. The ideas were shared in 5 categories: Integrated Marketing. ▼ 2012.

Marketing 40

Marketing Tips Social Media Dallas 40

SCD Group

SEPTEMBER 12, 2012

Wednesday, September 12, 2012. 10 Reasons Why Content Marketing Benefits Associations. Done strategically, content marketing attracts members to your association. In larger associations, our content is often produced in silos we label as publications, meetings & conferences, communications, marketing, etc. at 4:25 PM.

Content 40

Content Marketing Recruiting Recruitment 40

SCD Group

AUGUST 5, 2012

Sunday, August 5, 2012. Integrated Marketing Tip shows value of adaptive sites. This is just one tip from Marketing Tips in Social Media Age: Sharing Solutions & Solving Problems that will be presented and discussed at the 2012 ASAE Annual Meeting in Dallas, TX. ▼ 2012. Causeaholic. Click on this link.

Tips 40

Tips Marketing Dallas Social Media 40

SCD Group

AUGUST 1, 2012

Wednesday, August 1, 2012. Integrated Marketing Tip for Associations and Nonprofit Organizations: Combine Live & DIgital. This is just one tip from Marketing Tips in Social Media Age: Sharing Solutions & Solving Problems that will be presented and discussed at the 2012 ASAE Annual Meeting in Dallas, TX. ▼ 2012.

Tips 40

Tips Marketing Social Media Dallas 40

SCD Group

DECEMBER 10, 2012

In The Trust Economy, Marketers Are Bankrupt By Mitch Joel via Six Pixels of Separation blog It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing. Bottom line: marketers need to prove the business impact of our work.

Houston 40

Houston Innovation America Leadership 40

SCD Group

AUGUST 29, 2012

Wednesday, August 29, 2012. Does print still work for association marketing & communications? So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business. homes last year, according to the Direct Marketing Association, and 89.6 million

Marketing 40

Marketing Columbus Ohio Tips 40

YourMembership

MARCH 6, 2012

March 6th, 2012 | Posted in Social Media and Business Trends. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium. Smith is the Director, Inbound Marketing at YourMembership.com. Tags: blogging , content marketing.

Content 150

Content Tips Software Social Media 150

Higher Logic

FEBRUARY 5, 2019

Context changes, markets change, your organization changes, and your customers change. I recommend checking out these additional resources for more information on strategy, tactics, or business benefits: MX 2012 | Chris Risdon & Todd Wilkens | Customer Journey Mapping (Adaptive Path, video).

Review 149

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SCD Group

NOVEMBER 26, 2013

We’ve been told for decades that it is important to be first to market with a product or service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Note: The article is behind a pay firewall.) Rule #5: Be Fast!

Marketing 40

Marketing Indiana California Newsletter 40

Eric Lanke

APRIL 30, 2012

Monday, April 30, 2012. Theres a great article in the March 2012 issue of Associations Now. " My interest was especially piqued by this paragraph in the article. Could you not take that shared market intelligence and use it to make your associations products more relevant and valuable to your constituency?

Recruiting 100

Recruiting Recruitment Proposal Member Engagement 100

Reid All About it

JANUARY 25, 2013

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing.

Wichita 150

Wichita Social Media Kansas Content 150

SCD Group

JULY 15, 2012

Sunday, July 15, 2012. 6 examples on using video in your association marketing. Video is growing rapidly as a key content marketing tool that associations can use to build awareness, meet mission and distribute content. They used edited excerpts to help promote the 2012 World Conference. Video is also Content Marketing).

Video 40

Video Examples Marketing Case Study 40

Membership Marketing

JULY 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I think you will find the article helpful. Thank you again for contributing such a helpful article to our July issues. Share it.

Marketing 40

Marketing Price Survey Analysis 40

Associations Live

MAY 7, 2012

Monday, May 7, 2012. MSAE Marketing & Sales Symposium Roundtable Conversation Takeaways. At last Thursdays Marketing and Sales Symposium, each discussion group identified their top takeaway ideas: Creative Marketing Ideas on a Budget. I was particularly interested in the mobile app article. May 16, 2012 1:41 PM.

Marketing 40

Marketing Social Media Discount Recruiting 40

Associations Now

DECEMBER 13, 2013

What the latest changes to Google’s popular email service could mean for association marketing campaigns. To run a successful email-marketing campaign, your association has to track message open rates and dig deep into data to understand the needs and habits of its members. Tell us in the comments.

Email Marketing 40

Email Marketing Marketing Washington System 40

SCD Group

APRIL 11, 2013

We’ve been told for decades that it is important to be first to market with a product to service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Think Twice About Being First to Market. Rule #5: Be Fast!

Marketing 40

Marketing Indiana California Newsletter 40

Associations Now

OCTOBER 8, 2013

A survey from the Content Marketing Institute finds that 73 percent of B2B marketers are producing more content than they did a year ago. Marketing circles have been all abuzz with the idea of content for some time. It all starts up front—with strategy, says Joe Pulizzi, founder of the nonprofit Content Marketing Institute.

Content 40

Content Marketing Social Media eBook 40

Membership Marketing

JULY 27, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In addition to his work with me at Marketing General, Inc. Membership Marketing Benchmarking Report. ► 2012. (18).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

FEBRUARY 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Second, the rapidly expanding market of online products is limitless. Membership Marketing Benchmarking Report. My Background.

Innovation 40

Innovation Marketing Price Survey 40