CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

Marketing 64

Marketing How To Social Media Video 64

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Reid All About it

APRIL 19, 2024

Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m. With industry giants like Google and Yahoo! More info/register.

Newsletter 252

Newsletter Content Social Media Education 252

Community Associations Network

SEPTEMBER 6, 2023

The insurance market has always been a dynamic arena, with predicting stability often resembling a high-stakes gamble. Even seasoned insurance agents, with their wealth of experience, find themselves in uncharted territory given the current market landscape.

Tips 40

Tips Marketing Cost Industry 40

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 257

Revenue Strategy Price Newsletter 257

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You'll Save On Overhead Hiring in-house employees can be costly and time-consuming.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Higher Logic

AUGUST 17, 2017

5 Ways User Groups Cut Customer Service Costs and Increase Satisfaction. Customers, especially B2B customers, are incredibly innovative and knowledgeable about their industries as well as the products they use. Your user group’s input will likely help you build products with fewer support issues and more market relevance.

Cost 134

Cost Products Innovation Team 134

Reid All About it

JULY 2, 2021

It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” I imagine the suppliers in your industry would say the same things, but why don’t you ask them? Hybrid events.

Technology 370

Technology Strategy System Education 370

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Associations Now

MAY 18, 2023

Now, as the events industry roars back to life, a new set of difficulties has emerged: Costs are soaring, and many organizations can’t staff quickly enough to keep up with demand. The revised, EDI-centered evaluation has led us to a firm that was Black-owned and that has done some amazing work for our marketing campaigns,” Nelson said.

Portland 109

Portland Marketing Certificate Proposal 109

NXUnite

FEBRUARY 19, 2024

The Big Data Analytics healthcare industry is projected to be worth multimillion USD by 2029 as people put more faith in its potential to improve patient care, streamline operational efficiency, and contain costs. Patient records, claims data, clinical trials, and research are all collected data types in the healthcare industry.

Examples 130

Examples Analysis Software Library 130

Velvet Chainsaw

MARCH 15, 2023

Meanwhile, nearly every article I read or industry panel I attend is proclaiming that our industry is nearing a full recovery. The truth is that most of the data points and recovery opinions are coming from the supplier — not the organizer — side of our industry. Shifting marketing budgets. Price increases.

Event Planning 98

Event Planning Cost Revenue Conference 98

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues.

Certificate 268

Certificate Denver South Carolina Project 268

GrowthZone

MAY 22, 2017

A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc. Early registration cost savings. Cost breakdown, including details on how they’ve found ways to reduce spending.

Tools 113

Tools Conference Marketing Proposal 113

AvidXchange: Association Management

NOVEMBER 9, 2022

A possible recession has businesses on edge as many are reevaluating costs and priorities in preparation for an uncertain future. The HOA industry gained popularity in the 1960s and has grown steadily ever since. They cut costs by closing pools and clubhouses and reduced maintenance work. Some raised homeowner fees.

Survey 130

Survey Cost Technology Process 130

AvidXchange: Association Management

MAY 30, 2023

With changes in the housing market and higher interest rates, the community association management industry is battling rising costs of business. Community association management companies are under pressure to do more with less and reduce expenses as budgets get tighter in a challenging yet competitive labor market.

Association Management 130

Association Management Tools Technology Industry 130

Spark Consulting

MARCH 28, 2014

Trade ad space in a popular industry magazine for distributing that magazine to all your conference attendees. Trade a really special product made by a company in your industry (like LiveScribe pens ) for membership. They’ll come up with more clever, and often more cost-effective, ideas than you will.

Tips 150

Tips Marketing Conference Cost 150

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. State of the association industry. Lunch costs are on your own.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Reid All About it

SEPTEMBER 15, 2023

GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Data strategy.

LMS 257

LMS Revenue Arlington Education 257

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. More info/register. 1 CAE credit. .

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

JUNE 17, 2020

She was the first to hold the position at Higher Logic and one of the earliest to hold the title in the industry. The techniques that we developed back then and refined over the years were based on gut instinct, combined with marketing techniques, behavioral psychology, and trial and error.

Cost 270

Cost Report Revenue Products 270

YourMembership

APRIL 24, 2014

This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. Improve Your Association’s Marketing Efforts.

Marketing 150

Marketing Social Media Resources Content 150

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 257

Revenue Strategy Member Engagement United States 257

NXUnite

FEBRUARY 8, 2024

Exclusive discounts with industry vendors to support your nonprofit’s mission. Is there a cost to join the NXUnite Community Platform? The post The NXUnite Community Platform: Your Hub for Mission-Driven Networking and Learning appeared first on NXUnite by Nexus Marketing.

FAQ 130

FAQ Discount Video Cost 130

Ngage Management

MARCH 15, 2024

Associations serve a vital role in various industries, providing networking opportunities, professional development, advocacy, and much more to their members. These experts bring a wealth of knowledge in event planning, membership recruitment, financial management, marketing, and governance.

Association Management 52

Association Management Guidelines Cost Resources 52

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.

Revenue 257

Revenue Certificate Tools Innovation 257

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

Team 60

Team Marketing California Survey 60

Reid All About it

DECEMBER 1, 2023

That’s on us, says Jay Cost at The Dispatch. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MPI Speaker: Julie Haddix, Senior Director, Industry Solutions, Cvent Tue 12/5 at 1 p.m. Mon 12/4 at 8 a.m. 1 CAE credit.

Arlington 268

Arlington Technology Strategy Los Angeles 268

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. It costs about the same as other digital advertising tactics. They’re looking for year-round partnerships, not just a name drop and logo display at an annual event.

Education 257

Education New Hampshire Tips Technology 257

Reid All About it

MAY 21, 2021

We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. 1 CMP credit.

Strategy 274

Strategy Video Technology Innovation 274

Aptify

AUGUST 11, 2023

Plus, Aptify is built on Microsoft Azure, giving you industry-leading cloud-native security, scalability, and performance. 2. Cost If you consider all costs of building your own software, it really starts to add up. You’re on the hook for finding a solution – and that will only add more time and cost to the project.

Software 137

Software Membership Management Project Cost 137

Reid All About it

MAY 26, 2023

educational system—”still designed for an Industrial Revolution-era world,” not an AI-empowered one. As representatives for the industries and professions they represent, associations (volunteer leaders, members and staff) should put the Power of A to work. Rex Woodbury looks at the shortcomings of the U.S. More info/register.

Technology 195

Technology Education Arkansas Leadership 195

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. This industry has proven itself to be resilient. Why Bother? Master Plan.

Marketing 52

Marketing How To Discount Content 52