Remove 2015 Remove Marketing Remove Price Remove Technology
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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100
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2018 eLearning Predictions: Updated Hype Curve

Forj

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. We use our knowledge of practical use cases to put the media and marketing hype in perspective. You’ll notice that right away below the fold.

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Association Brain Food Weekly: 9.30.16

Reid All About it

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150
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Thursday Buzz: Recognizing the Association World’s Brightest Minds

Associations Now

. “Washington’s Leading Association and Nonprofit Innovators,” an event in Arlington, Virginia’s, Crystal City neighborhood, recognized 20 association executives for their groundbreaking approaches to technology, revenue, and events. — Haylie Starin (@HaylieStarin) January 29, 2015. Super Stuff.

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Social Media Roundup: Ramp Up Your Cybersecurity Protocols

Associations Now

Central Command (@CENTCOM) January 13, 2015. Guidance from the Securities Industry and Financial Markets Association can help you ensure that your association is well protected. The Issues Driving Advocacy in 2015. Bet on technology and healthcare. — Connectivity (@CQConnectivity) January 14, 2015.

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Study: Business Travel and Its Costs Are on the Rise

Associations Now

Similar to “ Shadow IT ,” employees are taking advantage of technology for more control over their work and life. As TRIPBAM CEO Steve Reynolds told Skift , “A hotel general manager is thinking, ‘if I could fill every room at my hotel for whatever price, why would I sell it any lower?’ trillion business-travel market.

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