Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! Tue 1/30 at 12 p.m.

DC 225

DC Washington millennials Chicago 225

Higher Logic

APRIL 12, 2018

In the wake of GDPR and the great Facebook controversy of 2018 ( when 87 million users' data was collected without consent ), this is a great time to think about where you store your data, how you can maintain full control over it, and what improvements can be made to make your members feel safer. It's a chance to grow your revenue.

Organization 143

Organization Social Media Maine Revenue 143

Association Success

OCTOBER 28, 2020

Nowadays, you can’t be too careful with who you communicate with online. The GDPR became enforceable on May 25, 2018 to enhance the protection of personal data of citizens of the EU. In short, if you have a business that markets to people in the EU, the GDPR applies to you. It can also be costly to a business. Invalid emails.

California 78

California Newsletter Software Revenue 78

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Potomac Core

APRIL 23, 2019

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. These factors acknowledge GCCA’s role as market movers.

Recruiting 188

Recruiting Recruitment System Industry 188

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 293

DC Washington Member Engagement Content 293

Higher Logic

JUNE 12, 2018

The truth is that online communities are doing well (really well). Last year alone, communities generated a 2,374% increase in return on investment (ROI), according to the State of Community Management 2018 Report. Focus on the business impact of your community management role. use ROI to change roadmap priorities.

Resources 136

Resources Report Strategy Leadership 136

Reid All About it

JANUARY 12, 2018

WBT Systems selected six of his 2018 trends and discussed how they apply to the world of online learning. Telemarketing Still Has a Place in Today’s Association Marketing Mix. Learn why telemarketing is still important in the membership marketing world. Host: Marketing General Inc. Host: American Marketing Association.

DC 153

DC Washington eBook Marketing 153

Potomac Core

OCTOBER 30, 2018

With annual revenues reaching $66 million and a slate of offerings that align with their member’s challenges and outcomes, they pursued an opportunity to check in with their members through a Strategic Industry Business Planning process. Trade Events – Helping members generate sales, reach new markets & improve marine products.

Industry 164

Industry Analysis Committee Team 164

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Association Success

DECEMBER 19, 2018

Associations tend to speak about “the association” as an all-encompassing whole, without thinking about the audience on the other end of their communications. In order to take this seriously, we can embrace language like “buyer”, “sales” and “revenue”, instead of treating them as dirty words.

Content 76

Content Strategy Communications Revenue 76

SOS Association

OCTOBER 15, 2018

According to Bizzabo, (36%) of event marketers claim their biggest challenge comes from increasing event registration. Creating personas can help in the creation of proper content and communication methods that will appeal to your attendees. Creating an Experience. All about the Attendees. Strong Ties. Smart Pricing.

Price 49

Price Discount Revenue Team 49

SOS Association

OCTOBER 15, 2018

According to Bizzabo, (36%) of event marketers claim their biggest challenge comes from increasing event registration. Creating personas can help in the creation of proper content and communication methods that will appeal to your attendees. Creating an Experience. All about the Attendees. Strong Ties. Smart Pricing.

Price 40

Price Discount Revenue Team 40

Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. MemberSuite describes a new approach to sponsorship that treats companies as revenue partners. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). Communicating Effectively With New Members of Congress.

DC 170

DC Video Washington Strategy 170

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Host: ASAE Greater Washington / National Capital Community. Using Content to Communicate Your Association’s Value.

Chicago 150

Chicago Recruiting Recruitment Video 150

Associations Now

SEPTEMBER 21, 2018

Rather than staying stagnant, the association is embracing “very deliberate diversification” in its revenue picture, relying less on its tradeshow and more on certification, education, and media. buffer teamed up with @BuzzSumo on a brand new study looking at what brands can do to succeed on Facebook in 2018.

Certificate 55

Certificate Social Media Revenue Team 55

Associations Now

NOVEMBER 14, 2018

million in revenue in 2017. million in revenue last year and received a $100 million fund raise in September that landed it a $1 billion valuation—with all 350 employees working from home. The team, which is spread across 45 countries, uses video technology and messaging communications to stay connected. Marketing is changing.

How To 55

How To Software Revenue Video 55

Achieve

MARCH 4, 2022

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. This hinges on the idea of “permission,” which takes two forms: Express permission - A donor gives you their email address specifically to receive communications from you, like signing up for your newsletter.

California 59

California Texas Florida New York 59

Association Success

MAY 27, 2019

It can be linked to an online calendar, as well as email marketing programs. Here are some examples: “Give me the names, phone numbers, and email addresses of everyone who advertised in our association magazine in 2018, but has never exhibited at our convention.”.

Price 60

Price System Email Marketing Products 60

Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. to provide board training, and learn how to effectively communicate with the board. 1 CAE credit.

DC 150

DC Washington Tools Education 150

Association Adviser

JULY 23, 2018

More than ever , individuals are seeking resources for continual learning to enrich themselves personally and set themselves apart in the job market. The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy.

Certificate 61

Certificate Education Class millennials 61

Reid All About it

MARCH 30, 2018

Search engine ranking signals that matter in 2018. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited. Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc. by TechRepublic ).

Project 150

Project Resources Software eBook 150

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) Member engagement makes all of it happen. Victory: Gun Violence Crisis.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Achieve

JULY 26, 2021

or fantastic marketing materials, but a great event or campaign message must also include a compelling ask. If you’re communicating with a younger audience, texting might be better, or if you’re contacting big givers, a fancy event might be more effective. . In 2018, mobile giving donations increased by. 91% of companies.

Tips 85

Tips Social Media Strategy Process 85

GrowthZone

JULY 24, 2018

The company was founded in 1998 and is owned by Community Brands Holdings, LLC. Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Download your free copy of our 2018 Association Survey Results. Unlimited access to customer support.

Software 84

Software Association Management Austin Atlanta 84

Reid All About it

MARCH 16, 2018

Some quick hits before we get to the list of free webinars: Blogging is still alive and well in 2018—and for good reason. Digital Marketing Strategies for the Event Planner, Part 1. Presenter: Karen Baker, 23-year veteran of strategic, brand and experiential marketing. Get It Write ). What is CRISPR? ( CB Insights ). Host: PCMA.

eBook 46

eBook Social Media DC Content 46

Reid All About it

APRIL 15, 2022

FASAE, CAE, the 2018 Key Award recipient. Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri. Generating Year-Round Revenue with Meeting Data. Director, Product Marketing & Sales Enablement, HIMSS. 1 CMP credit. More info/register.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

MAY 11, 2018

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. Host: American Marketing Association. More info/register.

DC 30

DC Washington Project Member Engagement 30

Reid All About it

JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of email marketing best practices. The Future is in the Air: Talking with Nick Brown about Amazon Alexa and Voice AI Communication (Association Chat). Host: Marketing General, Inc.

DC 37

DC Washington Member Engagement System 37

Reid All About it

JANUARY 19, 2018

The weekly list of free educational events for the association community… It’s that time of year again. Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. – Wow Your Members with a New eLearning Program in 2018. 1 CAE credit.

LMS 174

LMS Price Revenue Technology 174

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). Now, the main event: free professional development events for the association community. The State of Marketing in 2018: Where We Are & Where We’re Going. Which strategies are marketers using?

Cleveland 31

Cleveland DC Washington Press Release 31

Higher Logic

AUGUST 21, 2018

If you’re using automation rules in your platform, you can use that tool to create targeted communication elements to those people to help them advance to another level. Resources: 3 Customer-Focused Benefits of Online Community. Transform Your Customer Marketing with Online Community. Automation Rules for Beginners.

Resources 27

Resources Cost Products Tools 27

Association Adviser

JANUARY 24, 2019

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. Two out of three associations said their members are “too busy” to engage with their communications.

Communications 61

Communications Content Newsletter Directory 61

Expo Logic

FEBRUARY 28, 2020

But according to The State of Event Sponsorship in 2018 , a majority of event planners are struggling to secure sponsors. But it doesn’t have to be all doom and gloom when it comes to new ideas for unlocking event revenue. Read the webinar recap below for 10 ideas to unlock sponsorship revenue through event technology.

Revenue 36

Revenue Technology Conference Price 36

Association Adviser

DECEMBER 14, 2018

I understand the hesitation with any change in the way you do business, but if there isn’t a concerted effort to evaluate your communications and marketing technology at least once per year, your members will seek the education, content and advertising opportunities they want from for-profit, subscription-based organizations.

Technology 64

Technology Revenue Content Social Media 64

Associations Now

FEBRUARY 19, 2019

That’s a natural reaction, but instead of fretting over membership churn, you could turn it into an opportunity to change your tune—especially how you communicate with former members. Together, the campaigns brought back almost 800 lapsed members and garnered more than $64,000 in dues revenue. Tactics to Try.

Newsletter 103

Newsletter Class Survey Tools 103