Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant.

Marketing 100

Marketing Email Marketing Report Content 100

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 276

Maryland LMS Revenue Strategy 276

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. These digital marketing skills are necessary for today’s high-tech environment,” according to the report.

Report 79

Report Marketing Survey Tools 79

Aaron Wolowiec

JANUARY 12, 2016

From memberships to learning to partnerships, software and services provider Abila just released its predictions for associations in 2016. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. As 2016 progresses, associations will increasingly use AMS for strategy – not just tactics.

Certificate 100

Certificate Revenue System millennials 100

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”.

Strategy 100

Strategy Social Media America Survey 100

Associations Now

MARCH 16, 2017

Cybersecurity spending is on the rise, but it’s being driven by detection and response over prevention, according to a new Gartner research report. The future of cybersecurity strategy is going to be driven by a thoughtful approach to response. percent from 2016, and will likely grow to $113 billion by 2020.

Report 71

Report Strategy Analysis Project 71

Higher Logic

SEPTEMBER 21, 2016

The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization. IDC is an analyst firm that focuses on the high tech market (similar to Gartner and Forrester). Check out IDC’s report summary of Higher Logic here.

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Report Press Release Software System 120

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. Survey Annually.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Socious

NOVEMBER 7, 2016

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries. What is Inbound?

Marketing 100

Marketing Content Revenue Products 100

Associations Now

MAY 3, 2017

In a recent survey, the Nonprofit Research Collaborative found that the number of nonprofits reporting an increase in donations dipped slightly in 2016. Some organizations said the 2016 election had a negative impact on receipts. Some respondents blamed the decline on the large amount of competing messaging in the market.

Report 69

Report Survey Strategy Communications 69

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. The 2016 survey provided many more interesting points of interest to association executives.

Communications 60

Communications Revenue Social Media Survey 60

Associations Now

SEPTEMBER 21, 2017

The latest edition of Tagoras’ Association Learning + Technology report finds that emerging learning technology is out there, but the problem is that organizations don’t have an effective strategy to put it into play. percent in the 2016 survey. But what about all the other online education options out there?

Technology 80

Technology Report Mooc Learning Management System 80

Associations Now

MARCH 14, 2016

Plus: The year’s hottest marketing trends, straight from SXSW. One of the biggest changes the associations are making is to their virtual meeting and media strategies, which both AICPA and APA have restructured, according to interviews with Folio magazine. — Deirdre Reid, CAE (@deirdrereid) March 14, 2016.

Class 40

Class Strategy America Committee 40

Socious

NOVEMBER 14, 2016

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound. 81% of those marketers rated their strategy as successful.

Marketing 100

Marketing Content Products Education 100

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Higher Logic

MARCH 30, 2017

Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. The 2017 Business Impact of Online Communities study shared the perceived connection between online communities and competitive advantage, per 271 marketing and community professionals.

Strategy 120

Strategy How To Sample Class 120

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. If this is the case, what are some of the strategies that are most effective in winning lapsed members back?

Marketing 74

Marketing Discount Price Review 74

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Association Freak

MARCH 1, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The median increases are 6% annually and 12% over five years.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Association Freak

MARCH 2, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The median increases are 6% annually and 12% over five years.

FAQ 72

FAQ Revenue Innovation Member Experience 72

NXUnite

NOVEMBER 28, 2023

By integrating these non-financial factors into their investment strategies, they aim to mitigate risks and ensure they support businesses that will be sustainable long-term. They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions.

Directory 130

Directory Education Software Innovation 130

Associations Now

OCTOBER 31, 2013

According to a new study by the Global Business Travel Association, China’s business travel market is seeing double-digit growth year after year. While international travel both in and out of the country continues to grow, domestic travel spending is increasing at a higher rate, the report states. percent jump.

Report 40

Report Press Release Atlanta Industry 40

Associations Now

FEBRUARY 1, 2016

Could 2016 be the year that tech experiments receive a full-fledged embrace from the enterprise? percent, the association reports in its “IT Industry Outlook 2016.” As for technology trends, cloud services will continue to grow, according to the report. Global IT industry growth is forecast to rise to 4.9

United States 40

United States Survey Software Technology 40

Achieve

OCTOBER 25, 2016

Today Achieve, in partnership with the Case Foundation, released the second wave of research from the 2016 Millennial Impact Report. The first wave of research released in June 2016 gathered insights from March through May 2016 and revealed that most millennials believed people like them could have an impact on the U.S.

millennials 52

millennials Report Education Sample 52

Reid All About it

MARCH 19, 2021

Mindfulness is going mainstream because the science says it works, reports Tanya Basu at The Daily Beast. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Nonprofit GAAP: Functional Expense Reporting – Make It Meaningful to You and Your Audience.

LMS 370

LMS Nashville Strategy Video 370

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. Marketers want inspiration for new campaigns. Example 3: City of Hope Community. Example 9: FabFitFun Community.

Examples 156

Examples Software Newsletter Review 156

Associations Now

JANUARY 11, 2016

Association software provider Abila predicts associations will start mixing up their membership and partnership models to meet their 2016 resolutions. These projections come as the percentage of associations reporting year-over-year membership growth is down 6 percent, according to Abila’s Senior Product Marketing Manager Amanda Myers.

Software 40

Software Association Software Project Resources 40

Associations Now

MARCH 20, 2015

Plus: How the mechanics of content marketing differ for associations. The ACA presentation is the last paid event on Clinton’s calendar, which could suggest she’s switching gears to focus on a 2016 presidential campaign. Fab article: Seven ways #content marketing is different for #associations #assnchat https://t.co/ThqlH4NZXe

New Jersey 40

New Jersey Maryland Chicago New York 40

Associations Now

NOVEMBER 29, 2016

A new retrospective report from Achieve and the Case Foundation points to a shifting understanding of how millennials get involved in activist and philanthropic efforts. Nonprofits, the report says, have to continue shifting their strategies to attract younger generations. One big thing highlighted by the retrospective?

millennials 40

millennials Report Social Media Technology 40

Reid All About it

JUNE 3, 2016

. – MGI’s 2016 Membership Marketing Benchmarking Report. Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. Host: Marketing General Incorporated. Strategy and governance. 1 CAE credit. 3 CAE credits.

North Carolina 150

North Carolina Raleigh Marketing Conference 150

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon.

Marketing 40

Marketing Email Marketing Report Content 40

Reid All About it

JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Dan Stark, director of product strategy, NimbleUser. Digital Strategy Meets Reality (Association Chat). Learn what association execs get wrong about digital strategy.

Raleigh 186

Raleigh DC Washington Social Media 186

Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Hack’ several critical behavioral design strategies that support more effective and efficient learning. Presenter: Anna Toon, learning product marketing manager, Abila.

DC 154

DC Content Education Software 154

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.

San Jose 191

San Jose millennials Revenue Content 191

AvidXchange: Association Management

MARCH 9, 2023

In our first episode of the “Middle Market Report” podcast , we covered three pervasive trends happening right now in the community association management industry. LISTEN NOW: Complete transcript: Middle Market Report: 3 Major Challenges Facing Community Association Management Companies in 2023 Host: Travis Durkee, Sr.

Association Management 130

Association Management Charlotte Report Technology 130