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Reads of the Week: November 2, 2012

Reid All About it

This difference between innovating privately and innovating out loud is one of the most significant differentiators between successful innovators and those that fail. VIN has “a growing membership of 44,000 and revenues upwards of 30 million.” How do they do it? Don’t despair. Do paywalls work?

New York 150
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How a Sharpened Focus on Mission Upped Revenue, Membership

Associations Now

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. Here’s some tips on how you can do the same. From 2012 to 2016, these efforts have resulted in a 21 percent uptick in membership, along with the accompanying membership dues.

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Stronger by Association: How to Start an Association

AMR Management Services

Monday, June 4, 2012. How to Start an Association. Develop a tentative budget and revenue sources Setting dues level is difficult. The remaining revenue comes from meetings and conventions, publications, contributions, suppliers, etc. Battle for Relevance: How Twitter, HBR and the Army Impact Associations (Part 1 of 2).

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Thanks For Playing: "My Members Don't Read!"

Thanks For Playing

05 April 2012. "My Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership "benefits" with so much tangential crap that our members cant focus on the stuff that will actually help them fix their problems. ▼ 2012.

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Thanks For Playing: Get Your Ideas Here!

Thanks For Playing

06 March 2012. Free & Cheap Tech Tools – What Will You Be Using in 2012? Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. Labels: ASAE , innovation , presentations. ▼ 2012. Thanks For Playing.

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Thanks For Playing: Friday Top 5

Thanks For Playing

23 March 2012. I might complain about their lack of Metro etiquette, but they bring in a tremendous amount of revenue, which given the presence of all these freeloading government and nonprofit entities (guilty!), ▼ 2012. How to Manage Social Employees, Social Media at Events, and Car Talk. Thanks For Playing.

DC 150
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Membership Marketing Blog: Innovation through Collaboration

Membership Marketing

Innovation through Collaboration. We are always looking for new innovative ways to do things better. So I wanted to share two items that I came across this week that attribute successful innovation to collaboration. First, innovation is collaborative. Where do you find your place to innovate through collaboration?