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2017 Member Engagement Strategy

Potomac Core

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. The outcome of the U.S. Engage More and Sell Less.

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The Market for Adult Lifelong Learning

Leading Learning

In 2017, The Economist declared lifelong learning an “economic imperative,” and it has hardly been the only publication in mainstream and business presses to insist on the importance of learning in a world where the scale, scope, and speed of change seem much higher than ever before. How Big Is the Adult Lifelong Learning Market?

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Association Brain Food Weekly: 11.3.17

Reid All About it

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Terrance Barkan, CAE, of GLOBALSTRAT, explains why your organization needs to take steps to prepare for this new regulation. Content Marketing Institute shares nine stats that will make you want to invest in content marketing.

DC 150
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Congress Passes Repeal of Nonprofit Employee Benefits Tax

Associations Now

After a two-year advocacy and grassroots campaign by ASAE and the UBIT Coalition, Congress repealed a section of the 2017 tax law that required associations and other tax-exempt organizations to pay UBIT on employee benefits such as parking and transportation. The American travel community applauded the move.

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100
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Association Brain Food Weekly: 6.25.21

Reid All About it

Amanda Milligan, Content Marketing Institute ). Join fellow association colleagues and Mariama Boney, LMSW, CAE as we explore options around introducing a race equity framework to your organization. We will discuss how to identify the best framework for your organization and the challenges and successes that may arise as you implement.

LMS 361
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Private Equity Hires Associations, Private Equity Fires Associations

Potomac Core

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. In 2017 there were 3,283 transactions in the United States, totaling $511.66 In 2017 there were 3,283 transactions in the United States, totaling $511.66

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