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Engagement Lessons from the Pandemic

Spark Consulting

Of course, the pandemic was top of mind for everyone. For example: There’s a well-known video of Professor John Kelly’s kids interrupting his interview with the BBC, and it was *quite* the scandal because it happened in March 2017.

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4 questions to ask when selecting e-learning authoring tools.

YourMembership

Is purchasing or subscribing the best approach to build your association’s online learning courses? April 2017 has been a big month for e-learning authoring tools with the release of Articulate Storyline 3 and Adobe Captivate 2017. But, which […].

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These Are the Most Read Association Blog Posts of 2017

GrowthZone

Of course not, so here are the top 5 most popular posts of the past year. The post These Are the Most Read Association Blog Posts of 2017 appeared first on GrowthZone. We were busier than ever this past year producing over 100 blog posts for our amazing audience of association professionals (that’s you!).

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Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. To that end, we like this non-dues revenue and affinity products starter list from Tony Rossell. Wednesday, December 6.

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Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. But email—in ways different from Twitter, Facebook, or even your blog platforms—is incredibly challenging to work with from a production standpoint.

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12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

Members can ask questions about certain products, share feedback with staff, and submit ideas about how to use products. The community gets more eyes on Sephora’s brand, connects customers to answer each other’s beauty questions, and, we assume, results in more product sales. Glossier’s community is a similar example.

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In 2017, Take Control of Your Technology

Associations Now

But it only angered its users, forcing a mea culpa and a course reversal from the company. “By The reason Evernote changed course so quickly when users complained about its privacy policy is that many of those users paid for the service, and they were ready to cancel if Evernote did nothing. Those people pay as much as $69.99