Remove 2013 Remove Marketing Remove Price Remove Revenue
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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

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Want to Diversify Your Revenue Streams? Learn From Apple

Associations Now

The computing giant had a really good quarter recently, thanks in large part to the fact that it has focused on diversifying its revenue streams of late. The result is that, even if iPhone sales slow, it still makes lots of revenue without having to sell any new devices. Don’t be afraid to drop prices at the low end.

Revenue 59
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Another Membership Marketing Success Story

Membership Marketing

million new members joined Costco during the first two quarters of fiscal 2013. Market Size – One advantage that Costco has over most membership organizations is the enormous market potential that they enjoy. The price and quality of goods are excellent. Costco''s New Membership Growth Keeps Sales Humming, June 4 2013. [2].

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IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. If you’re not already thinking of an effective digital video advertising strategy, you may find your marketing team or ad agency pushing you in that direction in the coming months.

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Taking a Fresh Look at Association Sponsorships, Part 2

Association Adviser

We’ll also look closer at pricing strategies and activation. Those tiers still appeal to some buyers who view sponsorships as a “contribution” to the association more than as a true marketing investment. Pricing the sponsorship. These marketing rights and benefits have real value and should be treated as such.

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Association Hunger Games: Victory or Defeat?

Aaron Wolowiec

The resulting gap represents lost opportunities and revenue. In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete. What opportunities exist in your market you can benefit from? Power of suppliers: How easy it is for suppliers to drive up prices? So, what’s at risk with poor execution?

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Let Your Member Data Show You the Way

Spark Consulting

Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories. Knowing that total spend data was key to pricing the packages, Engel says. “It It was not just how much were they paying in dues, it was how much are they spending as a whole with NICSA throughout the entire year,” she says.