Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.

Revenue 256

Revenue Certificate Tools Innovation 256

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APRIL 19, 2024

Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue?

Newsletter 250

Newsletter Content Social Media Education 250

Protech

OCTOBER 13, 2020

2020 has delivered a significant financial impact across industries, and associations and nonprofits have been hit by the disruptions in every possible way. We’ve seen reductions in revenue from all sources, including giving, grants, services, and events. A Quick-Turn, Cost-Effective Initiative. Guest Post from Refactored .

Revenue 98

Revenue Content Certificate Cost 98

AvidXchange: Association Management

APRIL 20, 2021

The HOA industry has been through a year like no other and learned several lessons over the last 12 months. The industry learned news ways to adapt quickly and dramatically to changing business conditions. 5 Lessons the HOA Industry Learned During the Pandemic 1. Survey respondents said “adaptability is key.

Industry 130

Industry Survey Software Technology 130

MemberClicks

DECEMBER 14, 2023

Exclusive content and experiences are an important part of your organization’s offerings, as well as an effective way to generate non-dues revenue. Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to.

Revenue 52

Revenue How To Software Press Release 52

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Digital initiatives.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy.

Revenue 256

Revenue Price Denver Tools 256

Velvet Chainsaw

MARCH 15, 2023

Meanwhile, nearly every article I read or industry panel I attend is proclaiming that our industry is nearing a full recovery. The truth is that most of the data points and recovery opinions are coming from the supplier — not the organizer — side of our industry. Shifting marketing budgets. Price increases.

Event Planning 98

Event Planning Cost Revenue Conference 98

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health. Association staff retention. 1 CAE credit. More info/register. . –

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

SEPTEMBER 22, 2023

LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. – LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. More info/register. to 3:30 p.m. – to 3:20 p.m.

LMS 266

LMS Revenue Education Strategy 266

Association Success

SEPTEMBER 19, 2019

Determining the best ways to effectively communicate with members, drive engagement and grow non-dues revenue is a constant focus for associations. . Look at the impact of your communication channels through readership analysis, operational cost and revenue generation to determine which are successful. Look at what’s trending.

Revenue 93

Revenue Communications Analysis Products 93

YourMembership

MAY 2, 2017

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

Revenue 186

Revenue Email Marketing America Certificate 186

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. State of the association industry. Lunch costs are on your own.

Chicago 200

Chicago Newsletter Mooc Education 200

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

YourMembership

MARCH 13, 2014

This article originally appeared in the January/February edition of ASAE’s “Associations Now – Great Ideas from Industry Partners.” Many associations already use a variety of programs to generate non-dues revenue, among the most common being: Annual Sponsorships. Conference and Meeting Fees. Membership Software.

Revenue 150

Revenue Software Newsletter Certificate 150

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. Make every effort to remain human in a world of AI , says David Meerman Scott. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Nexus Marketing

JUNE 2, 2024

Considering the long-term value that effective SEO generates, this is a huge missed opportunity for the sector and communities around the world SEO is completely learnable and built on straightforward technical and marketing concepts. SEO is relatively low-cost compared to other marketing channels.

52

52

Spark Consulting

DECEMBER 4, 2020

Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. This impacts association meetings, which in turn impacts everything most associations do because the conference often provides 30-50% of annual revenue.

Revenue 221

Revenue Committee Maine Conference 221

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DECEMBER 1, 2023

That’s on us, says Jay Cost at The Dispatch. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MPI Speaker: Julie Haddix, Senior Director, Industry Solutions, Cvent Tue 12/5 at 1 p.m. Mon 12/4 at 8 a.m. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Higher Logic

JUNE 17, 2020

She was the first to hold the position at Higher Logic and one of the earliest to hold the title in the industry. The techniques that we developed back then and refined over the years were based on gut instinct, combined with marketing techniques, behavioral psychology, and trial and error.

Cost 270

Cost Report Revenue Products 270

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Put myself entirely in the keep of this rainy morning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

YourMembership

MARCH 20, 2012

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Buyer’s guides are also a popular way to increase non-dues revenue.

Revenue 150

Revenue Directory Price Software 150

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

DC 232

DC Arlington Virginia America 232

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. You’re indulging in a high-cost bad habit! Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. AMS requirements. My immersion blender has earned its keep.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Marketing to younger generations. Get yourself a bag of dough from the market. Membership trends.

millennials 370

millennials Survey Team Education 370

Reid All About it

AUGUST 18, 2023

. – Unusual Collaborations: Follow the Yellow Brick Road Unusual partnerships and collaborations can be found in music, art, movies, business, athletics, and in other disciplines and industries. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape.

Certificate 195

Certificate Education Revenue Marketing 195

Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

NOVEMBER 19, 2021

Non-dues revenue. WBT Systems recently hosted an ideation session with Non-Dues-a-Palooza to come up with ideas for revenue-generating online education programs. Check out the 30 ideas featured in their post and see if you can “yes and” any of them into revenue generators for your association. Sponsorships. AMS vs MMS.

Revenue 195

Revenue Technology Conference Education 195

Membersuite

NOVEMBER 4, 2022

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. Temper your revenue projections. Anticipate a flattening or decline in attendance levels unless you have great confidence in your marketing. #2: 2: Revenue Diversification. 8: Marketing ROI.

Revenue 102

Revenue Software Price Technology 102

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. John Bacon, Naylor Association Solutions.

Revenue 76

Revenue eBook Tips Team 76

Reid All About it

MAY 26, 2023

educational system—”still designed for an Industrial Revolution-era world,” not an AI-empowered one. As representatives for the industries and professions they represent, associations (volunteer leaders, members and staff) should put the Power of A to work. Rex Woodbury looks at the shortcomings of the U.S. More info/register.

Technology 195

Technology Education Arkansas Leadership 195