Associations Now

DECEMBER 5, 2016

Mobile marketing was selected as the trend that will have the biggest impact on marketing in the next 12 months (and 10 years), though only 41 percent have a mobile strategy in place; another 30 percent are planning to implement within the next year.”. In addition, respondents were asked where they’ll spend their money moving into 2017.

Survey 40

Survey Marketing New York millennials 40

Slice-Works

JANUARY 11, 2017

What dominates the social media scene in 2017? Here’s what a few pros had to say: “I see ecommerce brands investing a lot more in paid social and I think that trend will continue into 2017″ says William Harris, Ecommerce Growth Consultant at Elumynt.com. “It’s not enough to simply pay for ads on Google Shopping.

Social Media 28

Social Media Video millennials Strategy 28

Association Success

OCTOBER 4, 2018

The technological and innovative competition confronting association revenue streams requires a comprehensive strategy – including strong corporate partnerships. Below, they share strategies for sustainability in the face of competition. Creating a comprehensive strategy for your organization is critical.

Revenue 64

Revenue Strategy Case Study Innovation 64

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. Membership Recruitment and Renewal Strategies. 2016 Learning Trends, 2017 Learning Forecast.

San Jose 188

San Jose millennials Revenue Content 188

Potomac Core

JANUARY 4, 2017

These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. in the third quarter of 2016 growth forecasts for 2017 remain mixed. Even though the U.S. economy grew at a brisk 3.5%

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

JUNE 23, 2023

The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. . 1 CMP credit.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. Membership Recruitment and Renewal Strategies. 2016 Learning Trends, 2017 Learning Forecast.

San Jose 150

San Jose millennials Revenue Content 150

Higher Logic

DECEMBER 19, 2017

With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Your goals will help craft your strategy and identify what type of content and topics to focus on. How Do I Create a Content Strategy? Evaluate and Improve Your Strategy with KPIs. Target Audience.

Content 227

Content Marketing Social Media Process 227

Associations Now

JUNE 11, 2019

Just ask Amelia Grana, senior manager of membership strategy at the American Chemical Society. In 2017, ACS created a marketing campaign targeting nonmembers at the famed South by Southwest conference (SXSW), the annual gathering in Austin, Texas, focused on technology, arts, and pop culture. Zimmerman (@dmz) March 15, 2017.

Austin 93

Austin Texas Social Media Video 93

Reid All About it

NOVEMBER 3, 2017

Tue 11/7 from 12 to 4 p.m.* – SURGE 2017. I’m looking forward to SURGE 2017, a virtual summit with a thesis: By joining together thousands of association professionals, we can collectively innovate and push our industry forward. Dan Stark, Director of Product Strategy, NimbleUser, and former association executive. SURGE 2017.

DC 150

DC Washington Innovation Price 150

Reid All About it

JUNE 25, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. Mon 6/28 at 1 p.m. every Monday. 1 CAE credit.

LMS 361

LMS Revenue Tips America 361

Reid All About it

JANUARY 21, 2022

I regret not buying Bitcoin back in 2017 when it was only $1300 (argh), so I’m determined to stay on top of what’s emerging now, starting with this introduction to Web3 by Mike Troiano at G20 Ventures. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Email chains. CAE credits.

Survey 195

Survey Newsletter Price Technology 195

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video. Furthermore , 87 percent of associations consider marketing automation an important component of their current strategy. Watch the video below.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Reid All About it

JUNE 23, 2017

EDT or listen to the podcast or video replay later. If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Hack’ several critical behavioral design strategies that support more effective and efficient learning.

DC 153

DC Content Education Software 153

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. In Part 3 of our 2017 Association Communications Benchmarking Study series, we told you that different groups of members have different information needs. Acknowledging a challenge is the first step to finding a solution. So good job, you are on your way!

Charlotte 118

Charlotte Indiana Communications millennials 118

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Content Strategies That Elevate Your Learning Presence. I’ll be happy to feature it as long as it’s not too product-centric.

Chicago 150

Chicago Recruiting Recruitment Video 150

Blue Sky eLearn

MAY 29, 2018

The second notable study was conducted by Salesforce and reflects data from 2017. Reading text or watching videos requires a good deal of concentration because you need to use your eyes to absorb the content. In descending order, the three most listened to genera of podcasts are comedy, education, and news.

millennials 136

millennials America Education Content 136

Associations Now

JUNE 2, 2019

What tactics will I consider in executing its strategy? Cheryl Kreider Carey, CAE, took that to heart when she became the CEO of the Society for Imaging Informatics in Medicine in late 2017. A new CEO arriving at an organization can get a little fixated on abstract questions: What’s my leadership style?

Communications 75

Communications Video Leadership Team 75

Associations Now

AUGUST 27, 2018

It’s terrific that we have universal newborn hearing screening,” said Gayla Guignard, chief strategy officer at the Alexander Graham Bell Association for the Deaf or Hard of Hearing. Having access to another parent who has traveled a similar road can be a lifesaver for new parents of a child with hearing loss.

Press Release 80

Press Release Resources Video Technology 80

Higher Logic

JULY 11, 2018

Our 2018 State of Marketing Automation: Association Benchmark Report recently revealed that 87 percent of associations consider marketing automation an important part of their current strategy. For more privacy information, check out our GDPR video. Deconstructing Disjointed Strategy: How Will This Tool be Used? percent.

Marketing 120

Marketing Tools Content Process 120

Velvet Chainsaw

FEBRUARY 20, 2017

Instead provide a link to handouts, video capture as budget allows, schedule session replays and have journalists pen session recaps. Publish videos of the recipients that can be shared beyond the live audience. If so, what strategies did you use that helped create change? Audio Synced to PPT. Rip the Band-Aid off. Bag Inserts.

Committee 82

Committee Video Maine Revenue 82

Mariner Management

MARCH 18, 2021

We explored this question on February 24 in 3 Ways to Tap Chapter Relevance in 2021 , focusing on ways we can tap into our chapters’ successes thus making them a part of our overall membership strategy. Take PRSA Maryland who began the DEI conversation in 2017. Build chapter into the organizations’ education strategy.

Tampa 62

Tampa Maryland Texas Florida 62

Reid All About it

FEBRUARY 17, 2017

– 5 Best Strategies for Successful Membership Growth. Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. Learn the 6 questions to ask when developing your webinar promotion plan, plus proven marketing strategies to get your prospects to open up, sign up and show up.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

– 5 Best Strategies for Successful Membership Growth. Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. Learn the 6 questions to ask when developing your webinar promotion plan, plus proven marketing strategies to get your prospects to open up, sign up and show up.

Charlotte 150

Charlotte DC Washington Newsletter 150

Associations Now

MAY 18, 2017

Also: How you should think about social video. The strategy, notes OAAA Chief Marketing Officer Stephen Freitas, highlighted the kind of technology that out-of-home (OOH) advertising is now capable of. Social Video’s Shifting Shapes. — Ray van Hilst (@RvanHilst) May 18, 2017. Other Links of Note.

Innovation 51

Innovation Conference Video America 51

Associations Now

JANUARY 30, 2020

The report listed four: content marketing, video, public relations, and experiential marketing. According to Eventbrite , it’s is a strategy that engages consumers using branded experiences and roving activations that have a memorable impact. But of those that are, 90 percent find it to be effective.

Marketing 91

Marketing Report Maine Survey 91

Associations Now

JANUARY 5, 2017

And, at the Event Manager Blog , Ticketbud’s Sean Burke says that Walt Disney World is picking up a lot of data in real time through the use of its RFID-based wristbands—and such strategies should be borrowed during events as well. — MemberClicks (@MemberClicks) January 5, 2017. Other Links of Note.

Survey 50

Survey Video Revenue Conference 50

Reid All About it

APRIL 14, 2017

Storytelling in 2017: It’s Not About Content, It’s About Engagement. Learn how leading companies reframe customer success strategies by measuring customer effort, identifying issues and prioritizing customer service investments, creating a low-effort environment, and managing self-service and multichannel service. CAE credits.

Content 150

Content Chicago Marketing DC 150

Association Adviser

MAY 23, 2018

Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. Source: 2017 Association Communications Benchmarking Survey.

Revenue 69

Revenue Survey Communications Newsletter 69

Associations Now

APRIL 25, 2017

Fundamentally, Snapchat consists of short video clips that stay live for only a short time. But you can keep a longer, running narrative of your meeting by adding each video to your Snapchat Story. — Abner Gonsalves, CAE (@AbnerGonsalves) April 25, 2017. How Does Inbound Work for Membership Marketing?

Social Media 50

Social Media Video Email Marketing Marketing 50

Associations Now

JULY 26, 2017

— 360 Live Media (@360LiveMedia) July 26, 2017. Big events need their own video strategy. BizBash shares tips for event professionals to make the best use of video. What kind of customer loyalty does your #association engender? link] by @DonNeal360 #assnchat #nonprofit pic.twitter.com/2R9EsGO9c2.

Newsletter 51

Newsletter Video Education Tips 51

Eric Lanke

DECEMBER 26, 2016

Action Plans Describe the Steps Staff Will Take One of two newcomers to this year's list, this one was originally posted in November 2015, and is part of a series I was doing describing the strategy and execution process my association uses instead of traditional "strategic planning."

Guidelines 100

Guidelines Team Process Video 100

Associations Now

SEPTEMBER 9, 2019

And that mainstreaming of livestreaming creates questions that groups with a live video presence must consider when building out their respective offerings. Streaming is not about produced video, and it’s not the place for polished webinars,” she explains. Among them: How big of a production are you aiming for?

Video 65

Video Examples Social Media Software 65

Associations Now

JULY 25, 2017

Also: Strategies to engage new board members. — CSAE (@csaeconnect) July 25, 2017. Will your marketing video go viral? “Probably not,” says a recent Nieman Lab post, which touts a new analysis showing that only 1 percent of videos posted to Facebook go viral. ” Better Board. Other Links of Note.

Analysis 43

Analysis Video Revenue Project 43

Beth Kanter

SEPTEMBER 22, 2017

The NTEN Book Club, organized by Lauren McKown and Kai Williams, hosted a video chat this week.This month they have been reading The Happy Healthy Nonprofit: Strategies for Impact without Burnout and discussing it in the NTEN online community.

Products 62

Products Video Survey Project 62