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How to Cultivate Customer Advocates in Your Community

Socious

As buyers’ habits continue to change, marketing professionals have to either adapt to the changes or risk being left in the dust. Traditional marketing is on the way out and more and more buyers are showing us that they value information from their peers over that from marketing and sales.

How To 100
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Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Socious

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry’s deepest look into trends, tools, and tactics.

Marketing 100
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PODCAST: The Power of Change with Michael Praeger: Strategy 123’s Cat Carmichael on CAM Industry’s Most Pressing Challenges

AvidXchange: Association Management

Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.

Strategy 130
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Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

Based in Columbia, Maryland, Protech Associates, Inc. provides cloud-based association management software powered by Microsoft Dynamics CRM. In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience. Launching the Community.

Library 180
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What will 2016 bring for associations?

Aaron Wolowiec

As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. Or it learns how to better network. How do staff members apply this newfound knowledge? It’s about rethinking association management systems, Abila says.

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15 Changes in the Learning Business Landscape

Leading Learning

It has also meant that integration between learning platforms and other platforms like customer relationship management systems, association management systems, Webinar platforms, and marketing automation systems has become dramatically easier and less costly. See e-learning stats for the course creator market here.).

Course 101
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Interview: The Fusion of Technology, Data, and Regulations in Commercial Real Estate with Chris Atkinson

AvidXchange: Association Management

Chris’ software leadership experience includes executive management, general management, sales, marketing, and corporate development roles at Fortune 100 and venture-backed startups. Volatile global markets have led to continued low interest rates. What have been the advantages and/or challenges of this intersection?