Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Hear me out.

Revenue 69

Revenue Survey Communications Newsletter 69

.orgSource

SEPTEMBER 19, 2023

You can participate in person at the American Society of Anesthesiologists, 1061 American Lane in Schaumburg, IL, or online.orgCommunity was created to keep the excitement of our industry alive and growing. Navigate Industry 4.0 Back in 2017, we could see that business was changing. But Industry 4.0

Revenue 88

Revenue Chicago Leadership Content 88

Higher Logic

MARCH 30, 2017

Beliefs don’t drive revenue. Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. No wonder so many of us lack the invaluable ability to track and attribute revenue, or even success. Even fewer exist in organizations that tout transparency.

Strategy 120

Strategy How To Sample Class 120

WBT Systems

JANUARY 3, 2017

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. The key step to a designing a new strategy or plan for association learning is to set achievable goals. New Year, New Goals, New Technology.

Technology 210

Technology Learning Management System Certificate System 210

Reid All About it

JUNE 23, 2023

The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. . 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. More info/register.

San Jose 191

San Jose millennials Revenue Content 191

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. More info/register.

San Jose 150

San Jose millennials Revenue Content 150

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? The 5 E’s of Generating Non-Dues Revenue from eLearning. How To Design a Digital Badge Strategy. Which trends will be relevant to the associations attending ASAE Tech 16, looking to enhance or revise their learning technologies?

Learning Management System 150

Learning Management System LMS System Certificate 150

Associations Now

APRIL 20, 2017

By providing a few extra perks, you can deliver a special conference experience to those members and boost your own revenue at the same time. You could also host an exclusive VIP reception at a fun location with industry leaders. — CTI Meeting Tech (@tech_cti) April 20, 2017. Leadership practices.

Revenue 48

Revenue Class Technology Resources 48

Higher Logic

AUGUST 9, 2018

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Higher Logic

DECEMBER 19, 2017

With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Generate revenue. Do you want to establish yourself as a trusted resource and industry expert? Your goals will help craft your strategy and identify what type of content and topics to focus on. Conversion.

Content 227

Content Marketing Social Media Process 227

ISAE

DECEMBER 11, 2023

Not only do sponsorships generate important revenue for your day-to-day operations, but they also allow you to strategically plan for the future and expand the important work you’re doing to serve your members. Logan came to GolfStatus in 2017, where he channels his passion for golf to help nonprofits raise money through the game.

Nebraska 52

Nebraska Revenue Software Education 52

Reid All About it

OCTOBER 27, 2017

Find out the difference between traditional LMS, Learning Experience Platforms, and Program Experience Platforms; the artificial intelligence necessity for personalized learning; how mobile implementation is paramount to a successful online learning strategy; and how and why subject matter experts need phone-based authoring capabilities.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Blue Sky eLearn

MARCH 20, 2017

If you’ve encountered references to the 2017 Deloitte Global Human Capital Trends report, you might think it is. Consider your prospects for partnering with corporations in your industry who may be interested in licensing excellent eLearning for a win-win. To learn more about Blue Sky’s LMS capabilities, click here.

LMS 136

LMS System Technology Content 136

Portage Group

MARCH 2, 2017

Decreasing revenues. Industry consolidation. Whether it is a new membership, governance, revenue or wholesale organizational model that is needed, the change at hand represents largely uncharted territory in the association space. Wednesday, March 29, 2017 9:00 am – Noon in Toronto. April 03, 2017. May 4, 2017.

Case Study 100

Case Study Course Revenue Strategy 100

Higher Logic

DECEMBER 2, 2019

These online communities might not operate in your same industry, but don’t dismiss them too quickly: there’s a lesson to be learned from every community. The community also capitalizes on gamification strategies by awarding badges and levels. These examples can help us answer the question: What really makes a community a community ?

Examples 156

Examples Software Newsletter Review 156

Reid All About it

OCTOBER 20, 2017

This quote from one of the Chinese employees reinforces a necessary message about lifelong learning: “We already went through several industrial revolutions—and we still have a job!” I think it’s people who haven’t lived through the industrial revolution who don’t understand this. Does your organization have a social media strategy?

DC 150

DC Washington Social Media Tools 150

Associations Now

OCTOBER 14, 2016

News that two associations are sunsetting their traditional tradeshows and rethinking their event strategy may illustrate a broader trend. How can your association ensure it’s serving industry needs and attendee expectations? Late last month came some big news from two associations.

Strategy 40

Strategy Industry Marketing Revenue 40

Reid All About it

JUNE 9, 2017

Tue 6/13 at 1 p.m.* – 2017 Membership Marketing Benchmarking Report. Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. Learn what has impacted associations over the past 12 months and how our industry has evolved over the past 9 years. 1 CAE credit.

DC 150

DC Marketing System Report 150

Reid All About it

JANUARY 13, 2017

Find out what meeting planners can expect from the industry in 2017. 3 Strategies to Future-Proof Your Association. Why 2017 Is the Year to Re-Evaluate Your Event Tech. If you were waiting, 2017 is the time to see how technology can make your events more efficient, engaging, and meaningful for both you and your attendees.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

Find out what meeting planners can expect from the industry in 2017. 3 Strategies to Future-Proof Your Association. Why 2017 Is the Year to Re-Evaluate Your Event Tech. If you were waiting, 2017 is the time to see how technology can make your events more efficient, engaging, and meaningful for both you and your attendees.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

OCTOBER 21, 2016

After completing the survey, you’ll have the chance to win one of five registrations to Learning • Technology • Design 2017 – and, if you win, I’ll be very envious. 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap). Guest: Greg Melia, CAE, VP of Program Development, ITN Productions US Industry News.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

JANUARY 19, 2018

But Nicholas Kristof at The New York Times explains why 2017 was the best year in human history. Have a subscription strategy: why a monthly service could be a savvy play for associations. Learn four simple strategies that will help you manage these changes, and succeed as an event strategist. Wolcott, Quartz ). 1 CAE credit.

LMS 175

LMS Price Revenue Technology 175

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention.

LMS 150

LMS Arlington Content Review 150

Reid All About it

JANUARY 26, 2018

Some quick hits before we get to the list of next week’s webinars: Eight industries being disrupted by Elon Musk and his companies. ( Five-Steps to a CME Digital Content Strategy. Sexual Harassment: Concerns for the Associations and Meetings Industries (Association Chat). The deadline is February 2—although they may extend it.

DC 225

DC Washington millennials Chicago 225

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention.

LMS 150

LMS Software Arlington Cost 150

Reid All About it

JANUARY 21, 2022

I regret not buying Bitcoin back in 2017 when it was only $1300 (argh), so I’m determined to stay on top of what’s emerging now, starting with this introduction to Web3 by Mike Troiano at G20 Ventures. Guest: Mark Cooper, CEO, IACC, Chair, Events Industry Council. Email chains. New episodes are posted around 1 p.m. every Monday.

Survey 195

Survey Newsletter Price Technology 195

WBT Systems

JULY 24, 2018

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Get some industry buzz going with an online learning challenge. It’s an evolution of our messaging, and it’s a big part of our renewal strategy,” said Jim Templin, ASQ’s executive director. Membership numbers look good.

Survey 150

Survey Marketing Certificate Education 150

Association Success

SEPTEMBER 29, 2017

I have shared the findings below, because they each represent important lessons for partnership professionals, to support the development of your programs and to equip you to make the changes you need to your strategy. Your Potential for Revenue”. This is, of course, good. You Need to Review”. Have an Involved and Engaged Board”.

DC 85

DC Survey Revenue Review 85

Associations Now

FEBRUARY 24, 2017

People go to conferences for a number of reasons: to hear from industry experts; to learn about new technology, products, and research; and to network with and get to know colleagues. Here are three benefits that may come from doing so: You’ll get students or those new to the industry to attend.

Revenue 76

Revenue millennials Conference Recruiting 76

Reid All About it

FEBRUARY 22, 2019

The weekly list of free educational events and resources for the association community… I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution. Technology vs. Innovation: Association Learning Strategies in Practice.

Social Media 170

Social Media DC System Washington 170

Associations Now

SEPTEMBER 6, 2018

It is critical to ensure your meeting strategy and goals align with your organization’s overall business strategy. In 2017, the event saw a record attendance of over 67,000. This tells her what produces revenue and/or provides value to attendees. “If This year’s event will be held in October in Indianapolis.

Tips 95

Tips Indianapolis Social Media Survey 95

Reid All About it

FEBRUARY 17, 2017

Familiarize yourself with the innovative ways you can learn and network with your colleagues in the industry, both inside and outside of the classroom. – 5 Best Strategies for Successful Membership Growth. Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Familiarize yourself with the innovative ways you can learn and network with your colleagues in the industry, both inside and outside of the classroom. – 5 Best Strategies for Successful Membership Growth. Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017.

Charlotte 150

Charlotte DC Washington Newsletter 150

Associations Now

SEPTEMBER 21, 2018

One of the most interesting was inspired by John Barrett, executive director of ISSA—the Worldwide Cleaning Industry Association. Whether it’s industry consolidation, the internet of things, or just reduced cycle times, companies have to assume more risk than at any time in their histories.” Working Harder for Less.

Certificate 57

Certificate Social Media Revenue Team 57

Reid All About it

MARCH 10, 2017

Billhighway shares strategies for getting your chapters to share their data and for eliminating the pervasive and toxic ‘us vs. them’ syndrome. Learn how association publishers can diversify their revenue through native content. Native or sponsored content has much more revenue potential than online advertisements.).

Raleigh 150

Raleigh DC Washington Content 150