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2015 Association Management Trends and Important News from YM

YourMembership

Welcome to 2015! It’s only the first week of the New Year and we are already off to an exciting start as YourMembership proudly announced this week the acquisition of Digital Ignite and that we will be adding its Learning Management System to YM’s expanding suite of products. Associations becoming on-demand service providers.

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My Top 5 Blog Posts of 2015

Eric Lanke

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2015. In laying out the guidelines that govern our activities, I realize that only one term makes any sense--association management.

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Help Your Members Find the Signal in the Noise

Spark Consulting

A summary of the ASAE Foundation report, Association Content Strategies for a Changing World. A list of “how-to” guides and curation tools. The Association Role in the New Education Paradigm (PDF), co-authored with Shelly Alcorn, CAE, Alcorn Associates Management Consulting, August 2016.

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How the American Society for Surgery of the Hand (ASSH) boosts member trust with technology

Nimble AMS

According to Community Brands Association Trends research, 84% of association professionals see building trust as a top priority. But how can your association boost member trust and solidify your industry reputation?

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How to Cultivate Customer Advocates in Your Community

Socious

According to the MarketingCharts.com 2015 Advertising Influence Study, brand advocates are 50% more likely to influence a purchase than a traditional sales rep. Traditional marketing is on the way out and more and more buyers are showing us that they value information from their peers over that from marketing and sales.

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Everything You Ever Wanted to Know about Digital Transformation…

Spark Consulting

Associations have been struggling with digital transformation because the advice that exists on how to do it misses what makes our community special. We delve deeply into how that impacts associations particularly and what association execs need to know and do to be successful in their DT initiatives.

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Recapping the Outside-In Engagement #Assnchat

Spark Consulting

Partners in Association Management had a great response: @ewengel Our teams will share in their team meetings- if it’s cross industry, then we share our exp at a staff meeting #assnchat. PartnersInAssocMgt (@Partners_AMC) July 14, 2015. Q2 How are you capturing and sharing learning from less formal interactions? .

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