Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? Challenges for your strategy. “Our Vision. Our Mission.

Strategy 100

Strategy Marketing Analysis Social Media 100

Reid All About it

JANUARY 11, 2019

All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Even though WBT is a learning management system (LMS) provider, not one of the trends and opportunities they highlight is about technology. Technology Trends Round Table 2019. Host: Community IT.

DC 275

DC Washington Learning Management System LMS 275

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., 55% of associations have increased personalization of member communications in the last year. 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report.

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

DECEMBER 1, 2017

Technology isn’t the only success factor. Presenters: Jamie Notter, Partner, WorkXO Solutions, and Dan Stark, Director of Product Strategy, NimbleUser/Community Brands and former association executive. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. More info/register. Tue 12/5 at 2 p.m. –

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North Carolina Chicago Washington DC 158

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. 4 million US jobs are expected to be disrupted by technology and other factors between now and 2026. Make Your Marketing Technology Resolutions for 2018.

DC 225

DC Washington millennials Chicago 225

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Presenters: Ambika Samarthya-Howard (moderator), Head of Communications at Praekelt.org. More info/register.

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Video Washington Social Media DC 285

Reid All About it

NOVEMBER 30, 2018

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.

Innovation 190

Innovation Technology DC Tips 190

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Presenters: Ambika Samarthya-Howard (moderator), Head of Communications at Praekelt.org. CAE credit.

Email Marketing 174

Email Marketing Social Media Library millennials 174

.orgCommunity

DECEMBER 6, 2017

Upfront, this means more investment in technology and time to determine the right operational adjustments. According to HIS Technology’s “Enabling the Internet of Things” study, 30.7 wearable technology, thermostats, smart speakers, collaborative cloud-based solutions, alternative banking through Bitcoin, 3D printing, virtual reality).

Tips 40

Tips Technology Social Media Process 40

Reid All About it

DECEMBER 7, 2018

Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Hear the 2018 award winners detail the process of carrying out their project, challenges and successes, and what made them decide to submit for the Gold Circle Award. Payroll for Nonprofits & Libraries: 2018 Law Changes that Affect You.

Washington 186

Washington DC Library Tips 186

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

Potomac Core

FEBRUARY 28, 2018

They face turmoil driven by ever increasing new technologies , evolving consumer preferences , and political polarization. Associations who customize their advocacy strategies will remain relevant. It also requires ongoing member interaction, and Industry focused research to develop and implement Customized Advocacy strategies.

California 132

California Analysis DC Products 132

Reid All About it

JANUARY 18, 2019

Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Find out how onsite event technology can enable you to gather invaluable data when it comes to measuring and tracking the attendee journey and proving the impact of your event. Host: Association Women in Technology Champions.

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DC Washington Member Engagement Content 293

Reid All About it

DECEMBER 15, 2017

Make journaling one of the best things you do in 2018—14 ways to make that habit stick. I shared this one before, but it’s worth sharing again now that Bitcoin is making headlines every week: an explainer on blockchain technology from CB Insights. Is your organization actually set up to support your strategy? Marketing Charts ).

Indiana 150

Indiana Technology Content Strategy 150

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved. You make what they want easily accessible.

Tools 258

Tools eBook Report Learning Management System 258

WBT Systems

MAY 15, 2018

We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Unreliable technology infrastructure. Relevant real world education.

Education 155

Education Mooc Course Revenue 155

Potomac Core

APRIL 23, 2019

Despite profitability, Industries are using new technologies to prepare for whatever comes next. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members. While Print remains profitable its declining in the face of a growing digital audience.

Recruiting 188

Recruiting Recruitment System Industry 188

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

SBI

AUGUST 9, 2021

Black Panther, the first major superhero release of 2018, made more than a billion dollars in its first month. In many trade associations and professional societies, membership-development and membership-engagement strategies depend completely on technology and tactics. That’s “billion,” with a “b.” Then listen. And fundraisers.

Discount 98

Discount Member Engagement Association Management Leadership 98

Delcor

APRIL 24, 2019

Jelen will further enhance DelCor's strategic technology consulting for associations and nonprofits. SILVER SPRING, MD — DelCor Technology Solutions, Inc., announced that Tom Jelen has been named as the organization's latest addition to its burgeoning strategic technology consulting team. DelCor Technology Solutions, Inc.,

Maryland 45

Maryland Team Technology Communications 45

Reid All About it

NOVEMBER 24, 2017

The weekly list of free educational events for the association community… CB Insights published one of the best explainer posts I’ve read about blockchain technology. When a technology project comes to a close, you want it to be done, over, finished, let’s move on. Using Content to Communicate Your Association’s Value.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

OCTOBER 13, 2017

One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. That’s it for good reads, now it’s time for this week’s list of free professional development for the association community. Location: Washington DC.

DC 150

DC Washington Content Tools 150

Higher Logic

OCTOBER 30, 2018

"Since launching our TechZen User Community on the Higher Logic platform, we’ve seen dramatic membership growth and increased engagement. New capabilities coupled with engagement strategies have helped us gain greater insight into the needs of our customers and the community.". Megan Lueders, Chief Marketing Officer, Zenoss.

Case Study 120

Case Study Austin Products Library 120

Reid All About it

MARCH 30, 2018

I know how badly you want to put your technology project (and all that heavy drinking) behind you, but before you move onto your next big project, heed Gretchen Steenstra’s advice at the DelCor blog: before moving forward, do a technology project close. Search engine ranking signals that matter in 2018. Search Engine Journal ).

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Project Resources Software eBook 150

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on. percent in 2018.

Content 87

Content Marketing Report Tools 87

Associations Now

OCTOBER 11, 2018

Managing a virtual team requires clean logistics, great communication, and a lot of trust. Also: elements of a content strategy. Effective communication is vital for a mobile workforce where office ‘water cooler’ talk simply no longer exists,” says Jordan Owens in a post for Entrepreneur. The Strategy Behind Content Creation.

Content 68

Content Tools Video Team 68

Associations Now

SEPTEMBER 24, 2019

The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. And that strategy starts with building out an in-depth profile for your organization. An analysis of their workplace communications may answer that question.

Marketing 61

Marketing Analysis Social Media Report 61

Associations Now

APRIL 10, 2019

All Raise , a group formed last year to increase diversity in the venture capital field, is boosting its efforts with a laser-focused growth strategy, something seen this week as numerous outlets in the technology space covered the hiring of its first CEO, Pam Kostka, after a nine-month search.

Strategy 60

Strategy Technology Communications Conference 60

MemberClicks

MARCH 1, 2023

Simply put, an online community is a digital platform or online space for a group of people with a common interest, passion or goal to connect and communicate with each othe r. An online community connects like-minded individuals or people who have similar experiences. And why do you need one?

Social Media 52

Social Media Tools Survey Newsletter 52

Achieve

MARCH 4, 2022

But with the increased importance of data to your strategies comes an increased responsibility to use data properly and respectfully, not to mention legally. Regulation #2: The GDPR The European Union’s General Data Protection Regulations (GDPR) was implemented in 2018.

California 59

California Texas Florida New York 59

Associations Now

NOVEMBER 6, 2018

To date, the organization says it has raised more than $164,000, including $114,000 plus in 2018 alone, ensuring that this year’s voters leave the booth having fulfilled both their civic duty and their appetite. — Eventbrite UK (@EventbriteUK) November 6, 2018. Your marketing strategy needs a mobile makeover.

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Proposal Social Media Event Planning Process 45

Associations Now

DECEMBER 19, 2018

Here are some strategies to make them more efficient. A lot of factors, including location, time, place, technological issues, and tardiness. Though some of these might be uncontrollable, Smart Meetings suggests strategies for more productive meetings. Test technology before the start time. Create a Culture of Purpose. "In

Products 47

Products Tips Technology Strategy 47

Associations Now

JUNE 23, 2019

A new study shows a disconnect between staff and finance leaders about priorities, which can have severe implications for a nonprofit’s strategy. CEOs are game for technology investments, with 75 percent saying they’ll invest in it in the next year, but CFOs are more skittish, with only 58 percent of them saying they’ll do so.

Survey 69

Survey Recruiting Recruitment Process 69

Association Success

MARCH 16, 2018

During our Advisory Group meetings for digitalNow 2018 Executive Summit , this topic was emphasized as a critical issue for association leaders, and indeed since digital transformation springs from the convergence of a whole new generation of technologies, capabilities, possibilities and expectations, it has been on our radar for a while.

Austin 64

Austin Survey Leadership Innovation 64

Reid All About it

MARCH 16, 2018

Some quick hits before we get to the list of free webinars: Blogging is still alive and well in 2018—and for good reason. How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1. Get It Write ).

eBook 46

eBook Social Media DC Content 46

Beth Kanter

SEPTEMBER 17, 2019

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of Artificial Intelligence to better understand what nonprofits need to know about artificial intelligence to future proof their programs, marketing, and fundraising strategies? Thinking it through requires developing user personas and paths.

Strategy 40

Strategy Examples Social Media Process 40

.orgCommunity

MARCH 12, 2019

Workforce technology and analytics consultants helped them to identify key cultural markers. These were used as a baseline to discover patterns for growth and develop strategies for improvement. Working in teams is a way of life in the nursing community. Build a Strategy for Change. “We rally people around the goals.”.

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Team Innovation Project Leadership 40