Higher Logic

AUGUST 9, 2018

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

Portage Group

MARCH 2, 2017

Decreasing revenues. Whether it is a new membership, governance, revenue or wholesale organizational model that is needed, the change at hand represents largely uncharted territory in the association space. Wednesday, March 29, 2017 9:00 am – Noon in Toronto. April 03, 2017. May 4, 2017. Industry consolidation.

Case Study 100

Case Study Course Revenue Strategy 100

Reid All About it

NOVEMBER 25, 2016

Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. 4 Easy Ways to Generate Non-Dues Revenue. Tue 11/29 at 2 p.m. – More info/register. Wed 11/30 at 12 p.m. More info/register.

DC 184

DC Project Ohio Washington 184

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

NOVEMBER 25, 2016

Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. 4 Easy Ways to Generate Non-Dues Revenue. Tue 11/29 at 2 p.m. – More info/register. Wed 11/30 at 12 p.m. More info/register.

DC 150

DC Project Ohio Washington 150

Achieve

OCTOBER 6, 2023

By collecting and analyzing key data points, you’ll be able to continually refine your strategy and stay at the forefront of social media fundraising. To calculate your social media ROI, take the revenue your nonprofit has earned on a platform and divide that number by how much you’ve spent on that platform.

Social Media 52

Social Media North Carolina South Carolina Content 52

Reid All About it

JANUARY 21, 2022

I regret not buying Bitcoin back in 2017 when it was only $1300 (argh), so I’m determined to stay on top of what’s emerging now, starting with this introduction to Web3 by Mike Troiano at G20 Ventures. The 2022 Leadership Shift. Hear about the future of association leadership and the characteristics of a great 2022 association leader.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

OCTOBER 20, 2017

I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Discuss strategies for building deeper, year-round engagement through your digital channels – web, mobile, social and email. Enough negativity! 1 CAE credit.

DC 150

DC Washington Social Media Tools 150

Reid All About it

FEBRUARY 17, 2017

– 5 Best Strategies for Successful Membership Growth. Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

– 5 Best Strategies for Successful Membership Growth. Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

MARCH 10, 2017

Billhighway shares strategies for getting your chapters to share their data and for eliminating the pervasive and toxic ‘us vs. them’ syndrome. Learn how association publishers can diversify their revenue through native content. Native or sponsored content has much more revenue potential than online advertisements.).

Raleigh 150

Raleigh DC Washington Content 150

Associations Now

SEPTEMBER 21, 2018

A recent piece in Forbes by author and leadership expert Bruce Weinstein features a series of tips culled directly from association execs doing their best to help their members survive and thrive through disruption. ” Weinstein framed ISSA’s resulting strategy as a “ride the lightning” approach.

Certificate 57

Certificate Social Media Revenue Team 57

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 61

millennials Revenue Tools Content 61

Velvet Chainsaw

FEBRUARY 20, 2017

Sure it helps grow attendance and revenue, but it doesn’t help your profession. Have you ever tried to kill a sacred cow and met with resistance from leadership? If so, what strategies did you use that helped create change? No one has ever changed their opinion of a brand through this ineffective marketing tactic.

Committee 82

Committee Video Maine Revenue 82

Reid All About it

NOVEMBER 24, 2017

Mark Prevost at Billhighway continues his series on chapter leadership conferences. Hear from association professionals about their experience working with these groups, how best to engage with state organizations, and why state organizations are an important part of their advocacy strategy. 1 CAE credit. More info/register.

Chicago 150

Chicago Recruiting Recruitment Video 150

Associations Now

JULY 25, 2017

Supplier members offer more than just revenue. Also: Strategies to engage new board members. 3 tips from @CindiPhallen for better engagement of new #boardmembers [link] #CSAE #associations #leadership #boards. — CSAE (@csaeconnect) July 25, 2017. How do you think about your associate members? ” Better Board.

Analysis 43

Analysis Video Revenue Project 43

Associations Now

FEBRUARY 1, 2017

In addition, Kear suggests developing alternate sources of revenue outside of tickets and donations. — WBT Systems (@WBT_Systems) February 1, 2017. ” Is your association consistently adapting and changing strategies? .” ” Is your association consistently adapting and changing strategies?

Library 40

Library System Review Revenue 40

Higher Logic

AUGUST 15, 2018

2017 : We bought four companies and some great new products, and we’re so happy to count Saratoga Springs, Mesa, Portland, and all our remote teammates as members of the Orange Army. As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy.

Portland 31

Portland Press Release Team Software 31

Reid All About it

APRIL 20, 2018

Anna Ruth Williams explains why thought leadership content works —and she has eight statistics to back up her argument. I know this is a self-serving share, but, seriously, thought leadership content is all about being a valuable resource, establishing authority and trust, and developing relationships with your target audience.

Social Media 37

Social Media Chicago Tools Washington 37

Association Adviser

JUNE 29, 2016

Some members have over $1 billion in revenue and hundreds of employees. AA: Do have other special strategies for connecting with your NextGen members, staff and volunteers? AA: How would you describe your leadership style? Since new board leadership comes in every year I have to be the one constant. MD: Not really.

Georgia 109

Georgia Louisiana Jacksonville America 109

Velvet Chainsaw

NOVEMBER 6, 2017

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Content marketing As opposed to promotion, content marketing is more of a thought-leadership play in which you help your customers and prospects without expectation. Shift Marketing Spend to Inbound Strategies.

Marketing 21

Marketing Conference Leadership Price 21

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study.

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. More info/register.

San Jose 188

San Jose millennials Revenue Content 188

Association Adviser

JANUARY 2, 2019

Is driving non-dues revenue an essential function? ASHA uses Recruitics and Google Ads to gain insights into the search engine optimization (SEO) strategies it needs to continually deploy to remain within the top three search results on Google and reach members wherever they may be job searching.

How To 78

How To Project Content Recruiting 78

Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Utilizing proactive and innovative strategies will determine whether or not Private Equity Hires Associations, Private Equity Fires Associations. Private Equity Investment is Exploding.

DC 132

DC Arlington United States Virginia 132

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. More info/register.

San Jose 150

San Jose millennials Revenue Content 150

SCD Group

MAY 23, 2012

By 2017 (just five years from now), millenials will have more spending power than any other generation in America. Strategy | Content | Discovery. Reinventing membership as a revenue tool for assoc. Depending on who you talk with, they were born between 1980 and 2000 so are in their mid-teens to early 30s. What is Happening?

millennials 40

millennials Tips Content Communications 40

Reid All About it

MAY 12, 2017

Hear about the future of learning technologies and how to support learning needs in 2017 and beyond, including: key insights into the future of eLearning; the importance of having the right technology to keep up with your learners’ needs; LMS features and capabilities to support next-level trends, including social, mobile, AI, etc.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

Reid All About it

JANUARY 13, 2017

The council manages leadership recruitment, candidate evaluation, and nominations. Find out what meeting planners can expect from the industry in 2017. 3 Strategies to Future-Proof Your Association. Why 2017 Is the Year to Re-Evaluate Your Event Tech. Here’s a great idea for associations: a Talent Council. Host: Impexium.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

The council manages leadership recruitment, candidate evaluation, and nominations. Find out what meeting planners can expect from the industry in 2017. 3 Strategies to Future-Proof Your Association. Why 2017 Is the Year to Re-Evaluate Your Event Tech. Here’s a great idea for associations: a Talent Council. Host: Impexium.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register. Host: HighRoad Solution.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register. Host: HighRoad Solution.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Higher Logic

FEBRUARY 5, 2019

Similarly, a 2017 study by Capgemini found: 75% of companies believe they’re customer-centric, while only 30% of consumers agreed. Ensure or gain leadership buy-in. This difference is called the “perception gap,” and we haven’t evolved much since 2005. Before: Tie to something that moves you forward as an organization.

Review 149

Review Project Resources Tools 149

Reid All About it

APRIL 14, 2017

Storytelling in 2017: It’s Not About Content, It’s About Engagement. Learn how leading companies reframe customer success strategies by measuring customer effort, identifying issues and prioritizing customer service investments, creating a low-effort environment, and managing self-service and multichannel service. CAE credits.

Content 150

Content Chicago Marketing DC 150

Association Adviser

NOVEMBER 6, 2017

So we have some revenue goals, which we’ve been able to achieve and surpass, with the help of our advertising sales partner, Naylor. AA: Tell us about your media relations strategy. It’s shocking to think of something like that in 2017, but it’s true! That culture change takes time.

Communications 112

Communications Puerto Rico Social Media Newsletter 112

Reid All About it

MARCH 31, 2017

Mobile Learning: A Practical Strategy. Learn how to develop your education strategy to optimize mobile learning in your organization. Women in Leadership: 10 Tips on Getting to the Top. Facilitator: David Joyner, Joyner Media & Strategies, Inc. – SEO and Content: The Perfect Match to Generate New Revenue.

Raleigh 150

Raleigh DC Washington Charlotte 150