Higher Logic
DECEMBER 21, 2017
Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Targeted Revenue Source: Lapsed Member Recruiting [Webinar Recording]. Lapsed members are not a sunk cost, but an opportunity to increase revenue quickly. 2017 Association Email Marketing Benchmark Report.
Association Success
OCTOBER 15, 2020
According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. This combines publicity for your association with non-dues revenue.
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WBT Systems
MAY 9, 2017
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. Value of Digital Badges for Association Members.
WBT Systems
JANUARY 10, 2017
Predictions for the next big trends in eLearning solutions started appearing before 2017 had even begun. With so many blog posts and articles, how do you wade through all the predictions to uncover what trends will directly impact your association’s learning technology strategy this year? You don’t have to!
GrowthZone
JANUARY 16, 2018
We were busier than ever this past year producing over 100 blog posts for our amazing audience of association professionals (that’s you!). Does your association have a blog? Get the ultimate blogging guide for associations: “How to Write an Association Blog People Will Read”. Didn’t have time to read all 100?
WBT Systems
JANUARY 3, 2017
We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology.
Associations Now
MARCH 25, 2020
Micropayments, a still relatively untested approach to tying content to revenue online, could benefit publishers—like associations—that are focused on niche content, experts say. Recently, the micropayments model has started to resurface in the publishing world as a potential revenue option for digital media outlets.
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