Remove 2018 Remove Cost Remove Industry Remove Marketing
article thumbnail

[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay. The results are in.

Report 149
article thumbnail

2018 eLearning Predictions: Updated Hype Curve

Forj

Here it is: Our 2018 eLearning predictions set in terms of Gartner’s hype cycle. We use our knowledge of practical use cases to put the media and marketing hype in perspective. Cutting back on the administrative headache of tracking credits for certificants is an imperative for the eLearning industry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

DelCor’s Guide to ASAE’s 2018 Associations @ Work + Additional Resources

Delcor

Don’t Get Ambushed by Cyber Security Attacks Monday, October 29, 2018 | 11:00 AM – 12:00 PM | Room: Independence FG | Content Leader: William Tanenbaum, Shareholder and Practice Co-chair, Polsinelli. Scott Swift, Assistant Vice President-Claims, and Pam Townley, Vice President and Cyber-Tech Product Manager, AXIS PRO. A@W Data Sessions.

article thumbnail

The Pros and Cons of an Internal Marketing Team

Associations Now

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

Team 60
article thumbnail

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. And that’s just the cost of joining.

article thumbnail

Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth Kanter

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. What do you want to achieve with your strategy?

article thumbnail

Association Brain Food Weekly: 1.26.18

Reid All About it

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Some quick hits before we get to the list of next week’s webinars: Eight industries being disrupted by Elon Musk and his companies. ( Make Your Marketing Technology Resolutions for 2018. Keep learning!

DC 225