Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. Here are the insights that your fellow membership marketing professionals shared.

Marketing 40

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Association Advocacy Chick

SEPTEMBER 30, 2014

Mariama Boney : For nearly 25 years, the Diversity & Inclusion Committee has promoted diversity and inclusion in association management, develop recommendations on how to make ASAE’s leadership and membership more diverse, and assisted ASAE with integrating diversity and inclusion into initiatives, education, or programs.

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Membership Marketing

AUGUST 11, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA.

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Idea Architects

JUNE 13, 2012

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Wednesday, June 13, 2012. How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Jul 2012 (11).

Columbus 60

Columbus DC Louisville Houston 60

Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices.

Strategy 40

Strategy Recruiting Recruitment Survey 40

SCD Group

JUNE 24, 2012

Sunday, June 24, 2012. Your Annual Membership Marketing Reality Check. This is a great summary of the findings of Marketing General’s 2012 Membership Marketing Benchmarking Report. 52% of associations reported higher recruitment and retention numbers than last year. ▼ 2012. at 4:35 PM.

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SCD Group

JULY 22, 2012

Sunday, July 22, 2012. You may want to share these articles with your membership and marketing teams. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. Market penetration. Explore marketing channels. So Why Test in Membership Recruitment? ▼ 2012.

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SCD Group

JUNE 10, 2012

Sunday, June 10, 2012. Seven Levers to Increase Membership Recruitment From Tony Rossell at Marketing General on what to do if your association seeks new members: Enhance the Value of Membership. Deploy Market Penetration Pricing. Increase Volume (Quantity) of Recruitment Efforts. Add New Marketing Channels.

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Association Subculture

FEBRUARY 24, 2010

Continued success often masks indicators of potential danger leaving the leadership less inclined to listen to warnings. Members, Members, Members – Beware of leadership which, absent direction from legitimate needs outlined in the mission and vision, begins to obsessively focus on new member acquisition.

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SCD Group

AUGUST 12, 2012

Sunday, August 12, 2012. In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts.

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AMR Management Services

FEBRUARY 28, 2012

Tuesday, February 28, 2012. I have recruited and added five new board members in the last year and a half. Make board member recruitment and performance a key component of a board members responsibilities. 2 comments: Cynthia D'Amour February 28, 2012 10:29 AM This was an interesting discussion. ▼ 2012. (30).

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Association 141+

SEPTEMBER 26, 2011

Typically this is done by examining a list of open volunteer positions, making a call or directly recruiting potential candidates, and then slotting them into their roles. In my experience with volunteering (and recruiting volunteers) it's often the overlooked skill set of the volunteer that can be a big benefit to the organization.

Social Media 40

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SCD Group

JULY 12, 2012

Thursday, July 12, 2012. Your pizza parlor should continue producing its great pizza and recruit these new consumers to come in and help your association master making some new foods, too. But it also cant ignore the opportunity to introduce new members to new members benefits and marketing strategies. Causeaholic.

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SCD Group

DECEMBER 5, 2012

Louis Institute for Association Leadership (STIAL). Here are some of the highlights: A new vision for the organization was agreed upon: Stronger associations through stronger association leadership. STIAL officially launches Wednesday, December 12, 2012. Effective today, 12.12.12, members of the St. Why the change, you may ask.

St. Louis 40

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Plexus Consulting

JUNE 11, 2012

or international market expansion. Monday, June 11, 2012. As the CEO, how can you help your Board enhance their leadership and communications? Recruiting new board members is challenging because volunteers are concerned about drains on their time. ▼ 2012. (42). CEOs: Leadership Lessons from Lincoln.

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SCD Group

JULY 29, 2012

Sunday, July 29, 2012. Through this discovery, SLSAE is in the midst of a total “relaunch” of the association – including mission, vision, name and every element of its brand reflected in every aspect of its overall marketing efforts including programs, dues and communications. ▼ 2012. Causeaholic.

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Membership Marketing

JUNE 17, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Market Saturation: There is no such thing as perpetual growth. This causes members to start looking for new leadership elsewhere.

Organization 40

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Membership Marketing

FEBRUARY 5, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. From my personal observation, the organizations that I am seeing in the most distress are those that pulled back from marketing this past year.

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SCD Group

JULY 17, 2012

Tuesday, July 17, 2012. The Tuesday after I was fired, I had an interview with an executive recruiter for a CEO position with a large regional association. Labels: association boards , Association CEOs , association changes , association executives , association leadership , Chuck Rumbarger , Executive Directors , SCD Group.

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Association Adviser

FEBRUARY 15, 2013

Eric Wulf presenting at The Car Wash Show™ 2012. EW: Attendance was up again in 2012. Wash Count™ is a tool we developed for car wash operators to benchmark and compare their business results by market, by geography, by type of facility and many other factors. AA: How would you describe your leadership philosophy?

America 60

America Industry Tools Cost 60

Velvet Chainsaw

OCTOBER 3, 2012

Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference. I applaud this conference and its leadership for leveraging social media and asking the speaker to help promote the event through social media.

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Trade Association CEO Blog

MAY 27, 2011

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. My Volunteer Board President and his fellow Directors recruited more members in a month than I did in seven years on the road. Contact Me.

Newsletter 28

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Off Stage

JUNE 13, 2012

13, 2012 - The NEW Internet Landscape: A Primer for Realtors and MLSs. The group recruited members, collected funds, gained non-profit status, conducted a feasibility study among consumers and MLS members, and completed the application process with a partner, the Canadian Real Estate Association. ” (Press Release, 6/12/2012).

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Trade Association CEO Blog

AUGUST 18, 2011

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. ► 2012. (1). ► January 2012. (1). The Role of Association CEO. Need C6 Support? Search This Blog. Blog Archive.

Event Planning 28

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Association Subculture

JANUARY 11, 2010

membership recruitment and retention. marketing and communications. But if authenticity is missing from any one of those pieces we risk erosion of trust on the part of our staff, volunteer leadership and members. The Waning Days of Leadership in Association Management. leadership. (9). marketing. (2).

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Association Subculture

AUGUST 26, 2011

In large part, we use an organic recruitment process that many times results in our pulling potential job candidates from our own social networks that may be more homogenous than we might wish. The Waning Days of Leadership in Association Management. leadership. (9). marketing. (2). SmartBlog on Leadership.

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Association Subculture

JANUARY 19, 2010

True leadership is steeped in authenticity. They smack of "management" rather than "leadership" or seem to reflect a latent desire on the part of executive or board members to see themselves as Machiavellian power brokers or victims. The Waning Days of Leadership in Association Management. leadership. (9). marketing. (2).

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Association Subculture

SEPTEMBER 24, 2009

Sarah Sladek Author, The New Recruit Founder, The RockStars@Work Conference CEO, Limelight Generations. Eventually you would think someone would institutionalize the concept of "membership succession planning" not just leadership succession planning because the "new ones" are coming, always coming. ;). leadership.

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Trade Association CEO Blog

OCTOBER 18, 2011

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. ► 2012. (1). ► January 2012. (1). The Role of Association CEO. Need C6 Support? Search This Blog. Blog Archive.

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Trade Association CEO Blog

JANUARY 24, 2012

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. Tuesday, January 24, 2012. As written by me and published by the American Society of Association Executives, 1/24/2012. ▼ 2012.

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Tom Morrison

NOVEMBER 29, 2011

Its 180 seconds seconds, and is a powerful message from John Maxwell, one of the leading speakers on purpose and leadership. We would have had to recruit 100 new members to gain the same. We all know its much easier to get members to spend more with you, than to recruit a new member. Chief Marketing Officer. Tom Morrison.

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Executive Connections

DECEMBER 22, 2009

  The Board and staff, with the help of a dedicated group of alignment ambassadors, have been leading the alignment tribe and gaining recruits.   The alignment will continue, and we, the SLA staff and the Board, will use the research to provide you with the skills and tools you need to market yourself and the knowledge profession. 

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Library Proposal Leadership Tools 40

Membership Marketing

APRIL 6, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, April 6, 2012. at Friday, April 06, 2012. Labels: 2012 Benchmarking Survey. Speaking Engagements. Publications.

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Associations Now

DECEMBER 14, 2015

All of which puts new scrutiny on Mayer, who came aboard as a purported turnaround artist in 2012. Armchair quarterbacking any kind of leadership is a tricky, sometimes unfair business. Stay out of crowded markets. If the reason for your existence is done, why hang around?”. Find your reason for existence.

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Association Subculture

APRIL 12, 2011

That's good for getting current Board members to take ownership, and for recruiting new ones with the right mindset. The Waning Days of Leadership in Association Management. leadership. (9). marketing. (2). SmartBlog on Leadership. ► 2012. (23). April 26, 2011 9:22 AM. Shelly Alcorn, CAE.

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Association Subculture

NOVEMBER 2, 2009

New employees are not office "ally" recruitment prospects. That's why having a spine is one of my demands for leadership. The Waning Days of Leadership in Association Management. leadership. (9). marketing. (2). SmartBlog on Leadership. ► 2012. (23). Some executives play internal politics.

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Membership Marketing

NOVEMBER 8, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The Top 25 Lessons Learned in Membership Marketing: 200 Marketing Pro’s Share their Wisdom. Market early, market often!

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