Membership Marketing

JUNE 4, 2013

It is my pleasure to announce the release of the 2013 Membership Marketing Benchmarking Report. A final and full printed report has also just been mailed to all of those organizations who participated in this year’s research. 2013 Benchmarking Survey' Please download your copy of the report now and let me know what you think.

Report 40

Report Marketing Survey Recruiting 40

YourMembership

DECEMBER 28, 2012

Categories: Member Engagement + Retention Tags: engaging members , Friday Fix , goals , member community , member engagement , resolution , yourmembership.com 2013 is fast approaching and I’m secretly happy to get rid of 2012. Member organizations are probably feeling the same way.

Member Engagement 150

Member Engagement Organization 150

Reid All About it

FEBRUARY 9, 2024

For Sunday soup night, I made a delicious wild rice and mushroom soup from the January/February 2013 issue of Cook’s Illustrated. Organizer: Association Women Technology Champions Tue 2/13 at 1 p.m. – Leave with tools you can use today to build a strategy that best fits your organization. Location: Denver CO. More info/register.

Newsletter 268

Newsletter Certificate Denver Case Study 268

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Fundamental to this premise is the fact that value and relevance are defined by the customer not by the organization. GSI 2013′s Key Findings. A Global Satisfaction Index.

Member Engagement 60

Member Engagement Products America Marketing 60

Spark Consulting

FEBRUARY 5, 2015

You have TWO upcoming opportunities to join me and Peggy Hoffman to explore a new model that allows associations and our volunteers to focus our limited resources, measuring everything we do by how well it supports and contributes to the mission of our organizations. Option one: In-person at ASAE.

Cost 150

Cost Member Engagement Resources Organization 150

Spark Consulting

MARCH 4, 2015

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. If you’ve missed the previous sessions Peggy Hoffman and I have given on our eponymous August 2013 whitepaper , you can catch us at ASAE later this month. Anna and I are targeting release of our member engagement whitepaper for May.

California 150

California Case Study Member Engagement Review 150

Eric Lanke

MAY 13, 2013

In that construction, it is your organization that is running from one crisis to another, and your members who are growing fatigued with your promises that go nowhere, and who are figuring out how to get by without you. . + + + Do you like the things I say on this blog? Member Engagement Associations'

Washington 100

Washington Member Engagement Revenue Conference 100

Higher Logic

JANUARY 27, 2020

Because online communities can transform any organization , you’ll see a range of industries. Because real change can start at any level of an organization, you’ll see a range of titles. Resource: Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew. Follow Shana on LinkedIn. Jason Schofield.

Software 317

Software Industry Strategy Social Media 317

Association Success

JULY 9, 2018

At the Society of Women Engineers (SWE), we have over 40,000 members around the globe. The organization was founded in 1950 and nothing about the brand had changed since then. We’re a service that provides products, but we’re also a value-based organization who wants to be with our members as they progress through their career.

millennials 116

millennials Process Leadership Revenue 116

Eric Lanke

MAY 27, 2013

Suppressing overhead suffocates organizations and leads to higher turnover, poorer leadership, and worse service." He writes about the non-profit sector, and usually social service organizations, but so many of his perspectives are directly applicable to the association world. This is a great example. Program growth.

Leadership 100

Leadership Price Recruiting Recruitment 100

Eric Lanke

AUGUST 26, 2013

image source WSAE has invited me to lead a peer-to-peer discussion on Membership Engagement on September 4, 2013. When it comes to member engagement, the conversation usually does, as everyone seems to have a unique set of problems they''re trying to solve. Member Engagement Associations'

Member Engagement 100

Member Engagement Committee Communications Conference 100

Eric Lanke

MAY 20, 2013

They''re volunteers, they''re a committee, they don''t have the professional expertise--we know the dangers of turning the management of any organization over to such a group, however well-intentioned they may be. Are you attending the 2013 ASAE Marketing, Membership and Communications Conference?

Committee 100

Committee Leadership Conference Member Engagement 100

Nimble AMS

JANUARY 26, 2022

When we started Nimble AMS 10 years ago, w e looked at ways to change the industry, to disrupt the status quo of the association management software (AMS) space and help organizations rethink what an AMS actually is. Little did we know, it would literally bring tears of joy to the accounting dept at the organization.? .

Missouri 78

Missouri Class Software Products 78

Eric Lanke

JUNE 17, 2013

image source Last week, in Member Engagement and Association Building Blocks , I wrote about the story I told at the "Walking the Walk of Deep Member Engagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference. Member Engagement Associations'

Member Engagement 100

Member Engagement Committee Project Resources 100

Eric Lanke

JUNE 3, 2013

image source After my blog post on Transactional vs. Aspirational Membership published on April 29, 2013, I was contacted by the Midwest Society of Association Executives and asked to expand on a few ideas for their newsletter. You must provide valuable services while bringing members together to achieve something larger than those services.

Newsletter 100

Newsletter Products Price Resources 100

Potomac Core

MARCH 4, 2019

Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Members expect their Associations to be nimble, future focused, and having the speed and foresight to help move an Industry forward. Lori Anderson.

Industry 144

Industry Team Products Report 144

Associations Now

JULY 30, 2014

The survey of organizations with fewer than 500 members revealed positive membership trends but found ongoing concern about delivering member value. Among the challenges that respondents said they face were attracting and engaging millennials and getting their boards and members to adopt new technologies.

Survey 40

Survey Recruiting Recruitment millennials 40

Associations Now

AUGUST 19, 2018

Pinterest’s impression score, which asks consumers whether they have a positive or negative impression of a brand, was at 13 in January 2013. The platform’s satisfaction score follows the same pattern: It was at 9 in January 2013 and moved up to 22 in January 2016, where it remains today.

Chicago 40

Chicago Conference Member Engagement Report 40

Mizz Information

JUNE 12, 2019

–now current return member of TheCR Network , I could go down a whole other rabbit hole about how they practice what they preach and it shows from a member perspective….actually, actually, I did go down that rabbit hole back in 2013, come to think about it. Oh, and helps organizations adapt and change.

Report 90

Report Social Media Leadership Innovation 90

Aaron Wolowiec

DECEMBER 18, 2013

If you’ve answered yes to one or both of these questions, 2014 may be a great opportunity for your organization to conduct a strategic meeting audit. Unfortunately, failing to set goals and/or evaluate success perpetuates the status quo and inhibits organization growth and member ROI. learning, networking and value).

Revenue 100

Revenue Industry Project Price 100

Associations Now

DECEMBER 6, 2013

— Tammi Tatro (@TammiTatro) December 6, 2013. You’re told to engage members genuinely, welcome cultural and generational differences, and embrace the customer’s journey long before they invest in your organization. What strategies apply to both your employee and member engagement? (ht

Social Media 40

Social Media millennials Recruiting Recruitment 40

Associations Now

OCTOBER 22, 2013

Why you should take care in putting your members center stage, and more, in today’s Social Media Roundup: Turn on the Spotlight. Your #assn blog is a great place to "spotlight" members #assnchat The Pros and Cons of Spotlighting Members [link]. — MemberClicks (@MemberClicks) October 21, 2013.

Social Media 40

Social Media Content Report Strategy 40

Associations Now

MAY 9, 2013

If your team is implementing a new strategic-planning process, ensure it fits with your organization’s culture and mission. Everything from how you organize to who’s sitting at the table during a strategy session will influence how you execute. — Meredith Low (@LowMeredith) May 9, 2013. kNT9z #assns #assnchat.

Social Media 40

Social Media Process Survey Strategy 40

Associations Now

NOVEMBER 2, 2015

ERMA, whose members engage in product placement, will help lobby for the use of fresh produce in various productions, whether that might be having fruit on a kitchen counter or a scene that takes place in a produce department. “By In 2013, the group formed the Eat Brighter!

America 40

America Video Products Member Engagement 40

GrowthZone

NOVEMBER 8, 2018

Snapchat was onto something big in 2013 when they introduced the “My Story” feature into their app. It is hard for organizations to know the difference, and regular app tweaks keep them very competitive with one another. Instagram Stories feeds are uniquely organized.

Social Media 87

Social Media Video Content millennials 87

Associations Now

AUGUST 9, 2013

Many organizations use Bitly to create bookmarklets for distribution on their social media channels. — Stephanie Haberman (@StephLauren) August 7, 2013. — Co.Create (@FastCoCreate) August 9, 2013. No, not about making meth—about creating good content and keeping your members engaged. Bitly for feelings?

Social Media 40

Social Media Tips Member Engagement Leadership 40

Mizz Information

JUNE 12, 2019

–now current return member of TheCR Network , I could go down a whole other rabbit hole about how they practice what they preach and it shows from a member perspective….actually, actually, I did go down that rabbit hole back in 2013, come to think about it. Oh, and helps organizations adapt and change.

Report 40

Report Social Media Leadership Innovation 40

Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”

Social Media 60

Social Media Sample New York City Revenue 60

Associations Now

JULY 11, 2013

According to the “ 2013 Nonprofit Engagement Data Management Study ,” nonprofit organizations are tracking either a lot or very little of this kind of data, which was defined as actions, interactions, and conversations related to an organization that are not necessarily financial or transactional.

Newsletter 40

Newsletter Social Media Library Survey 40

Association Adviser

MARCH 18, 2014

While real-time audience surveys have been around for a while, text polling is one of the fastest growing and most popular ways to take the pulse of your members or attendees. As this video explains , high-performing organizations are always looking for ways to incorporate technology for the sake of evolution and better execution.

Communications 60

Communications Technology Tools Marketing 60

Tom Morrison

JUNE 26, 2013

We could sort and categorize members by: Very engaged Actively engaged Somewhat engaged Not engaged This was incredible because now we can start targeting these members with different messages depending on their engagement. Have you measured, in some fashion, your member engagement?

Member Engagement 40

Member Engagement Conference Committee Review 40

Associations Now

APRIL 11, 2013

As the makeup of AAUP membership evolves, so has its policy approach: As we recently reported, the organization is pushing colleges and universities not to reduce work hours for part-time faculty in order to avoid providing health coverage to these employees under the Affordable Care Act.

Industry 40

Industry Learning Management System System Video 40

Associations Now

SEPTEMBER 11, 2013

Of all the bells and whistles an association management system (AMS) can offer, there’s one simple feature that, in my opinion, might offer the most bang for the buck: a photo headshot included in the member record display. “The organization and the community each have certain goals. Here’s why.

Milwaukee 40

Milwaukee Wisconsin Analysis Member Engagement 40

Associations Now

JUNE 24, 2015

As the resident expert, the association online community manager often serves as an internal consultant to teach other staff about online member engagement. Carly Wohlers, member retention and engagement specialist at the Society of Petroleum Engineers, is living this job of internal consultant. .

Committee 40

Committee Class Dallas Report 40

Mizz Information

APRIL 20, 2015

And sorry but LinkedIn as the home for an association’s online member community? Just as I felt it was a bad idea for myriad reasons back in 2012 , and more reasons in 2013 , yet MORE reasons in 2014.and That’s one of my obsessions. and still more …I’ll digress here, but you get the point.I More targeting.

Content 40

Content Revenue Member Engagement System 40

Associations Now

JANUARY 21, 2015

Two research studies on volunteer motivations and experiences offer new clues about how to find and keep happy member volunteers at your association. We talk a lot about member engagement here at Associations Now and in the association community at large, and one end of the member-engagement spectrum is volunteering.

Recruiting 40

Recruiting Recruitment Team Member Engagement 40

Associations Now

JANUARY 24, 2014

An article posted on TheUmlaut.com in March 2013 discussed how binge learning is online education’s “killer app.” Imagine if associations could be this “personal tutor” to their members through their online-learning module. And if so, how could this change the online learning and education space?

Course 40

Course Class DC Education 40