Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

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Report Marketing millennials Directory 49

Reid All About it

NOVEMBER 3, 2017

The weekly list of free professional development events for the association community… I love the role of content curator, haven’t you noticed? explains why all associations should help members filter the noise with personalized content curation. Tue 11/7 from 12 to 4 p.m.* – SURGE 2017. SURGE 2017.

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DC Washington Innovation Price 150

.orgSource

MARCH 20, 2023

The willingness to see from a different perspective and the courage to innovate should also characterize your attitude to digital initiatives. Back in 2017, a Wipro study found that one in five executives secretly believed that digital transformation initiatives in their companies were a waste of time. One thing has definitely changed.

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Leadership Process LMS Technology 88

Reid All About it

JANUARY 13, 2017

Innovation today is moving at light speed and to deliver a world-class member experience your association needs to be able to leverage a strong platform to take you there. Find out what meeting planners can expect from the industry in 2017. Presenter: David Epstein, content marketing manager, Bizzabo. 1 CE credit.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

Innovation today is moving at light speed and to deliver a world-class member experience your association needs to be able to leverage a strong platform to take you there. Find out what meeting planners can expect from the industry in 2017. Presenter: David Epstein, content marketing manager, Bizzabo. 1 CE credit.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Associations Now

MAY 18, 2017

“This new experience at the industry’s largest annual gathering highlighted innovative capabilities that can be applied to today’s OOH campaigns,” Freitas said in a news release. — Ray van Hilst (@RvanHilst) May 18, 2017. “From content to format, we see similar forms repeated consistently, and with good reason!

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Innovation Conference Video America 51

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

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DC Washington Tools Education 150

.orgSource

SEPTEMBER 19, 2023

Back in 2017, we could see that business was changing. Harriet Bogdanowicz, Chief Strategy Officer at the American Planning Association, will share how APA used these techniques to innovate and set trends in the planning industry. One of the biggest is whether AI-generated content is protected by copyright law.

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Revenue Chicago Leadership Content 88

Higher Logic

APRIL 9, 2020

A robust bidirectional integration with Salesforce CRM that allows for better alignment and data integrity, empowering you to: Provide your customers a prescriptive view of community content and suggested activities from their first time in by mapping data attributes to community security groups. Product Innovations.

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Tools Products Software Innovation 296

.orgSource

AUGUST 21, 2023

When we began that project in 2017, we knew business was changing quickly. In an age when one innovation transforms entire industries, it has never been more hazardous to be at the head of a professional organization. You must be the architect of a digital ecology that translates innovation into action. Association 4.0

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Leadership Innovation Project Analysis 68

Reid All About it

DECEMBER 1, 2017

Tue 12/5 at 1 p.m.* – Fostering a Culture of Innovation at Your Association. Have you ever wondered how your association’s culture impacts your ability to be innovative? Presenter: Jill Andreu, Vice President of Content and Strategic Partnerships, Naylor Association Solutions. . Content Marketing Manager, Iterable.

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North Carolina Chicago Washington DC 158

Associations Now

JUNE 11, 2019

In 2017, ACS created a marketing campaign targeting nonmembers at the famed South by Southwest conference (SXSW), the annual gathering in Austin, Texas, focused on technology, arts, and pop culture. “I I thought: What a great channel for us to be at, because chemistry is behind so much of that innovation.”. — Daniel M.

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Austin Texas Social Media Video 93

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Find out which technologies should be implemented to create a seamless and personalized on-site journey, and how technology will change the way attendees consume content both in the short-term and beyond. More info/register.

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DC Ohio Project Washington 184

Reid All About it

JUNE 16, 2017

If you’re in the IT department, you have to walk the fine line between saying “no” to some ideas while not shutting down your staff’s innovation muscle. DelCor explains how to both encourage innovation and reject ideas with no future. Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Host: Community IT Innovators.

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Raleigh DC Washington Social Media 186

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? Learning Content Curation for Association Member Education. Looking Ahead to 2017. What will be the big association learning trends in 2017? The 3 C’s of Social Learning for Associations.

Learning Management System 150

Learning Management System LMS System Certificate 150

Reid All About it

JUNE 23, 2023

The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. Event apps. 1 CMP credit.

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Reid All About it

OCTOBER 27, 2017

According to the Community Brands’ 2017 Member Loyalty Study , there are four key measures that indicate member loyalty: member satisfaction, likelihood to renew, likelihood to recommend, and connectedness. SURGE 2017. 1 CAE credit. 1 CAE credit. More info/register. Host: HighRoad Solution. Thu 11/2 at 2 p.m. –

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Find out which technologies should be implemented to create a seamless and personalized on-site journey, and how technology will change the way attendees consume content both in the short-term and beyond. More info/register.

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WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. These diverse entities all sell accredited continuing education content — and they’re starting to make a dent in the U.S. Brand Recognition: Anybody can sell educational content.

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LMS Certificate Library Education 253

Association Success

JANUARY 19, 2018

Early November saw this thesis in action, with the unfolding of SURGE 2017, our free virtual summit, and our vanguard experiment in collaborative innovation. SURGE 2017 was a three-day virtual event, during which attendees had exclusive access to pre-recorded sessions focused on cutting-edge solutions to our shared problems.

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Innovation Course Project Industry 60

Reid All About it

JUNE 25, 2021

Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). 2021 has seen a 250% increase in anti-transgender discriminatory bills introduced at the state level since 2017, when many people first remember hearing about “bathroom bills.” The Most Innovative Campaigns in Digital Advocacy.

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LMS Revenue Tips America 361

Reid All About it

AUGUST 25, 2017

Tue 8/29 at 12 p.m.* – Driving an Innovation Strategy. Associations must innovate or become obsolete. Explore how an orchestrated strategy that concentrates on how informed leadership, streamlined processes, future facing technology, and concierge service can accelerate your movement along the innovation spectrum.

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Social Media Survey Tools Innovation 153

Reid All About it

JUNE 23, 2017

George Barbee, author of 63 Innovation Nuggets , recommends building your foresight network and improving your imagining practice. Review new research that defines the critical actions learners rely on while consuming educational content. How to Build an Engagement Driven Demand Generation Strategy in 2017. Duration: 1 hour.

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Reid All About it

OCTOBER 20, 2017

Do you have a plan in place to keep your members coming back to you – for content, peer networking and to take action? Hear how an association’s in-district activities program successfully organized almost 650 congressional activities, and how the 2017 political environment has affected one association’s GR program. SURGE 2017.

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DC Washington Social Media Tools 150

Reid All About it

JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Five-Steps to a CME Digital Content Strategy. 1 CAE credit.

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DC Washington millennials Chicago 225

Blue Sky eLearn

MAY 15, 2017

The most effective webinar titles and subtitles work together to answer three critical questions that your prospects have: What is the topic or focus of the webinar content? This means that you can talk about the content of your webinar from the angle of avoiding pain – or of seeking pleasure. 3 Key Questions to Answer. Who is it for?

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Content Examples Marketing Strategy 126

Higher Logic

OCTOBER 30, 2018

The new community platform introduced innovative collaboration capabilities, enhanced overall user experience, and provided scalability to support the rapid membership growth. enabling our users to innovate and overcome challenges by leveraging the collective intelligence of the group. Megan Lueders, Chief Marketing Officer, Zenoss.

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Case Study Austin Products Library 120

Associations Now

FEBRUARY 15, 2019

Also: the one trait missing from your content strategy. In the 2017 edition of PricewaterhouseCoopers’ CEO Survey [PDF], 77 percent said the biggest threat to their businesses stems from underdeveloped soft skills. “A Connected Content. "When Yes, your association has a content strategy. Think again.

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Class Content Certificate Team 77

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. How Design Thinking Helps You Increase Impact and Innovation.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. How Design Thinking Helps You Increase Impact and Innovation.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Association Success

MAY 19, 2017

AssociationSuccess.org is hosting a virtual summit called Surge 2017 on September 13th - 15th, where we will assemble thousands of association professionals under one virtual roof. The summit will reflect and promote this fact by encouraging communication through a chat that will run simultaneously to the sessions.

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Products Innovation Industry Team 60

Achieve

OCTOBER 6, 2023

Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step. Whether you’re posting on Facebook , Instagram, or even LinkedIn, it’s important to focus on reaching users who are most likely to take action in response to your content.

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Social Media North Carolina South Carolina Content 52

Beekeeper Group

NOVEMBER 24, 2014

At Lilly’s Digital Advocacy Institute Conference , Erik Qualman, author of Socialnomics , spoke to attendees about how quickly things evolve in the world of digital and how to create content for the web that holds up to today’s standards. By 2017, two-thirds of mobile consumption will be videos. What type of content is working online?

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Content Social Media Video Innovation 28

Reid All About it

MARCH 10, 2017

In fact, some of it is downright simple and strangely satisfying – like internal content linking. – Kickstarting Native Content: Selling, Staffing and Delivery (Alexandria, VA). As the marketing landscape evolves, publishers have an opportunity to capture marketers’ focus on brand content. 2017: A Year of Disruption.

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Raleigh DC Washington Content 150

Reid All About it

FEBRUARY 24, 2017

Integrated systems allow you to collect and analyze data on all the content your members engage with, and deliver them personalized, highly-targeted messaging. 8 Content Design Tips for a Virtual Classroom. Moving your in-person content to a virtual space isn’t as simple as just “putting it online.” 1 CAE credit. 1 CMP credit.

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DC Washington Raleigh Social Media 153

Reid All About it

FEBRUARY 24, 2017

Integrated systems allow you to collect and analyze data on all the content your members engage with, and deliver them personalized, highly-targeted messaging. 8 Content Design Tips for a Virtual Classroom. Moving your in-person content to a virtual space isn’t as simple as just “putting it online.” 1 CAE credit. 1 CMP credit.

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DC Washington Raleigh Social Media 153

WBT Systems

JULY 18, 2017

Typically, a MOOC features a course syllabus, in this case, a ten-week lesson plan with assigned reading (poems), instructor-created video content, discussion forum, peer-reviewed writing assignments, and quizzes. 8 – Chunk content. She believes in the pedagogical power of chunking content.

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Mooc Course San Diego Video 155