MemberClicks

OCTOBER 27, 2023

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. Since 2014, Google has been including video in search engine result pages. Why is Video Marketing Important for Associations?

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Association Success

JUNE 11, 2019

million since 2014. One of the current challenges is that our business systems aren’t structured to identify and recruit freelance talent. Of course, written guidance is also important for full-time staff and volunteer leaders. That impressive statistic has significant implications for associations. IMPACT ON PROCESSES.

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Mizz Information

DECEMBER 30, 2014

I have some sad news for you: 2014 pretty much sucked as far as movies go. It wasn’t just me who wasn’t that into movies this year, the summer of 2014 was the worst box office slump in eight years. Jack Ryan: Shadow Recruit --maybe meh plus, some good action and worth a DVD watch. Worst movie of 2014? In the theater.

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Associations Now

JULY 20, 2017

The project, which was first piloted in 2014, is based on several access models run at the city, county, and regional level. Through the initiative, participating institutions offer admission during regular hours for $0 to $3 per person, to groups of up to four people who receive food assistance or SNAP benefits.

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YourMembership

JANUARY 15, 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator.

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Associations Now

SEPTEMBER 30, 2015

Here’s how NCBA turns its true believers into busy recruiters. In a post about “member-get-a-member” campaigns two weeks ago, I posed a dream scenario, one in which your members do all your recruitment for you. But how does one-third of your recruitment sound, instead? It’s older than I am.)

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Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices.

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Associations Now

MARCH 29, 2016

And the survey isn’t limited to 2014. Other benefits: To continue with the theme of developing designers’ talents, AIGA also offers members a number of professional development courses , a job board , and a platform for members to display their work via portfolios viewable not just by fellow members but by recruiters as well.

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Associations Now

JULY 10, 2015

daily live stream throughout the course of the multiday conference. For instance, during the American Urological Association’s 2014 Annual Meeting, AUA TV was broadcast daily throughout the convention center and on shuttle buses, as well as on 15 official hotel channels.

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Associations Now

OCTOBER 20, 2014

. — Vicki Johnson (@vjmeetings) October 20, 2014. That, of course, requires planning—and lots of it. .” — Adrian Segar (@ASegar) October 20, 2014. Check out her blog post at Greenfield Services to learn more about the association’s strategies for recruiting new members. (ht ht @ vjmeetings ).

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Associations Now

SEPTEMBER 8, 2014

Crash Course on Non-Dues Revenues – 10 Tips in a 2 Minute Read: [link]. — John Ricco (@johnricco) September 8, 2014. — RealMatch (@RealMatch) September 8, 2014. In a piece on Recruitment Advisor , Mary Hiers looks at the pros and cons of making the big move. A Revenue Refresher.

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Associations Now

APRIL 18, 2014

Take some advice from the Association of Donor Recruitment Professionals. The results: Over the course of three days, nearly 600 photos were shared. The winning prize: complimentary registration to ASLA’s 2014 meeting. ADRP could potentially use them to market future meetings. Choose a Creative Hashtag.

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Associations Now

AUGUST 6, 2014

As shared in “Ready, Aim, Recruit,” NANN chose to focus on a specific target audience: “hospitals with the Magnet designation from the American Nurses Credentialing Center, where research showed NANN’s best prospects were.” NANN exceeded its goal in 2013 and, was up to 8,077 members by April 2014.

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Associations Now

SEPTEMBER 28, 2016

What’s missing is specifically framing content to solve problems, optimizing it for search engines, getting readers’ contact info in exchange for content, tracking them as leads over time, and moving them along the recruitment funnel with additional, more targeted content and resources. If they’re so good at content, though, why not?

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Associations Now

JUNE 1, 2016

Of course, this is a feature, not a bug. ACA launched a 12-month, multichannel onboarding campaign for new members in 2014, and in the process it developed a parallel version for 10-year members aimed more at reminding them of benefits they may not have focused on before. Get leaders involved in retention. . Tap into member energy.

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Velvet Chainsaw

JUNE 3, 2014

In a good way of course. ELEVATE 2014 had two primary strategic priorities: Participant professional development. Recruit volunteers and leaders to help embed connexity and professional development in the meeting design. Disclosure: Sarah Michel was a paid speaker for CalSAE’s Elevate 2014. Connexity Happens When….

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Velvet Chainsaw

MARCH 21, 2014

The Army National Guard sponsors an obstacle course on the beach during Spring Break with the goal of helping students with career options while attracting new recruits. Create sponsorships that help your attendees on a personal or professional level. Create community and connections through your sponsorships.

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Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. ” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time.

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Associations Now

APRIL 9, 2015

A recent survey of academics found that word-of-mouth marketing can play a significant role in helping to recruit them into scientific societies. That is, of course, if those societies have high satisfaction levels among members. According to the “ 2014 Membership Marketing Benchmarking Report ” [PDF] from Marketing General, Inc.,

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Tips Marketing Social Media Survey 40

Leading Learning

JULY 2, 2020

I first posed this question in a post published in 2014. There is, of course, the argument that college in its traditional, on-campus form is not really about “knowledge acquisition” – it is about the experience. And, of course, for many associations, this is already a booming area of business.).

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Associations Now

MARCH 2, 2016

As shared here in January , SPE began to offer free student memberships in 2014, via a partnership with Society of the Plastics Industry, which acts as a sponsor to subsidize the student memberships. The rise in student participation at AIChE has, of course, given the organization a bigger pool to draw from for future professional (i.e.,

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Associations Now

JANUARY 20, 2016

The numbers, of course, represent actual people. He told me SPE had been spinning its wheels in recruiting student members for all the presumable reasons. And student members, in particular, are a constantly changing group of people who speed through that membership category in just a few short years. ” he says.

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Associations Now

FEBRUARY 12, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “ Looking Forward 2014 ” report, released last week. Or will it simply boost recruitment and retention numbers up a few points? Will members pay more for that kind of service?

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Associations Now

APRIL 29, 2015

OK, one number: As of December 31, 2014, all baby boomers are 50 and older.). This is, of course, the same due diligence you’d put forth to serve any particular market segment. There probably isn’t much I can write about the baby boomer generation that would be news to you, so let’s skip all the big numbers.

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Associations Now

SEPTEMBER 24, 2014

By the end of April 2014, NAADAC had increased membership 48 percent from a year prior, from 6,600 to a seven-year high of 9,799. Just by sending our normal information out, this link is a constant membership recruitment tool that has increased our numbers exponentially without any extra staff time on our part,” Storie says.

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Association Adviser

JANUARY 21, 2014

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. It’s also a great member benefit and new member recruiting tool. Before going down the path of Big Data, experts say you need to get your “small data” right.

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