Revenue Numbers Aren't Strategy
YourMembership
APRIL 17, 2012
Education + Alumni. Numbers aren’t Strategy. April 17th, 2012 | Posted in Membership Management. April 17th, 2012 | Posted in Membership Management. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. Is strategy just an afterthought?
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